Ignite Social Media

FEBRUARY 1, 2018

Before the game started, Esurance tweeted that every use of their hashtag #EsuranceSweepstakes was considered an entry to win part of the million Dollars they handed out that day. It truly was a great example of a brand reacting in real-time to an event with content that’s relevant to their audience while tying in brand equity.

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Social Media Insurance Eventful Hashtag 108

Unmetric

APRIL 2, 2019

Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. While these posts are well-received on Facebook , only a small number of people engage on Twitter. Formed in 2013, the Bangtan Boys (BTS) scratched the K-pop itch that the global audience was developing. The rise of BTS.

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Social Media Brands Marketing Tourism 97

Hootsuite

AUGUST 23, 2023

If you’re struggling to get eyes on your Facebook content, your posts might be missing a key element: Facebook hashtags. Hashtags are a powerful tool for discovery on many social media platforms, including Instagram and TikTok , but users often overlook the power of Facebook hashtags. Do Facebook hashtags matter?

Hashtag 98

Hashtag Tools Facebook HootSuite 98

Buffer Social

SEPTEMBER 10, 2018

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. In the Instagram feed, Kettlebell Kings focuses on sharing educational content and workout examples — this strategy has helped it to amass an audience of over 79,000 followers.

Instagram 108

Instagram Strategy Feed Feedly 108

Buffer Social

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. In the Instagram feed, Kettlebell Kings focuses on sharing educational content and workout examples — this strategy has helped it to amass an audience of over 79,000 followers.

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Instagram Strategy How To Feed 100

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Today, in 2018, that number is very likely to be smaller than six percent.

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Organization Flipboard Social Media Company 108

Buffer Social

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. In the Instagram feed, Kettlebell Kings focuses on sharing educational content and workout examples — this strategy has helped it to amass an audience of over 79,000 followers.

Instagram 64

Instagram Strategy How To Feed 64

Convince & Convert

NOVEMBER 1, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Snap a picture and tweet it with @jkrohrs mentioned and with the hashtag #audiencebook. Your audience is an asset to your brand, but are only valuable as long as they are staying engaged with you. Is engagement moving up or down?

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RSS Social Media Engagement Retail 127

ProBlogger

MARCH 24, 2022

’ guide your readers with a more specific question about your topic or give them some alternatives or examples to help them make that first comment. These ‘discussion’ posts can be gold (for example recently to wrap up a week of content on the topic of Pinterest we finished the series with a discussion post on the topic.

Communities 39

Communities Strategy Forums Project 39

Buffer Social

JULY 6, 2017

Mistakes that have cost us reach and engagement, maybe even fans and customers. Posting less 3X our reach and engagement. When we posted less (once or twice per day) to our Facebook Page, our reach and engagement increased by three-fold. Tailored content for each platform increases reach and engagement.

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Social Media Curation UGC Instagram 112

Convince & Convert

MAY 1, 2015

For example, if you look at KLM’s social media campaigns last year, they were on every channel. Jon Steiert is the Social Media Manager & PR Specialist at Pet360, Inc , where traffic from social to the website has gone up 800% since his start in September of 2013. What does “no hashtag left behind” mean?

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Social Media Hashtag Airlines Social Media Management 60

Pixlee

SEPTEMBER 9, 2019

Trendjacking is the practice of jumping in on trending topics, hashtags, events, or memes. For example, if a brand came out today with a “Keep Calm and Carry On” meme post, many followers would be confused by the post due to its irrelevance. Perhaps try using UGC or customer content to help engage your audience even better!

Brands 55

Brands Meme Trends UGC 55

ProBlogger

MARCH 24, 2022

’ guide your readers with a more specific question about your topic or give them some alternatives or examples to help them make that first comment. These ‘discussion’ posts can be gold (for example recently to wrap up a week of content on the topic of Pinterest we finished the series with a discussion post on the topic.

Communities 26

Communities Strategy Forums Project 26

Hootsuite

JUNE 23, 2020

Instagram hashtags can make or break your Instagram strategy. To use hashtags for Instagram effectively, you need to understand exactly how they work, and put some thought into a strategy. Everything you need to know about Instagram hashtags in 2020. What are Instagram hashtags? Hashtags are clickable.

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Hashtag Instagram How To HootSuite 145

Hootsuite

APRIL 6, 2023

For example, the PLATO system, developed by the University of Illinois in 1970, had many features of an early social media network but was largely used in academia. The hashtag arrives (2007) The strict 140-character limit for tweets set Twitter apart from rivals, including Facebook and Tumblr. So, how old is social media?

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Social Media MySpace Tumblr Foursquare 145

ProBlogger

MARCH 27, 2013

’ guide your readers with a more specific question about your topic or give them some alternatives or examples to help them make that first comment. These ‘discussion’ posts can be gold (for example recently to wrap up a week of content on the topic of Pinterest we finished the series with a discussion post on the topic.

Communities 55

Communities Strategy Forums Ustream 55

Waxing UnLyrical

JUNE 25, 2014

Social media is a great tool for engaging with consumers. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. This hashtag is an immensely popular tool for starting conversations, spreading ideas, and adding extra levels of meaning. Guest Post by Josh Lyon.

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Social Media Hashtag Campaign Flickr 208

Hootsuite

AUGUST 13, 2020

For modern brands with an online presence, strong social media engagement is a sign that you’re making an impact in the market. Read on for the ultimate guide to building, managing, and measuring social media engagement and all its business benefits. What is social media engagement? Using branded hashtags.

