Social Media Marketing

APRIL 3, 2013

A roundup of relevant links affecting our industry. And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. Google and Facebook still lead in digital display earnings, but according to a recent report, Twitter revenues will surpass AOL in 2014 and Microsoft by 2015.

Social Media 160

Social Media Flipboard Storify Reddit 160

Writtent Blog

MARCH 4, 2014

While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. That’s where these content marketing tools come in, by helping you discover the right questions to answer even if you don’t have much customer data to go on. SocialMention.

Tools 111

Tools Content Marketing WordPress 111

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics.

Advertising 112

Advertising Social Media List Statistics 112

Unmetric

JULY 17, 2016

Here’s how we define the metrics: Reach : This refers to the number of unique people who viewed a piece of social media content. Impressions : This refers to the number of times a piece of social media content is viewed. Falling Facebook Reach numbers has been keeping social media managers up for years now.

Data 60

Data Facebook Metrics Social Media Management 60

Social Media Strategery

JANUARY 6, 2014

As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. These three seemingly incongruous industries are actually suffering from a situation that will soon face the PR industry as well. We use tools like Sysomos and Radian6 to track millions of social media posts.

Sysomos 134

Sysomos Radian6 Data Analysis 134

Social Media Marketing

JUNE 5, 2013

A roundup of relevant links affecting our industry. And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Industry Salesforce.com will spend $2.5 Once again, political upheaval is seeing traction from social media over local media - this time in Turkey.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Rebekah Radice

APRIL 13, 2015

As a business owner or entrepreneur, using social media to connect and appeal to consumers isn’t always as easy as it seems. This includes a daily content and social media plan , as well as an effective means for management and monitoring. Kickstart a Social Media Strategy.

Social Media 130

Social Media Strategy How To Real Estate 130

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy.

Social Media 104

Social Media Compete Cost Syndication 104

Twist Image

JUNE 12, 2014

The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. We don''t count websites, social media, apps and more as part of our branding experience. mass media. social media.

Data 101

Data Marketing Sentiment Advertising 101

Hootsuite

APRIL 14, 2021

While you’ve probably already included platforms like Twitter and Facebook in your social media strategy , WhatsApp could be equally as important to your brand. If you’ve never considered adding a WhatsApp Business account into your brand’s social strategy, we’ll explore why that might be a good idea. What is WhatsApp?

Tools 140

Tools Tips How To HootSuite 140

The Realtime Report

APRIL 10, 2019

The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. Nielsen in 2014 estimated that 80 percent of U.S. Nielsen in 2014 estimated that 80 percent of U.S.

Study 79

Study Advertising Nielsen Retail 79

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Social Media Advertising Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

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How To Social Media Management Metrics Team 123

Keyhole.co

OCTOBER 10, 2023

But even if you’re just a small business or growing startup, you’re probably going to get hundreds of brand mentions monthly from review sites, blog posts, and social media. So how do you keep track of all this data and uncover what your customers are really saying? Enter brand sentiment analysis!

Sentiment 52

Sentiment Analysis Brands How To 52

Convince & Convert

OCTOBER 21, 2014

Marketers in all industries want a piece of the Gen Z pie, but few actually know what to do about it. In 2014, digital spend is expected to increase by 14 percent to a total of $137 billion. Fortunately, brands have access to more data than ever when they engage in the digital space.

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YouTube Tips Authentication Loyalty 157

Buffer Social

NOVEMBER 20, 2018

In 2014, Tommy’s Superfoods was born. However, as any business in the consumer goods industry will tell you, it can be hard to stand out next to thousands of other quality products. The resulting campaign helped the business to reach more than one million people on social media and grow its email list by 22 percent.

Hashtag 100

Hashtag Campaign Brands Retail 100

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. However, data shows that usage popularity is plateauing. As of the end of 2018, it boasted over 2.32

CPC 111

CPC Facebook Marketing Advertising 111

Pam Moore

JANUARY 19, 2020

They have powerful data at their fingertips to be more agile. Even if they aren't experts on everything they would like to be, they will take risks, embrace new technologies, and continually use data to optimize results. Brands get BRAVE with digital and social media . The competition is getting heavy!

Trends 78

Trends Brands Marketing Influencer 78

Pam Moore

MARCH 19, 2020

They have powerful data at their fingertips to be more agile. Even if they aren't experts on everything they would like to be, they will take risks, embrace new technologies, and continually use data to optimize results. Brands get BRAVE with digital and social media . The competition is getting heavy!

