Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Kikolani

MAY 24, 2013

Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips – If the success of your content marketing strategy is in any way dependent on SEO and search rankings, explore these 8 tools and tactics to track your keywords. Content marketing metrics is about measuring the results. Blogging / Content.

Domain Name 126

Domain Name FeedBlitz Marketing Hotels 126

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. What is Social Listening?

B2B 155

B2B Sentiment Analysis Reputation 155

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Ignite Social Media

MARCH 1, 2018

Social media marketers have been battling against the downward trend of organic reach since 2013 when Facebook began limiting the visibility of content in the news feed. We continued to encourage brands to focus on generating meaningful engagements that inspire conversation and interactions to combat some of the changes.

Organization 101

Organization Trends Social Media Report 101

Proactive Report

MAY 14, 2014

Why is digital content taking over the marketing world? What is it that makes it so powerful and why should you be concentrating more on becoming a content creation machine, rather than using only traditional marketing techniques? In 2013 the TV business reported its worst year ever. Guest post by Cokey Falkow. This is vital.

Content 92

Content Marketing Training Notification 92

Buffer Social

SEPTEMBER 10, 2018

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. Yet as the company grew, social media took over as the #1 way to generate new business and Instagram is now Kettlebell Kings most successful marketing and acquisition channel.

Instagram 108

Instagram Strategy Feed Feedly 108

Buffer Social

SEPTEMBER 26, 2018

Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. Digiday also revealed that flight-booking service Hopper has seen both Facebook Stories and Instagram Stories ads performing better than ads in Facebook’s news feed and in Instagram’s feed. Conversion. Brand awareness.

Facebook 98

Facebook CPM Survey Instagram 98

Kikolani

MAY 26, 2016

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. And a 73% conversion rate for SMS… I mean, come on!

SMS 87

SMS Marketing ROI API 87

Oktopost

APRIL 16, 2019

When Instagram launched videos in 2013, over 5 million videos were uploaded in the first 24 hours. Videos are a great way to promote your brand and boost engagement, so no wonder that we’re super excited that Facebook finally made Instagram video publishing available for marketing partners. Instagram Videos. Instagram Hashtags.

Hashtag 60

Hashtag Video Instagram Knowledge Base 60

Buffer Social

FEBRUARY 3, 2019

This post is part of our Instagram Marketing Strategy series. Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. Digital Marketing Strategist. “We’re very strict on the posts that go into our feed,” says Jay.

Instagram 100

Instagram Strategy How To Feed 100

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Social Media Stories Breakdown by Channel.

Social Media 121

Social Media Brands Content Real Estate 121

Ignite Social Media

MAY 1, 2017

For starters, disclosures must be clearly visible in the mobile feed without requiring the user to click “read more.” Advertiser faith in the platform has clearly faltered though, as they also reported the first quarterly revenue decline since going public in 2013. You Get a Shorty, And You Get a Shorty….

Instagram 104

Instagram Twitter Engineering Influencer 104

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Advertising 130

Advertising Marketing How To Education 130

Josh S Peters

MARCH 19, 2013

Last week we saw some great announcements from Pinterest (of which I’ve already taken advantage ) as well as some great new things from Google+ and some great content marketing resources. How to Find the Keywords that Work for Your Content Marketing Goals via CopyBlogger. Which Content Marketing Tactics Get the Best ROI?

Google Reader 149

Google Reader Wikipedia Analytics Google 149

Writtent Blog

APRIL 23, 2013

Despite the fact that it took the network 6 years to reach 50 million members , experts estimate that someone new creates an account every two seconds in 2013. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. Take Conversations Offline. Online Marketing Social Media Marketing'

B2B 107

B2B LinkedIn Tips Marketing 107

Writtent Blog

DECEMBER 3, 2013

There’s just no question that the internet has drastically changed the face of marketing. While content marketing as we know it isn’t a new concept, the idea of brands as publishers has created a need for individuals who can develop deep expertise within specific capabilities. Chief Content Officer. Brand’s voices have shifted online.

Content 87

Content Marketing Meme Trends 87

Diva Marketing Blog

MAY 12, 2013

Is social media still about people-to-people conversations or is monetization the focus? What does authenticity mean in 2013? . Just Once Crowd Sourced Question is a Diva Marketing series where the community shares their insights on a specific social media issue. One truth that still remains consistent even in 2013.

