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Google’s BERT Update: Embracing Customer-Centric Conversational Marketing

agora pulse

So, what does this mean to marketers? Hummingbird Update was announced back in 2013. With Hummingbird, the digital marketing community was introduced to a new concept, i.e. “things-not-strings” which means that now Google is using its existing and ever-growing knowledge graph (i.e., Customer-centric content marketing .

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The Moments That Made Social Slam 2013 Momentous

Waxing UnLyrical

at SMMWorld: “At the recent Social Media Marketing World event, I ran into Ian and asked him how many sessions he had attended and he said ‘none.’ That’s where the conversations and relationships are taking place.’ Social Slam 2013. Social Slam 2013. Marketing 101: Surviving Social Slam.

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2013: The Rise of Customer Service Marketing (and Techipedia’s New Direction)

Techipedia: Tamar Weinberg

The social media marketing landscape has changed in the past 3 years. Social media marketing still is incredibly important, yet difficult, for businesses to embrace. But I realize that the problem may go beyond any social media marketing strategist. Social Media Marketing is Only as Good as Your Customer Service.

Marketing 170
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7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

As content marketing explodes, so too, does the volume of noise. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. These conversations are something every B2B company can do.

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7 reasons I’m thrilled about AllFacebook Expo 2013

Firebelly

When: June 5, 2013. Each year MediaBistro hosts AllFacebook Expo which provides the world a deep look into Facebook innovations and issues impacting both social media and digital marketing. This will be a conference rich in conversation and discussion between breaks and during meals. Where: Hilton San Francisco Union Square.

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The Oscars: content marketing success

Sherrilynne Starkie

The Academy Awards 2013 have come and gone. And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry.

Content 317
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Not Everything Has Changed

Jon Loomer

The Facebook pixel was original a conversion pixel that was only used for tracking. The best ad gets conversions. Don’t Ignore Underrated Placements In 2013, I wrote about how you shouldn’t ignore the sidebar (right hand column) placement. Unethical marketers will always do unethical stuff for short-term gain.