Kikolani

MARCH 13, 2015

Fetching Friday is back for week eleven of 2015! Content Marketing Landscape 2014 – Top 200 Brands and Influencers by Arthur Hilhorst. 4 Steps to Creating Authentic Stories Your Customers Will Want to Read by Carol Barash. 10 Reasons Why You Should Spend $10 Per Week on Facebook Advertising by Jason Parks.

Products 60

Products Marketing Compete SEO 60

Pixlee

OCTOBER 27, 2016

Social proof is a phenomenon that influences the consumer’s everyday decisions, whether conscious or not. 70 percent of consumers trust personal reviews over traditional advertising messages. Consumers are 97 percent more likely to buy from a retailer after they’ve interacted with user generated content advertising.

UGC 40

UGC Content Statistics Hotels 40

Talkwalker SM

JUNE 2, 2016

Add a key influencer to the mix (enter Kylie Jenner) and you have a glam-perfect business strategy. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more. What’s more? Brands are flocking to Instagram and Facebook and according to eMarketer, 70.7%

UGC 60

UGC Brands Content Instagram 60

Socialmedia.biz

SEPTEMBER 19, 2016

Target audience: Businesses, brands, digital marketers, advertising agencies, PR pros, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Use influencers but don’t rely on them. Influencers can help you spread your message. Authenticity is the coin of the realm. Copy until you develop your own style.

Startup 60

Startup Brands Conference Eventful 60

Pixlee

JANUARY 25, 2018

As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways. This gives them a leg up on the competition, as their UGC feels especially authentic. With that in mind, there’s no doubt the influence of UGC is going strong.

Campaign 43

Campaign UGC Content Tourism 43

Convince & Convert

FEBRUARY 1, 2016

Gen Z is familiar with every marketing and advertising tactic there is. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. 2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. So what does this mean for the marketing world? Journey Mapping.

Content 60

Content Tips Analysis Curation 60

Sprout Social

APRIL 19, 2017

John Wanamaker, a very successful 18th and 19th century merchant, is credited with coining the phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”. In turn, that leads to word of mouth advertising, media pickups and mentions from influencers. Social media ROI is no different.

Social Media 103

Social Media How To ROI Hashtag 103

Rebekah Radice

NOVEMBER 1, 2016

But up until recently, traditional advertising shied away from sharing those “less than generally accepted opinions.” People connect with companies that show they aren’t afraid to be authentic. Give them the motivation to become influencers in their own circles. Embrace Heresy. How to Use This in Your Business.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Likeable

AUGUST 26, 2019

That is a level of adoration and influence that has turned our pets into influencers in their own right, creating the modern phenomenon known as the “petfluencer.”. With the influencer marketing industry expected to reach $10 billion by 2020, petfluencers have found ways to benefit from the market opportunity as well.

Influencer 112

Influencer Communities Social Media Instagram 112

Oktopost

APRIL 4, 2023

This is especially true for financial services, which are carefully monitored for the way they advertise and communicate with customers. Well, authenticity is a key factor. A staggering 82% of Gen Z (that’s 1996-2015 for those not up-to-date on their gens) say they find brands that use real photos of their customers more trustworthy.

Social Media 118

Social Media Marketing B2B Banking 118

Rebekah Radice

NOVEMBER 1, 2016

But up until recently, traditional advertising shied away from sharing those “less than generally accepted opinions.” People connect with companies that show they aren’t afraid to be authentic. Give them the motivation to become influencers in their own circles. Embrace Heresy. How to Use This in Your Business.

Facebook 60

Facebook Marketing Atlassian Analytics 60

agora pulse

JANUARY 9, 2020

Influencer marketing. Love it or hate it, influencer marketing is one of the most effective marketing tools in the current era. spent on AdWords but influencer marketing delivers an average earned media value (EMV) of $5.20 For example, Glossier treats all its customers as potential influencers. per $1 spent.

Social Media 96

Social Media CPM ROI Marketing 96

Keyhole.co

AUGUST 4, 2023

If you’re running campaigns–paid advertising, influencer marketing, among others—you want to know how many potential customers interact with different types of content. It started using Keyhole as the monitoring tool for the 2015 World Summer Games in Los Angeles. Influencer tracking. We’ll talk more about Keyhole later.

Social Media 52

Social Media How To Analytics Metrics 52

Convince & Convert

APRIL 23, 2015

I read influencer marketing blogs and newsletters every day. 79% of mom bloggers accept advertising to monetize their blog. Technology Plus Human Eyes Deliver Best Results Two studies were recently released on influencer marketing revealing what makes for successful influencer outreach. This post reveals more.

Study 60

Study Influencer Marketing Blogger 60

Sprout Social

SEPTEMBER 7, 2021

Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. Seventy-one percent of consumers say social posts by friends or people they know influence their purchasing decisions. 6 social campaigns that captivated the internet in 2021.

