Ignite Social Media

JUNE 1, 2016

2015 has been a great year for video, but there is a lot more to come in 2016. When you combine this with their love for video, it becomes much easier to reach and influence your target audience. Instagram too launched new ad formats including “Shop Now” that come with enhanced targeting for advertisers.

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Trends Social Media Strategy How To 60

Oktopost

APRIL 4, 2023

This is especially true for financial services, which are carefully monitored for the way they advertise and communicate with customers. We curate our feeds and, for the most part, decide who will get that free and regular access to us. Influencers are taking on new sponsorships daily. But how do you get yourself chosen?

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Social Media Marketing B2B Banking 118

Hootsuite

JUNE 21, 2023

Linking to third-party websites Curated content is a great way to round out your social media content calendar. Working with influencers Investment firms can work with social media influencers and referral programs. But they have to be particularly rigorous in screening influencers. Consider FINRA Regulatory Notice 11-39.

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Social Media Guidelines Tips HootSuite 103

Convince & Convert

NOVEMBER 20, 2015

Advertisers have partnered with bloggers for years, particularly in the women’s lifestyle space, because of the highly targeted and desirable audience (women 18-34), the association with premium content, and high social engagement. Bloggers are in many ways the first influencers, and brands started these partnerships as early as 10 years ago.

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Hootsuite

FEBRUARY 17, 2022

We’ve already established that Pinterest is fantastic for advertising , but it also works great with direct sales conversions. In 2015 they added “buyable pins,” which were rebranded to Product Pins in 2018. After all, this appis all about curation — it’s key to make sure you’re starting from the right place.

How To 114

How To Metadata HootSuite Retail 114

Webbiquity SMM

DECEMBER 1, 2015

Those who can measure results directly have discovered social media is far less effective at driving direct purchases than email or search advertising. Advertising needs to be part of social media strategy. Many marketers get this: spending on social network advertising is expected to double in the next five years. Think small.

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Social Media Social Networking Real Estate CPC 100

Buffer Social

APRIL 11, 2017

Since the New Feed’s launch, we’ve seen Facebook’s influence on across the web, with many platforms also adopting algorithms to show users more specific, personalized content that some data wizardry has deemed they’ll have an interest in: In 2016 Instagram shifted to algorithmically-sorted feed.

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Feed Feedly News Social Media 110

agora pulse

JANUARY 4, 2018

Setting up a social media store was huge between 2015- 2016. Blockchain may also level the playing field for authors and content curators who have not been credited, paid, or recognized. These creators have traditionally lost out to content hosting services, social media giants and advertisers who rake in revenue.

Social Media 125

Social Media Social Media Management Net Neutrality Curation 125

Kikolani

SEPTEMBER 27, 2016

Users prioritize their own benefit before anything else, and content marketing is a far more effective way to prove that benefit to them than traditional advertising. People don’t like to be told what to do, so marketers have to find ways to pitch a product or service without sounding presumptive or self-interested.

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Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

Users prioritize their own benefit before anything else, and content marketing is a far more effective way to prove that benefit to them than traditional advertising. People don’t like to be told what to do, so marketers have to find ways to pitch a product or service without sounding presumptive or self-interested.

Tools 60

Tools Content Marketing ROI 60

Webbiquity SMM

DECEMBER 2, 2014

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Internet advertising will make up 25% of the entire ad market in 2015. 48% of marketers curate noteworthy content from third-party sources weekly (this post is an example). NewsCred ).

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NewsCred Statistics Social Media B2B 273

Unmetric

SEPTEMBER 27, 2019

McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! The brand also takes inspiration from real-time events and major holidays to curate content that always win tons of engagement from its fans. McDonald’s – 79 million followers. Converse gets social media.

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Brands Facebook Campaign Sports 96

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. At first, the approach of many was, “hey, free advertising!” But the move from print to online caused advertising revenue to plunge, forcing layoffs and greater reliance on native advertising.

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Convince & Convert

DECEMBER 31, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. It’s not like broadcast television, where you buy spots on primetime, talk about your brand, and see sales walking in the door.

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Engagement Strategy Social CRM Hashtag 60

Unmetric

SEPTEMBER 27, 2019

McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! The brand also takes inspiration from real-time events and major holidays to curate content that always win tons of engagement from its fans. McDonald’s – 79 million followers. Converse gets social media.

Brands 72

Brands Facebook Campaign Sports 72

Buffer Social

AUGUST 11, 2016

What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. Facebook also provides brands and marketers with incredible opportunities to target video advertising towards potential customers on granular levels. Wondering what the most shared video ad of 2015 was?

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Video Twitter Content Facebook 40

Sprout Social

OCTOBER 17, 2016

As a result, one of Twitter’s main uses for marketers is curation. Resource How Twitter Profiles Can Support Your Marketing Initiative Follow Influencers When you first sign up for Twitter, you’ll get a list of suggested people to follow. Instead of limiting yourself to these, look up influencers within your industry and follow them.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Buffer Social

MARCH 16, 2017

In late 2015, Instagram opened up Instagram ads. Using the Facebook advertising system, marketers can now reach any specific segment of Instagram’s 600+ million users. Instagram advertising uses Facebook’s advertising system which is very comprehensive and powerful. Well, that’s totally possible!

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Instagram Advertising URL FAQ 111

Keyhole.co

FEBRUARY 28, 2023

There are so many ads in the online space that most internet users feel overwhelmed and annoyed, and have either… Gotten used to seeing ads so frequently that their brains are automatically filtering them out or… Users use ad blockers to get rid of advertisements. Other companies, like Gucci, have also jumped on the meme bandwagon.

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Meme Engagement Strategy Wikipedia 52

Webbiquity SMM

AUGUST 18, 2012

For those looking to outsource this function to a professional consultant, expect to pay $500-$1,500 for initial page setup and anywhere from $1,000 to $3,000 per month for ongoing content management and curation. rose from 34 million in 2011 to 55 million this year and is expected to reach 108 million by 2015. Mack Collier ).

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Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

For those looking to outsource this function to a professional consultant, expect to pay $500-$1,500 for initial page setup and anywhere from $1,000 to $3,000 per month for ongoing content management and curation. rose from 34 million in 2011 to 55 million this year and is expected to reach 108 million by 2015. Mack Collier ).

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Statistics Social Media B2B Marketing 198

Hootsuite

APRIL 7, 2022

Just as TikTok was once merely “the dance challenge app”, Discord was launched in 2015 as a niche app for the gaming community. Companies can create their own branded channels, partner with Twitch influencers, or buy ads on the platform. Brands can advertise on Reddit, through promoted posts, banners, and homepage takeovers.

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Platform Social Media Reddit Hosting 143

Convince & Convert

DECEMBER 30, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Alternatively, you can use quotes from influencers to complement your content—which works particularly well in shareable graphics embedded in your content. Native Advertising. Think of quotes as short-form testimonials. Sponsorships.

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Viper Chill

JANUARY 13, 2016

It doesn’t require paid advertising campaigns via Facebook or Adwords. It doesn’t involve connecting with influencers. By the middle of 2015 it had passed the $55,000 per month mark and is continuing to grow. 2 Million+ Visitors by Curating Free Tools. A TSP for Any Niche: The Curated List.

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FeedBurner Project Curation Reddit 40