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Engagement Social Media How To HootSuite 145

Social Media Marketing

APRIL 16, 2013

For example, I noticed helpful netizens pointing out that interested parties could tell if their friends and loved ones in the race had crossed the finish line yet by going to [link]. Boston_Police) April 15, 2013 Updates to follow. And not too long after that, Google put together a Person Finder for the Boston Marathon Explosions.

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Aggregator Reddit Eventful News 167

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. 6 Tips to Get Retweeted More Often by Search Engine Journal.

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Tools Twitter Tips HootSuite 193

agora pulse

DECEMBER 27, 2019

By quickly responding, you let everyone know that you are engaged on Facebook and really pay attention to the conversations that are taking place. So for example that would mean out of every 5 posts, only 1 would be about your business. For example, imagine you get a request from a guy who used to work with you. Need I say more?

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Social Media Tips Hashtag LinkedIn 152

ProBlogger

JUNE 5, 2017

Nikki talks about how she’s not just built a large audience – but how she’s built such an engaging community. Nikki also talks about not only how to build a large audience but how to build engagement with your audience. It’s not big numbers for nine years but I’ve never been about the big number, I’ve been about the engagement.

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Blogger Groups Groups Fashion 41

Hootsuite

AUGUST 22, 2023

This often includes: Building and editing posts Suggesting keywords and hashtags Scheduling posts to publish at optimal times Providing analytics on your already-published posts to give insight for next steps Instagram is a fun platform for personal and recreational use. 1 Social Media Tool Create. The best time to post on Instagram, you ask?

Instagram 64

Instagram HootSuite Hubspot Marketing 64

ProBlogger

JUNE 5, 2017

Nikki talks about how she’s not just built a large audience – but how she’s built such an engaging community. Nikki also talks about not only how to build a large audience but how to build engagement with your audience. It’s not big numbers for nine years but I’ve never been about the big number, I’ve been about the engagement.

Blogger 35

Blogger Groups Groups Fashion 35

Keyhole.co

JULY 3, 2023

Engagement: The heartbeat of social media success Social media is all about engagement , and following trends is one of the best ways to encourage that engagement. By creating relevant and engaging content, you’ll be able to attract new customers, increase customer loyalty, and ultimately drive sales.

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Trends Social Media How To Hashtag 52

Mindjumpers

MARCH 7, 2014

Engagement is everything! And hashtags. Tag your posts with relevant hashtags in order to make your content easier to find. The only difference is that it’s allowed to go a little more tag crazy on Tumblr and use 5-8 hashtags per piece of content. Another key to ‘yet another social platform’ is to use it differently.

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Tumblr Guidelines Hashtag SEO 205

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Independent businesses like Paynter Jackets have built hyper-loyal and engaged communities around their brand values and a transparent approach on social media.

Communities 78

Communities Instagram UGC How To 78

Webbiquity SMM

DECEMBER 16, 2014

Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors, expectations will inevitably increase. elevating your personal brand or asking for a meeting) and proceeding through characterizing your buyers, social sharing, engaging, and showing personality.

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Social Media Tumblr Marketing B2B 249

Convince & Convert

APRIL 16, 2014

Similar to how people grow relationships with each other, visual storytelling offers companies meaningful opportunities to deliver positive experiences that build brand awareness, trust, loyalty and engaged communities. 3) Make Yourself Useful Want to make your visual content more engaging to your consumers? Focus on being useful.

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Strategy Tips Case Study Instagram 159

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Independent businesses like Paynter Jackets have built hyper-loyal and engaged communities around their brand values and a transparent approach on social media.

Communities 60

Communities Instagram UGC How To 60

Unmetric

SEPTEMBER 10, 2019

Brands leverage Twitter for a whole bunch of reasons, from customer service, to product updates to engaging in industry-related conversations, it is the go-to network to increase brand visibility. So what are brands offering to keep their audience engaged? Samsung’s success on Twitter is a reflection of its highly engaging content.

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Brands Twitter Fashion Ensembli 123

Webbiquity SMM

FEBRUARY 25, 2014

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. Google+ers like substance”); and using hashtags (three or less, directly relevant to the post).

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Google Yammer Social Networking SEO 199

Ari Herzog

SEPTEMBER 3, 2013

Twitter launched this infographic on August 21, 2013. Who spends so much time creating a hashtag? Let me simplify this monstrosity of a flowchart: Create your own hashtag if it doesn’t exist and if it is unique both for people to remember and for people to use to amplify your reach. It’s everywhere. This is cool!

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Hashtag Twitter iPad Apple 163

Buffer Social

SEPTEMBER 24, 2018

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. The first step to a successful Instagram marketing strategy is creating content for your Instagram feed that your audience wants to see and engage with. Hailley : Here’s the catch.

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LinkedIn News Social Media Brands 60

Laurel Papworth

SEPTEMBER 26, 2013

How poorly Australian political leaders understand social media: Here’s the piece I wrote for The Australian straight after the election: Plenty of shouting but pollies fail to engage. A last minute attempt with GetUp to have a debate on social media sites is not sustained engagement but a blink-and-miss-it event.

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Meeting Twitter Facebook Social Media 106

Hootsuite

FEBRUARY 24, 2021

There’s so many roles squished into one that it can be really tough,” says Nick Martin, Hootsuite’s global social engagement specialist. There’s a lot of trial and error involved in building an active and engaged community. Learn about your customers and research platform demographics so you can find and engage with your audience.

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Questions Social Media HootSuite Marketing 141

Webbiquity SMM

MARCH 3, 2015

What are the most effective techniques and tools for increasing engagement and growing one’s Twitter following? It is one thing to engage; but it is another to get people do what you want them to do.” ” 5 Twitter marketing tactics that generate the most engagement by Brafton. by Digital Marketing Musings.

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Tips Twitter How To Hashtag 100