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Facebook Marketers are Already Fumbling News Feed Change

Jon Loomer

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up. Call me cynical.

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12/20/2013: Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , Social Media Marketing , Twitter Tags: Blog , Facebook , social media , Social Media Marketing , Social Media Snapshot , SportStream , Twitter , Video Ads Social Media Snapshot Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

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The 3 Social Media Lessons of 2013 – And What’s In Store for 2014

Convince & Convert

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. “Every employee is in marketing, whether or not they’re in marketing.” Listen Now.

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This Week in Social Media – 7/17/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. But what is content marketing ?

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Not Everything Has Changed

Jon Loomer

Don’t Ignore Underrated Placements In 2013, I wrote about how you shouldn’t ignore the sidebar (right hand column) placement. So, they stick with the feed placements and drive up costs. Unethical marketers will always do unethical stuff for short-term gain. But the best ad wins the auction.

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Facebook News Feed Updates: Authenticity and Video Completion

Jon Loomer

For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. For now, let’s talk about what’s been updated and how that could impact you as a marketer. Authenticity and Timeliness.

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5 Ways to Beat the Facebook News Feed Update

Proactive Report

You might have noticed it in your personal News Feed. “Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they’ve liked for them to see. Let’s look at what makes content show up in a News Feed. Use the News Feed post advertising option.

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