Google’s BERT Update: Embracing Customer-Centric Conversational Marketing
agora pulse
FEBRUARY 19, 2020
So, what does this mean to marketers? Hummingbird Update was announced back in 2013. With Hummingbird, the digital marketing community was introduced to a new concept, i.e. “things-not-strings” which means that now Google is using its existing and ever-growing knowledge graph (i.e., Customer-centric content marketing .
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