Trends 78

Trends Video Marketing Influencer 78

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. As such, brands rely on the community built around their pages.

Metrics 60

Metrics Brands Facebook Sample 60

Laurel Papworth

APRIL 10, 2018

Periodic ambient waveform analysis for enhanced social functions is a patent to listen to “ambient waveforms” e.g. stuff around you. In 2014 ambient patent (filed 2011). Facebook Eavesdropping Patent 2014 8706499. ” Facebook sent a doctor on a secret mission to ask hospitals to share patient data.

Questions 74

Questions GPS Facebook Analysis 74

Devumi

SEPTEMBER 24, 2014

Being able to see promotions and special deals is a big reason why people follow brands on Twitter – 52% of the time according to Twitter’s data on it! Social media is all about value added marketing. Off-Twitter contests are best run alongside other social media platforms and contest advertisement strategies.

Twitter 92

Twitter How To Hashtag Types 92

Jason Yormark

APRIL 20, 2016

If you sell products online, always be thinking about how to help search engines better match relevant queries to products in your data feeds. Windows, Xbox and Office, all backed with Cortana are delivering industry leading technology in voice powered search, and all the data that comes with that usage.

Syndication 100

Syndication Hotels Yahoo Journal 100

Twist Image

APRIL 24, 2015

That's a far cry from plugging a cable into your phone's wall socket and connecting through data instead of voice. billion in 2014 compared with the prior year. shows that fourth-quarter 2014 numbers reached $14.2 billion in the fourth quarter of 2014. During the second half of the year, social-media revenue was $4.1

Advertising 40

Advertising Publishing Data Engineering 40

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Developing a Social Media Strategy.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Jason Yormark

APRIL 20, 2016

If you sell products online, always be thinking about how to help search engines better match relevant queries to products in your data feeds. Windows, Xbox and Office, all backed with Cortana are delivering industry leading technology in voice powered search, and all the data that comes with that usage.

Syndication 100

Syndication Hotels Marketing Yahoo 100

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. 33% switched hotels.

Travel 40

Travel Class Social Media Hotels 40

Jeff Esposito

JULY 8, 2014

A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can do it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users.

Retail 41

Retail Conference Industry Social Media 41

Twist Image

APRIL 4, 2014

Once we have that product or service (and yes, that could be an e-commerce solution, a game, an app, social media initiatives, a website, etc.) The reason this confusion is so prevalent in the marketing industry, is because we use media spend as the benchmark for some kind of marketing mix comprehension. Billion in 2014.

Advertising 92

Advertising Marketing Comparison Banking 92

Sprout Social

DECEMBER 22, 2016

It’s well-known that social media isn’t simply a broadcast platform. Any successful social media strategy includes sharpened social listening to know who you are and aren’t reaching within your industry—as well as what content you should be developing to best suit your community’s needs.

Team 40

Team Report Twitter Content 40

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. Here are some highlights from Pew Research Center’s study on social media use in the U.S.:

Study 111

Study Instagram Hashtag Research 111

Convince & Convert

OCTOBER 29, 2013

Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. From Janrain , a free guide to improve your conversion rates and your data quality.

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Committee Aggregator Social Media Film 139

Twist Image

AUGUST 20, 2014

That''s what the 2014 Korn Ferry Marketing Pulse Survey is saying. So, while marketers are using words like "content marketing," "social media" and "mobile apps," the CEO is looking for marketers to act more like. social media. social media. Deliver timely results.

Marketing 85

Marketing Survey Advertising Mobile 85

Devumi

OCTOBER 24, 2014

Pinterest is a very different social media platform when compared to Twitter, with minor similarities to Facebook. The marketing options that Pinterest gives you are about as wide as any other social media platform. Cross over to other social media platforms. — metmuseum (@metmuseum) October 24, 2014.

Strategy 113

Strategy Wikimedia Marketing How To 113

Hootsuite

APRIL 6, 2023

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So, how old is social media?

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Convince & Convert

MARCH 15, 2016

My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. The report is bursting with fascinating statistics, and not just about podcasts but also about online radio, streaming, social media, and beyond.

Statistics 60

Statistics Research Directory Study 60

Jeff Esposito

JULY 8, 2014

A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can do it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users.

Retail 20

Retail Conference Industry Social Media 20