Campaign 132

Campaign Social Media Collaboration Apple 132

Convince & Convert

DECEMBER 30, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. I read influencer marketing blogs and newsletters every day. The Rising Influence of Mom Bloggers. 79% of mom bloggers accept advertising to monetize their blog. Smart Influencer Vetting Requires a Human Touch.

Study 60

Study Influencer Marketing Blogger 60

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. This year, Love Island earned its broadcasting channel ITV £12m in advertising fees before the first episode even aired. Make a genuine connection with influencer marketing. Still not convinced?

Trends 118

Trends Strategy Tips Meme 118

Buffer Social

APRIL 11, 2017

Since the New Feed’s launch, we’ve seen Facebook’s influence on across the web, with many platforms also adopting algorithms to show users more specific, personalized content that some data wizardry has deemed they’ll have an interest in: In 2016 Instagram shifted to algorithmically-sorted feed.

Feed 110

Feed Feedly News Social Media 110

Hootsuite

JANUARY 27, 2020

For instance, in 2015, Facebook introduced the “See First” feature to let users choose which Pages they’d like to see at the top of their feeds. And Facebook’s targeting capabilities may get even more important for advertisers who care about audience data, given Google’s recent announcement that Chrome is phasing out third-party cookies.

HootSuite 145

HootSuite Facebook How To Groups 145

Buffer Social

JULY 30, 2018

Here are four quick takeaways: Why having real, authentic conversations with your audience is key. Television advertising and social media: Why and how they’re related. million interactions (making it the fifth most popular Facebook post of 2015), thanks to the strong, positive emotions it generated. Short on time?

Social Media 88

Social Media Marketing Influencer Energy 88

Webbiquity SMM

MARCH 31, 2015

” As if that isn’t enough, this post details four more “benefits an authentic company blog can deliver to the organization, beyond the top line” that make the effort required to maintain a high-quality, relevant blog presence worthwhile. First, yes, the helpful facts and statistics in this post still apply in 2015.

Tips 100

Tips Statistics Hubspot Resources 100

Unmetric

SEPTEMBER 27, 2019

McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! Netflix’s approach to Facebook is centered around authenticity and interactions with people, with a dash of humor and wit sprinkled in. McDonald’s – 79 million followers. Netflix – 60 million followers.

Brands 96

Brands Facebook Campaign Sports 96

Buffer Social

AUGUST 11, 2016

What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. Facebook also provides brands and marketers with incredible opportunities to target video advertising towards potential customers on granular levels. Snapchat Video is Raw, Authentic, and Going Mainstream.

Video 40

Video Twitter Content Facebook 40

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. At first, the approach of many was, “hey, free advertising!” But the move from print to online caused advertising revenue to plunge, forcing layoffs and greater reliance on native advertising.

B2B 318

B2B Influencer Social Media BuzzStream 318

Unmetric

SEPTEMBER 27, 2019

McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! Netflix’s approach to Facebook is centered around authenticity and interactions with people, with a dash of humor and wit sprinkled in. McDonald’s – 79 million followers. Netflix – 60 million followers.

Brands 72

Brands Facebook Campaign Sports 72

Unmetric

SEPTEMBER 19, 2018

We’re not going to make a commercial with wind-billowing satin, like a unicorn whispering luxury,” says Weiss distancing her brand from the usual tropes of advertising in beauty industry. Glossier is ultimately the tongue-in-cheek, cool girl of social media who is authentic unlike many of their peers from beauty industry.

Social Media 141

Social Media Hashtag Instagram Meme 141

Sprout Social

OCTOBER 17, 2016

Resource How Twitter Profiles Can Support Your Marketing Initiative Follow Influencers When you first sign up for Twitter, you’ll get a list of suggested people to follow. Instead of limiting yourself to these, look up influencers within your industry and follow them. source ) Uses an authentic and conversational tone in its Tweets.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Rebekah Radice

DECEMBER 5, 2016

Benefits include: More authentic interaction with your audience. In fact, more than 500,000 business advertisers are now on Instagram. Interviews with employees or influencers. Bite sized, authentic interviews by you about your company’s vision. So what benefits does live streaming offer your business?

Trends 146

Trends Social Media Strategy CSR 146

Rebekah Radice

DECEMBER 5, 2016

Benefits include: More authentic interaction with your audience. In fact, more than 500,000 business advertisers are now on Instagram. Interviews with employees or influencers. Bite sized, authentic interviews by you about your company’s vision. So what benefits does live streaming offer your business?

Trends 60

Trends Social Media Strategy CSR 60

Convince & Convert

MAY 31, 2016

Those ever-lovable pictographs are increasingly part of everyday communication, so much so that the “face with tears of joy” emoji was named the 2015 Word of the Year by Oxford Dictionary. Whether in display advertising or email subject lines, brands are getting comfortable using emoji in marketing messages.

Trends 60

Trends Social Media How To Influencer 60