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Three Digital Marketing Trends for 2014 and Beyond

Convince & Convert

I get it, but I don’t think we – in the digital marketing industry – have really defined it and provided the rationale for a more steady state of Real-Time Marketing. Real Time Marketing is using data analytics with a process flow to shift marketing messaging in real time or near real time. What does Real-Time Marketing mean?

Trends 166
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Did Facebook Ads CPM Go Up This Holiday Season?

Jon Loomer

I wrote a blog post about this phenomenon way back in 2014. We’re missing the fourth quarter, of course, but it will be interesting to see that data when it comes up. There are always variations in industries and brands, but there is a potential opportunity here. Did it happen this year? What This Means. Your Turn.

CPM 196
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Big Data for Small Businesses [Infographic]

Idaconcpts

One of the biggest tech buzzword from 2014 was big data. There was no IT conference or IT consultant not talking about the benefits of big data. But what exactly is “big data”? Examples of big data can be found in the health care and finance industries.

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NamesCon 2014 Keynote: Jennifer Wolfe

Bill Hartzer

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. CEOs want to know how to deal with big data. As they utilize this asset, they can track data in a different way that they do today. Data analytics is going to be key. Whose budget is this coming out of?

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Which Airlines Are Most Responsive On Twitter?

The Realtime Report

New data from SocialBakers looks at the difference between the amount of answered and unanswered questions – on Twitter only – among major airlines. Comparing the data to 2013, SocialBakers found that the top 10 airlines (listed above) in 2014 are answering more questions than the top ten last year.

Airlines 178
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21 Content Marketing Tools to Use in 2014

Writtent Blog

While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. That’s where these content marketing tools come in, by helping you discover the right questions to answer even if you don’t have much customer data to go on. SocialMention.

Tools 111
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The Social Media Analysis Business in 2014

Net-Savvy Executive

But I''ve also been accumulating data on an industry for years, which gives me the material for a different view—the annual recap. One way to tell how things are changing is to watch where the money goes, and in 2014, more money flowed to consolidation.