Social Media 83

Social Media Tweetdeck Authentication Blogosphere 83

Kikolani

MAY 3, 2013

The Top 75 Must-Read Online Marketing Blogs – Last year, I compiled 75 Marketing Blogs that covered conversion, content, email, paid search, SEO, analytics, blogging, and social media marketing. Of course, there are many more awesome blogs out there. Blogging / Content. Business / Career. consumer laws.

Mashup 130

Mashup Resources Products Press Release 130

Convince & Convert

OCTOBER 29, 2013

Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Committee 137

Committee Aggregator Social Media Film 137

Kikolani

MAY 28, 2013

Popup opt-in forms are no longer just for internet marketers and the make money online niche. We’re talking blogs and people that make the Technorati Top 100, Adage Power 150, Forbes Social Influencers, and other prestigious lists in the marketing world. Duct Tape Marketing. Content Marketing Institute. Quicksprout.

Case Study 168

Case Study WordPress Study FeedBurner 168

Convince & Convert

DECEMBER 13, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. Listen Now. Find us on iTunes: [link].

Social Media 148

Social Media Content Case Study Retail 148

Buffer Social

FEBRUARY 3, 2019

This post is part of our Instagram Marketing Strategy series. Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. Digital Marketing Strategist. “We’re very strict on the posts that go into our feed,” says Jay.

Instagram 64

Instagram Strategy How To Feed 64

Josh S Peters

JANUARY 15, 2013

It’s also recently emerged as the most important layer to Google with all of the content focused updates that came out in 2012 (and more rumored to be coming in 2013). We humans look for keywords that interest us in our social feeds. Think about conversations at a party. Our brains work on keywords.

SEO 166

SEO Engineering Film Sites 166

Convince & Convert

AUGUST 30, 2013

and real live farmer, join the Social Pros Podcast this week to discuss the growing and powerful presence of the agriculture industry in social media, humanizing the dairy industry, and how America feeds its families. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link].

Social Media 129

Social Media Communities Retail Industry 129

Kikolani

MAY 17, 2013

How to Generate More Leads With Your Blog: 5 Tips – Learn how businesses with top marketing blogs generate leads with social media and content marketing. Keep reading to discover how you can write, prepare, and launch your marketing plan effectively! Think about these 13 reasons why your content marketing might fail.

Mashup 134

Mashup Resources Google Domain Name 134

Convince & Convert

SEPTEMBER 27, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. Listen Now.

Brands 127

Brands Sports How To MySpace 127

Convince & Convert

SEPTEMBER 6, 2013

This week: From ExactTarget , a free whitepaper entitled The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. The RSS feed is: [link]. Listen Now . Tweetable Moments.

Crowdsourcing 136

Crowdsourcing B2B Social Media Retail 136

Writtent Blog

DECEMBER 20, 2013

There’s no better time to dive deep into your blogging metrics for 2013 and determine how you’ll change and pivot in the year to come. If you’re in need of some inspiration on new tactics and forms of measurement to elevate your content marketing strategy, look no further. How to Create a Content Marketing Mission Statement.

News 58

News Content Marketing Metrics 58

Josh S Peters

FEBRUARY 22, 2013

By using statistics, we can overcome these situations and generate actionable analysis… How to Do SEO in 2013. Wouldn’t it be awesome to have your own army of word-of-mouth marketers, standing by for deployment at your beck and call? Brands want to socialize, share a laugh, hangout, join a Group and even have a conversation.

Statistics 159

Statistics ROI API Analysis 159

Convince & Convert

JANUARY 17, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. Listen Now. Find us on iTunes: [link].

Questions 136

Questions Aggregator Banking Hosting 136

Convince & Convert

DECEMBER 27, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. Listen Now. Find us on iTunes: [link].

Survey 167

Survey Social Media Retail Communities 167

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Curation 139

Curation Web 2.0 Case Study Social Media 139

Convince & Convert

NOVEMBER 1, 2013

Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience. Listen Now.

RSS 126

RSS Social Media Engagement Retail 126

Convince & Convert

SEPTEMBER 20, 2013

Zero Paid Media as the New Marketing Model , joins the Social Pros Podcast this week to discuss the two types of entrepreneurs, the idea behind his revolutionary startup, and how Kickstarter has helped him prove his point. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link].

Startup 123

Startup Education Social Media Upcoming 123

Convince & Convert

NOVEMBER 22, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. The RSS feed is: [link]. Listen Now. Tweetable Moments.

How To 130

How To Class MySpace Case Study 130

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. The RSS feed is: [link]. Listen Now. Tweetable Moments.

Loyalty 136

Loyalty Nielsen Social Media Case Study 136