agora pulse

FEBRUARY 19, 2020

So, what does this mean to marketers? Hummingbird Update was announced back in 2013. With Hummingbird, the digital marketing community was introduced to a new concept, i.e. “things-not-strings” which means that now Google is using its existing and ever-growing knowledge graph (i.e., Customer-centric content marketing .

Conversation 151

Conversation Marketing Google Analytics 151

Social Media Marketing

MAY 15, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. of internet users in 2013 to 54.7%

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Ignite Social Media

JULY 24, 2023

A social media audit can help optimize your social media strategies, enhance engagement, increase reach, and drive better marketing results. For example, it is best practice to look at posting frequency, how posting frequency compares to competitors, how engagement rates compare to posting frequencies, and so on.

Social Media 148

Social Media Analysis How To Syndication 148

Social Media Marketing

MAY 21, 2018

Most internet marketers today are of the opinion that email marketing is a redundant marketing strategy. These marketers have abandoned this technique and replaced it with social media promotion. Then surely email marketing looks less effective. In this blog post, we’ll elaborate a little more on email marketing.

Marketing 105

Marketing Mobile Notification Statistics 105

Jon Loomer

FEBRUARY 28, 2024

Several Paths to the Same Goal One of the easiest examples of how the performance goal is more critical than the campaign objective is Impressions. There are nine different combinations of campaign objective, conversion location, and engagement type that will lead to this performance goal. Your performance goal does.

Eventful 194

Eventful Conversation Campaign Types 194

Jon Loomer

JANUARY 21, 2018

In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up. Marketers, never wanting to accept a challenge to simply be better, choose instead to blame Facebook for their unfair treatment. A few examples: Jan. Call me cynical.

Feed 166

Feed Feedly News Facebook 166

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. according to a study by 360i. and 1 p.m.

Social Media 162

Social Media Flipboard Journal comScore 162

Rebekah Radice

AUGUST 10, 2015

Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts. But when it comes to Facebook engagement, gaining audience attention can be tough. If you want to increase engagement, you need to make a few changes. 11 Little Facebook Tips That Bring BIG Engagement Results.

Engagement 131

Engagement Tips Facebook Nielsen 131

Ignite Social Media

OCTOBER 16, 2018

You’re looking for help with an influencer marketing campaign , so you’ve decided to outsource the program to a company that does it all the time. They both seem great, so how do you compare influencer marketing proposals to ensure you get the best fit? Eight Criteria that Really Matter When Evaluating Influencer Marketing Proposals.

Proposal 108

Proposal Influencer Marketing Apple 108

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Kikolani

MARCH 18, 2013

Nestivity (currently in beta) takes your Twitter engagement to a whole new level by encouraging people to engage in conversations and making those conversations easy to follow by placing them in a threaded discussion form. Engage more with your followers. Engage more with your followers. Benefits for Bloggers.

Engagement 167

Engagement Twitter Klout How To 167

Mindjumpers

AUGUST 7, 2013

In May 2013 the app was even the most downloaded non-game app on iOS globally. An example is the American company, 16 handles, which sells frozen yoghurt ice cream. So by combining a discount and a surprise element, 16 Handles was able to engage with their customers on Snapchat. Other ways to Snapchat. What do you think?

Brands 264

Brands Discount Upcoming Eventful 264

Convince & Convert

JULY 30, 2013

Marketers and advertisers have relied for decades on brand characters like Tony the Tiger and Mr. Clean to build brand trust and awareness through print, TV and packaging. Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience.

Brands 152

Brands Content Case Study Facebook 152

Waxing UnLyrical

JANUARY 22, 2014

Now that these tools have been explored, you’ll see marketers and PR pros exploring how they benefit their clients and/or organizations. As an example, let’s get back to Mr. Tapper. I think his show promo provides a blueprint for what a successful Vine for marketers will look like. He also blogs.

Instagram 212

Instagram Flickr Video Social Media Management 212

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

Influencer 100

Influencer Campaign Marketing Fashion 100

Sprout Social

MAY 21, 2019

Since then, the platform has maintained and grown the highly engaged audience that helped it reach that initial milestone. So, how useful can the platform be for your marketing campaigns? The male audience share has also increased over time from 14% in 2013 to 20.5% 27% of marketers are already using Pinterest.

Statistics 111

Statistics Marketing Travel Buy 111

Unmetric

APRIL 2, 2019

Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. While these posts are well-received on Facebook , only a small number of people engage on Twitter. Formed in 2013, the Bangtan Boys (BTS) scratched the K-pop itch that the global audience was developing. The rise of BTS.

Social Media 97

Social Media Brands Marketing Tourism 97

Buffer Social

MAY 31, 2017

Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform. With Facebook video being the top priority of marketers in 2017 , we’d love to help you get ahead of this rising trend. 17 Top Facebook Video Tips for More Views, Shares, and Engagement.

