Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

Social Media 100

Social Media Marketing Survey Metrics 100

Keyhole.co

AUGUST 4, 2023

If you’re running campaigns–paid advertising, influencer marketing, among others—you want to know how many potential customers interact with different types of content. It started using Keyhole as the monitoring tool for the 2015 World Summer Games in Los Angeles. Influencer tracking. We’ll talk more about Keyhole later.

Social Media 52

Social Media How To Analytics Metrics 52

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.

Statistics 198

Statistics Social Media B2B Marketing 198

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50

Influencer 40

Influencer Tools Marketing Klout 40

Convince & Convert

JANUARY 5, 2016

Agencies (advertising, digital, marketing, media, PR) can find it difficult to keep a client for the long haul. Susan and Drew, who have an impressive 50+ years combined of experience in marketing, teamed up to help your agency succeed with a major report on agency hiring and firing in 2015. 2015 Agency Hiring & Firing Insights.

B2B 60

B2B Survey ROI Research 60

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

71% of B2B buyers read an average of 3-5 blog posts about a product/service before buying it (Source: Demand Gen ). Affiliate marketing is one of the oldest forms of digital marketing, but it continues to deliver: 15% of the total digital media advertising budget goes towards affiliate marketing. Influencers. Source: MediaKix ).

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution.

Software 101

Software Marketing Analytics B2B 101

Sprout Social

FEBRUARY 27, 2017

Social Media Advertising Statistics. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. Nearly a fourth of social media influencers believe Instagram is the top avenue for influencer marketing strategies. Social Media Advertising Statistics. Twitter Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Kikolani

SEPTEMBER 27, 2016

Users prioritize their own benefit before anything else, and content marketing is a far more effective way to prove that benefit to them than traditional advertising. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

Users prioritize their own benefit before anything else, and content marketing is a far more effective way to prove that benefit to them than traditional advertising. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

Tools 60

Tools Content Marketing ROI 60

Buzzlogix

OCTOBER 10, 2017

Content marketing is not advertising (no, really, it isn’t). Research bears this out: in a 2017 CMI study, 39% of B2B marketers expected to increase their content marketing budgets over the next 12 months. In other words, they’re treating content marketing as if it’s a bunch of advertising campaigns run one after the other.

Trends 40

Trends Content Curata Marketing 40

Convince & Convert

FEBRUARY 1, 2016

Gen Z is familiar with every marketing and advertising tactic there is. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. 2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. So what does this mean for the marketing world? Journey Mapping.

Content 60

Content Tips Analysis Curation 60

Oktopost

APRIL 4, 2023

This is especially true for financial services, which are carefully monitored for the way they advertise and communicate with customers. A staggering 82% of Gen Z (that’s 1996-2015 for those not up-to-date on their gens) say they find brands that use real photos of their customers more trustworthy. Well, authenticity is a key factor.

Social Media 118

Social Media Marketing B2B Banking 118

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( And yet – 80% of brands advertised on social media sites in 2014. 21 Social Media Statistics.

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

NOVEMBER 9, 2015

Let’s look at 10 of the more interesting marketing charts to emerge since January 2015, and what they imply for the state of marketing in 2015. Marketing Spending Plans for 2015. online display advertising. print advertising. radio/TV advertising. Primary Revenue Driver, B2B vs. B2C Marketers.

Marketing 60

Marketing Paid Search Mobile B2B 60

Webbiquity SMM

DECEMBER 1, 2015

Those who can measure results directly have discovered social media is far less effective at driving direct purchases than email or search advertising. Advertising needs to be part of social media strategy. Many marketers get this: spending on social network advertising is expected to double in the next five years. Think small.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Hootsuite

JANUARY 27, 2020

For instance, in 2015, Facebook introduced the “See First” feature to let users choose which Pages they’d like to see at the top of their feeds. Well, according to our data : B2B brand posts perform best between 9am and 2pm on Tuesday, Wednesday and Thursday. cheap) advertising for your brand’s voice. Newer is better.

HootSuite 145

HootSuite Facebook How To Groups 145

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. At first, the approach of many was, “hey, free advertising!” ” Prologue: The Reign of Print.

B2B 318

B2B Influencer Social Media BuzzStream 318

Webbiquity SMM

DECEMBER 2, 2014

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Internet advertising will make up 25% of the entire ad market in 2015. B2B content matters. 86% of B2C marketers and 91% of B2B marketers use content marketing. NewsCred ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Convince & Convert

NOVEMBER 6, 2014

Step out from behind our computer screens and connect with influencers to drive amplification strategies. And we’re tasked with understanding how social media, SEO, email marketing, native advertising, display, programmatic, video marketing, and PR work together for a single campaign.

Platform 147

Platform Content Exercises Trends 147

Webbiquity SMM

MARCH 31, 2015

B2B Blogging: Beyond the Basics by MLT Creative on SlideShare. First, yes, the helpful facts and statistics in this post still apply in 2015. These tips still work for 2015! The State Of Blogging 2014 [Research – Charts] by Heidi Cohen. ** 5 STARS. ” 30 Tips to Freshen-up & Rock Your Blog in 2014 by Pam Moore.

Tips 100

Tips Statistics Hubspot Resources 100

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.

Statistics 204

Statistics Social Media B2B Marketing 204

Sprout Social

OCTOBER 17, 2016

Resource How Twitter Profiles Can Support Your Marketing Initiative Follow Influencers When you first sign up for Twitter, you’ll get a list of suggested people to follow. Instead of limiting yourself to these, look up influencers within your industry and follow them. If you're in the B2B space, LinkedIn is a must.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40