Social Media Marketing

APRIL 3, 2013

Trends in consumer marketing are showing that consumers want less advertising and more interaction. Facebook Exchange (FBX) is an advertising service that allows brands to serve targeted ads based on interactions on Facebook. Facebook is making an announcement this week; speculation is that they may be announcing a Facebook phone.

Social Media 160

Social Media Flipboard Storify Reddit 160

Buffer Social

DECEMBER 19, 2017

One of the top posts drove a decent amount of traffic to our blog (with the help of Facebook advertising ). The second lesson is the effectiveness of curating popular, relevant posts. Our top four Facebook posts are all curated content. Instagram is a highly curated platform. Our top 5 tweets. 1,189 engagement.

Social Media 108

Social Media Study LinkedIn Instagram 108

Sprout Social

OCTOBER 4, 2016

Just over a one-year period, Instagram saw more than 500,000 advertisers use the network to grow business. However, data from Sprout Social’s 2015 Index revealed seven in eight social messages sent to brands go unanswered within 72 hours. Finding user-generated content to curate.

Engagement 91

Engagement Instagram Hashtag Loyalty 91

ProBlogger

APRIL 19, 2017

I curated Bloggers To Watch column here on Problogger for four years and it is phenomenal how much has changed since I wrote my last post in 2012. In 2015, she gave her TEDx presentation about why some of us don’t have one true calling. This is a guest contribution from Jade Craven. Social platforms have risen and fallen.

Blogger 49

Blogger Curation Blogosphere Case Study 49

Buffer Social

AUGUST 24, 2017

Instagram suggests profiles to follow and curates relevant posts in Discover, which helps people to find your Instagram profile. Since Instagram launched ads on its platform in late 2015, the number of businesses who advertise on the platform has grown to over a million.

Instagram 111

Instagram Cost Comparison Analytics 111

Convince & Convert

FEBRUARY 1, 2016

Gen Z is familiar with every marketing and advertising tactic there is. 2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. The holistic approach to social media content curation is perhaps the only strategy that involves a give-and-take between brand and buyer. highlight to tweet).

Content 60

Content Tips Analysis Curation 60

Ignite Social Media

JUNE 1, 2016

2015 has been a great year for video, but there is a lot more to come in 2016. Instagram too launched new ad formats including “Shop Now” that come with enhanced targeting for advertisers. Live Video Streaming to Take Over. And eventually Twitter followed the lead offering ‘Buy’ button to allow direct selling to businesses.

Trends 60

Trends Social Media Strategy How To 60

Buffer Social

JULY 27, 2016

In 2015, Snapchat Discover made the network a media destination by providing publishers with a mobile-first way to share editorial content. Something that Facebook mastered on its way to becoming a dominant mobile advertising network. Think of it as Instagram in 2014-2015 or Facebook in 2009-2010.

API 40

API Marketing comScore Video 40

Oktopost

APRIL 4, 2023

This is especially true for financial services, which are carefully monitored for the way they advertise and communicate with customers. We curate our feeds and, for the most part, decide who will get that free and regular access to us. The traditional, bare-faced approach to advertising is starting to feel a little old-fashioned.

Social Media 118

Social Media Marketing B2B Banking 118

Convince & Convert

NOVEMBER 20, 2015

Advertisers have partnered with bloggers for years, particularly in the women’s lifestyle space, because of the highly targeted and desirable audience (women 18-34), the association with premium content, and high social engagement. A total of 34 advertiser categories represented nearly 800 sponsoring brands.

Advertising 60

Advertising Data Collaboration Blogger 60

Oktopost

JUNE 28, 2023

In 2015, iStock teamed up with Twentieth Century Fox to poke a little fun at the archetype of the corporate stock image – the exact sort of photo countless businesses have used on their own sites, advertisements, and social posts over the years. Vince Vaughn, along with the cast of the new-for-2015 movie Unfinished Business.

Social Media 62

Social Media Engagement Strategy B2B 62

Rebekah Radice

JANUARY 11, 2016

. — Samuel Pavin (@SamPavin) November 18, 2015. — Ivana Taylor (@DIYMarketers) November 18, 2015. A7) Create #content AND curate to support it. — Dana Detrick-Clark (@Serious_Vanity) November 18, 2015. — Bob Rothman (@RothmanBob) November 18, 2015. Give before you receive. 8dkdlwvowN.