Video 111

Video Engagement Facebook Mobile 111

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. Along with Retweets in the graph below, this shows a lot more engagement with the Tweets themselves.

Social Media 168

Social Media Content Tips Marketing 168

Mindjumpers

MAY 16, 2013

Visual content is more and more in focus as a way to express who you are and to create engagement – both for individuals as well as for brands. Here are some examples of how brands are using Vine so far: Product demonstration: Why not demonstrate a product instead of just having a still photo.

Brands 260

Brands Instagram Social Networking Hashtag 260

Jon Loomer

APRIL 24, 2023

What was the impact on my presence (impressions, engagement, and followers) in each case? On one hand, my impact on TikTok is pretty easy to measure since 99% of my content created, impressions, engagement, and followers came from September 30 and on. Here’s a look at engagement for that same period (from Agorapulse ).

Platform 174

Platform Video Instagram YouTube 174

Convince & Convert

JUNE 25, 2014

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Having S.M.A.R.T

SMS 166

SMS Campaign Mobile Marketing 166

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. Posts with unusual engagement patterns (a like-baiting signal). The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement. 17 Ways to Get More Views, Engagement, and Shares for Your Facebook Videos.

List 190

List Facebook Feed Feedly 190

Kikolani

AUGUST 9, 2013

40 Free Titles For Blogs & Other Content Marketing – To help you craft blog posts and content that lures your target prospects and the public in, here are 40 free titles to use this fall with additional suggestions to provide the inspiration you need to fill your editorial calendar for the next few months. Stellar blog promotion.

Marketing 119

Marketing Mashup SEO Metrics 119

Mindjumpers

OCTOBER 8, 2013

Visual content has always been important in social media, but 2013 has set whole new standards. Social videos give businesses an opportunity to extend their mobile reach and engage in the rapidly changing social media world. But these are only examples. Businesses Use Vine as a Creative Marketing Tool.

Video 266

Video Film Instagram YouTube 266

Social Media Strategies Summit

APRIL 22, 2019

There were positive changes for marketers as well. With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. In 2018, marketers produced more social ads than ever before and increased their budgets by 32%.

Trends 142

Trends Social Media Instagram Influencer 142

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. We have two ears and one mouth for a reason.

B2B 155

B2B Sentiment Analysis Reputation 155

Kikolani

JUNE 14, 2013

How to Promote Your Content Across Owned, Earned, and Paid Media – Learn how to take your content creation efforts to the next level by using paid, earned, and owned media as part of your initial content marketing strategy. These 5 examples show you how. These 5 examples show you how. Search Engines / SEO.

Marketing 127

Marketing FeedBlitz RSS SEO 127

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Waxing UnLyrical

JANUARY 24, 2013

This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? There is no silver bullet, but we can provide some examples, based on recent experiences.

Data 230

Data Sysomos Sentiment Analytics 230

The Realtime Report

MARCH 4, 2014

We’re now in an age where large public events lead to a huge increase in social media activity; Oscars host Ellen DeGeneres’ selfie that ‘broke’ Twitter with the most retweets ever is just the latest example. election night in November 2012 and a major snowstorm in February 2013. “We No problem.

Eventful 170

Eventful Social Media Statistics Study 170

Ignite Social Media

DECEMBER 13, 2016

Here are a few things that social media marketers should expect next year. Look for more brands and influencers to share brilliant, engaging live video next year. Since 2013, interest in employee advocacy has grown by nearly 200%. Since 2013, interest in employee advocacy has grown by nearly 200%. More Live Video.

Trends 60

Trends Social Media Marketing Influencer 60

Kikolani

AUGUST 2, 2013

How to Create Marketing That’s Actually Helpful [Printable Checklist] – Learn how to create marketing that’s actually useful, and see some real life examples in action. The Power of Google Rich Snippets for Ecommerce SEO – Learn how powerful Google rich snippets can be for ecommerce marketers.

Marketing 121

Marketing SEO Mashup Groups 121

Writtent Blog

JULY 10, 2013

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: Chief Marketer ).

Statistics 108

Statistics Mobile comScore Marketing 108

Mindjumpers

MARCH 5, 2014

The population is extremely mobile-centric, which has lead brands to focus their energy on engaging consumers through social media on mobile devices. As of 2013, Facebook users in Japan reached 22 million and Mixi has been experiencing a steady decline in users ever since. As an example, users can send stamps.

Social Media 200

Social Media Mobile MySpace Trends 200

Mindjumpers

OCTOBER 17, 2012

The app is launched in Denmark with around 1800 danish places already on-boarded to the platform, but Carlsberg intends to expand across global markets during 2013. It’s about delivering great engaging experiences – all the time. In short, think of Crowdit as a Foursquare for nightlife. The mobile consumer.

Mobile 272

Mobile Brands Foursquare Eventful 272