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What Does 2013 Hold for Social Media?

Mindjumpers

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. US digital media usage: A snapshot of 2013.

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed. The best examples use photos or video along with text.(

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Responsive Design is 2013?s Web Design Trend

Idaconcpts

In a May 2013 webinar, Peter Goodman, VP of Salesforce Marketing Cloud, discussed the current state of advertising in the social media space. Goodman explained how social advertising is the hottest topic in advertising, forecasted to reach a $11 billion in the US by 2017, according to BIA/Kelsey in April 2013.

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5 Creative Examples of Selfies as Social Media Content

Convince & Convert

Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun?

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This Week in Social Media - 3/26/2013

Social Media Marketing

Wendy Clark, their SVP of Marketing, made some clarifications to that in AdAge , noting that "it's the combination of owned, earned, shared and paid media connections -- with social playing a crucial role at the heart of our activations -- that creates marketplace impact, consumer engagement, brand love and brand value."

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How to Increase Social Media Engagement: A Guide for Marketers

Hootsuite

For modern brands with an online presence, strong social media engagement is a sign that you’re making an impact in the market. Read on for the ultimate guide to building, managing, and measuring social media engagement and all its business benefits. What is social media engagement? How to increase social media engagement.

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21 Performance Goals: A Guide to Meta Ads Optimization for Delivery

Jon Loomer

Several Paths to the Same Goal One of the easiest examples of how the performance goal is more critical than the campaign objective is Impressions. There are nine different combinations of campaign objective, conversion location, and engagement type that will lead to this performance goal. Your performance goal does.

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