Social Media 121

Social Media Loyalty Hubspot Campaign 121

Hootsuite

FEBRUARY 17, 2022

We’ve already established that Pinterest is fantastic for advertising , but it also works great with direct sales conversions. In 2015 they added “buyable pins,” which were rebranded to Product Pins in 2018. After all, this appis all about curation — it’s key to make sure you’re starting from the right place.

How To 111

How To Metadata HootSuite Retail 111

Sprout Social

AUGUST 23, 2016

billion on social media advertising in 2015. Curate content from other sites in your industry, share images and other types of media. People use Vine, Pinterest and Facebook as a way to get a break during the day, not to be bombarded by advertisements. 46% of millennials rely on social media when making purchase online.

Social Media 40

Social Media Avatar Social Networking Compete 40

Hootsuite

JUNE 21, 2023

Linking to third-party websites Curated content is a great way to round out your social media content calendar. Our 2019 YTD return of 35.38% is over 100% higher than the second best performing options fund as we have beat the S&P every year since our 2015 inception! In that case, you have “adopted” the comments.

Social Media 100

Social Media Guidelines Tips HootSuite 100

Webbiquity SMM

DECEMBER 1, 2015

Those who can measure results directly have discovered social media is far less effective at driving direct purchases than email or search advertising. Advertising needs to be part of social media strategy. Many marketers get this: spending on social network advertising is expected to double in the next five years. eMarketer ).

Social Media 100

Social Media Social Networking Real Estate CPC 100

Buffer Social

APRIL 11, 2017

In contrast, as mobile has increased its dominance across the web, Facebook has seen a drop in original user-generated content shared to its platform with a 21% decline reported between mid-2015 and mid-2016. Stories and Camera: Two new advertising opportunities. Ad dollars will always follow attention. “By million). Over to you.

Feed 110

Feed Feedly News Social Media 110

agora pulse

JANUARY 4, 2018

Setting up a social media store was huge between 2015- 2016. Blockchain may also level the playing field for authors and content curators who have not been credited, paid, or recognized. These creators have traditionally lost out to content hosting services, social media giants and advertisers who rake in revenue.

Social Media 125

Social Media Social Media Management Net Neutrality Curation 125

Webbiquity SMM

DECEMBER 2, 2014

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Internet advertising will make up 25% of the entire ad market in 2015. 48% of marketers curate noteworthy content from third-party sources weekly (this post is an example). NewsCred ).

NewsCred 275

NewsCred Statistics Social Media B2B 275

Webbiquity SMM

DECEMBER 16, 2014

The image calls out many of the top tools and platforms across the realms of social listening, learning, and adapting, further broken out into more specific groupings like video, social curation, and service networking. Though published last February, this post from Patricia Redsicker remains timely.

Social Media 249

Social Media Tumblr Marketing B2B 249

Kikolani

SEPTEMBER 27, 2016

Users prioritize their own benefit before anything else, and content marketing is a far more effective way to prove that benefit to them than traditional advertising. People don’t like to be told what to do, so marketers have to find ways to pitch a product or service without sounding presumptive or self-interested.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

Users prioritize their own benefit before anything else, and content marketing is a far more effective way to prove that benefit to them than traditional advertising. People don’t like to be told what to do, so marketers have to find ways to pitch a product or service without sounding presumptive or self-interested.

Tools 60

Tools Content Marketing ROI 60

Unmetric

JULY 26, 2018

From posting over 524 and 565 times on average in 2015 and 2016 respectively, there is a considerable increase in the volume of posts being published. Universities are using social channels to advertise themselves as authoritative figures in the field of research and academia and are also making their opinions clearly heard.

Social Media 120

Social Media Strategy Hashtag Research 120

Convince & Convert

DECEMBER 31, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. It’s not like broadcast television, where you buy spots on primetime, talk about your brand, and see sales walking in the door.

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Unmetric

SEPTEMBER 27, 2019

McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! The brand also takes inspiration from real-time events and major holidays to curate content that always win tons of engagement from its fans. McDonald’s – 79 million followers. Converse gets social media.

Brands 96

Brands Facebook Campaign Sports 96

Unmetric

SEPTEMBER 27, 2019

McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! The brand also takes inspiration from real-time events and major holidays to curate content that always win tons of engagement from its fans. McDonald’s – 79 million followers. Converse gets social media.

Brands 72

Brands Facebook Campaign Sports 72

Buffer Social

AUGUST 11, 2016

Facebook also provides brands and marketers with incredible opportunities to target video advertising towards potential customers on granular levels. Wondering what the most shared video ad of 2015 was? What I love about this video is that it curates video clips captured by everyday people.

Video 40

Video Twitter Content Facebook 40

Webbiquity SMM

APRIL 27, 2021

At first, the approach of many was, “hey, free advertising!” But the move from print to online caused advertising revenue to plunge, forcing layoffs and greater reliance on native advertising. Interest in the medium gradually declined over the next few years, then began picking up again in 2015.

B2B 323

B2B Influencer Social Media BuzzStream 323

ProBlogger

JULY 11, 2016

I’m going to run through one method I use to do a blog review, but I also have a second suggestion that ProBlogger Editor Stacey Roberts wrote in 2015 that a lot of readers found helpful. How to Do an End of 2015 Blog Audit: Take Stock of What You’ve Achieved and Where You’re Headed by Stacey Roberts. Download the Worksheet.

Review 20

Review How To Blogger Analysis 20

Buffer Social

MARCH 16, 2017

In late 2015, Instagram opened up Instagram ads. Using the Facebook advertising system, marketers can now reach any specific segment of Instagram’s 600+ million users. Instagram advertising uses Facebook’s advertising system which is very comprehensive and powerful. Well, that’s totally possible!

Instagram 111

Instagram Advertising URL FAQ 111

Sprout Social

OCTOBER 17, 2016

As a result, one of Twitter’s main uses for marketers is curation. Resource A Beginner's Guide to Twitter Advertising Get Shoutouts A good way to grow your Twitter audience is through mentions from other accounts. Advertising on Twitter Twitter Ads allow brands to reach a wider audience than they can reach organically.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Keyhole.co

FEBRUARY 28, 2023

There are so many ads in the online space that most internet users feel overwhelmed and annoyed, and have either… Gotten used to seeing ads so frequently that their brains are automatically filtering them out or… Users use ad blockers to get rid of advertisements. Other companies, like Gucci, have also jumped on the meme bandwagon.

Meme 52

Meme Engagement Strategy Campaign 52

Convince & Convert

DECEMBER 30, 2014

These 14 popular posts neatly encapsulate what businesses need to do to improve their digital marketing, in 2015 and beyond. Video is a powerful storytelling tool, and advertising is a popular revenue-generating tool. Brian Carter explains the power of YouTube advertising and offers some examples of how it makes a difference.

Marketing 147

Marketing Analysis SEO Case Study 147

Webbiquity SMM

JANUARY 5, 2016

A customer-centric definition of content marketing, evolutions in the viewpoints and a crowdsourced list of other definitions, curated by J-P De Clerck (again). Content marketing defined: a customer-centric content marketing definition by i-SCOOP. 2 Tough Questions to Ask About Your Content Marketing Strategy by MarketingSherpa.

Content 60

Content B2B Marketing Hubspot 60

Buffer Social

JULY 11, 2016

Innovation: In November 2015 , The New York Times distributed more than 1 million Google Cardboard viewers/glasses to Sunday home delivery subscribers. Innovation: Honestly, I think I’m too old to understand what’s going on with The Next Web’s Tumblr , expertly curated by Buis. Curation with care.

Campaign 40

Campaign Startup Marketing Curation 40

Webbiquity SMM

AUGUST 18, 2012

For those looking to outsource this function to a professional consultant, expect to pay $500-$1,500 for initial page setup and anywhere from $1,000 to $3,000 per month for ongoing content management and curation. rose from 34 million in 2011 to 55 million this year and is expected to reach 108 million by 2015. Mack Collier ).

Statistics 206

Statistics Social Media B2B Marketing 206

Webbiquity SMM

AUGUST 18, 2012

For those looking to outsource this function to a professional consultant, expect to pay $500-$1,500 for initial page setup and anywhere from $1,000 to $3,000 per month for ongoing content management and curation. rose from 34 million in 2011 to 55 million this year and is expected to reach 108 million by 2015. Mack Collier ).

Statistics 200

Statistics Social Media B2B Marketing 200