Social Media Marketing

JULY 18, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Social Media Flipboard Hashtag Metrics 167

yMarketingMatters

JANUARY 10, 2014

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. Personal and Human.

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Social Media Tips Marketing Mobile 277

Buffer Social

JUNE 18, 2018

. “We love coffee, but we love community and people more.” We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. People drive our community, not products. ” – Nicholas. Making decisions with data.

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Communities Company Social Media Case Study 95

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. according to a study by 360i.

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Social Media Flipboard Journal comScore 162

Diva Marketing Blog

FEBRUARY 3, 2013

When The Baltimore Ravens might be walking way with the 2013 Superbowl win, but when it came to social media marketing Oreo won the viral prize with a simple tweet. The community is failry engaged. The type of conversation that might have occured. Oreo's Facebook page shows 31,534,863 Likes. I can help but wonder. .

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Team Twitter Comparison ROI 103

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Convince & Convert

JUNE 4, 2013

Last year, I shared the importance of taking conversations offline to grow your business and suggested some great events to help make that happen in 2012. Check out these 4 marketing conferences you can’t miss this year: Ohio Growth Summit. June 6, 2013 Columbus, Ohio. August 22-23, 2013, San Diego, CA.

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Eventful Social Media Forums Conference 127

Convince & Convert

SEPTEMBER 22, 2013

Sprint (@sprint) September 20, 2013. 27 (@LachonPhillips) September 20, 2013. Matt M — T-Mobile (@TMobile) September 20, 2013. T-Mobile (@TMobile) September 20, 2013. If you’re trying to get someone to cancel a phone contract, why are you wasting precious characters pushing a marketing-speak hashtag?

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Case Study Twitter Brands Mobile 153

Twist Image

FEBRUARY 27, 2013

Thousands of very lucky individuals are seated in the Long Beach Performing Arts Center as you are reading this and they're having their minds blown by business leaders, scientists, innovators, agitators, inventors, designers and artists at TED 2013. global community. Seth Godin: The tribes we lead. and who you spend them on.

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iPad Apple Conference Collaboration 108

Waxing UnLyrical

JANUARY 29, 2013

” “How can we help our communities do better?” Beth Kanter (@kanter) January 22, 2013. on what it is about measurement that appeals: A1: I found it fascinating to actually show that your efforts are in fact producing results #measurepr — Rachael Seda (@rachaelseda) January 22, 2013. one may be a spreadsheet!!

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Case Study Consultant Upcoming Travel 177

Kikolani

AUGUST 9, 2013

40 Free Titles For Blogs & Other Content Marketing – To help you craft blog posts and content that lures your target prospects and the public in, here are 40 free titles to use this fall with additional suggestions to provide the inspiration you need to fill your editorial calendar for the next few months. Stellar blog promotion.

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Marketing Mashup SEO Metrics 119

Josh S Peters

JANUARY 9, 2013

Monitoring and responding to social conversations about the brand can not only help advert a crisis or dissuade a misconception, but these conversations can often come up in search results and have an impact on a potential customer. Build Community. This is a layer I expect to see grow a lot more in 2013. Leads and Sales.

Social Media 188

Social Media Reputation SEO Engineering 188

Twist Image

OCTOBER 30, 2013

Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? Part 2 ), we''re talking about the actual infrastructure of the marketing department and what keeps it humming along. Are marketers still scared of technology?

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iPad Wireless Marketing Telecommunications 100

Mindjumpers

MAY 23, 2013

It is impossible right now to discuss brands and social media without hearing about the Social Newsroom and real-time content marketing. Monitoring social platforms and online conversations reveals what is being talked about right now, enabling a brand to spot hot topics and issues as they happen. The Organization.

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Trends Sports News Social Media 178

Idaconcpts

SEPTEMBER 4, 2013

Enjoy cocktails, good conversation and plenty of networking opportunities with others in the field at Lean Kanban Conference that will be held in Paris this October. Where and When: Enjoy the conference in the exciting city of Las Vegas from September 30 – October 4, 2013. Lean Kanban France. EUR at the early bird price, 650.00

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Eventful Badge Sharepoint Hotels 164

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

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Advertising Marketing How To Education 130

Social Media Strategies Summit

APRIL 22, 2019

There were positive changes for marketers as well. With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. In 2018, marketers produced more social ads than ever before and increased their budgets by 32%.

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Trends Social Media Instagram Influencer 142

Writtent Blog

APRIL 23, 2013

Despite the fact that it took the network 6 years to reach 50 million members , experts estimate that someone new creates an account every two seconds in 2013. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. Take Conversations Offline. Online Marketing Social Media Marketing'

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B2B LinkedIn Tips Marketing 107

Josh S Peters

JANUARY 15, 2013

It’s also recently emerged as the most important layer to Google with all of the content focused updates that came out in 2012 (and more rumored to be coming in 2013). Think about conversations at a party. I see both SEO and social media as being equal in the market place right now. Our brains work on keywords.

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SEO Engineering Film Sites 166

Kikolani

MARCH 18, 2013

Nestivity (currently in beta) takes your Twitter engagement to a whole new level by encouraging people to engage in conversations and making those conversations easy to follow by placing them in a threaded discussion form. Use this tool to really start talking to your Twitter community vs. broadcasting at them. Anything goes.

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Engagement Twitter Klout How To 167

ProBlogger

SEPTEMBER 15, 2022

Are they there for community, information, advice, to buy something, for research, for fun or something else? Unfortunately not all reader intents convert particularly well with affiliate marketing. This article was first published August 22, 2013 and updated September 15, 2022. Why are your readers coming to your site?

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Affiliate marketing Blogger Buy eBook 38

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Social Media Stories Breakdown by Channel.

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Social Media Brands Content Real Estate 121

Convince & Convert

AUGUST 30, 2013

Jamie van der Molen , Community Manager at Dairy Management Inc. , From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013.

Social Media 129

Social Media Communities Retail Industry 129

Convince & Convert

JANUARY 17, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. “Social used to be the last part of the conversation.

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Questions Aggregator Banking Hosting 136

Convince & Convert

DECEMBER 27, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now. Social Media Stat of the Week: $30 million.

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Survey Social Media Retail Communities 167

Twist Image

JUNE 6, 2013

On June 17th, 2013, Google in New York City will be hosting the official book launch for my second business book, CTRL ALT Delete. In speaking with Google, they suggested that we invite 10 loyal Six Pixels of Separation community members/friends to come along (and a bring a guest). online community. A special evening.

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Google Film Eventful Travel 111

Buffer Social

FEBRUARY 21, 2018

With the shift in social media usage in the recent years, closed communities such as Facebook Groups and LinkedIn Groups might be the next best way to engage your audience. There’s a significant shift from simply broadcasting marketing messages to engaging fans. First, social media as we know it is changing.

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Groups Groups LinkedIn Template 109

Convince & Convert

SEPTEMBER 27, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. ” Lots of Lightning jerseys at the stadium in 2013.

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Brands Sports How To MySpace 127

Convince & Convert

SEPTEMBER 6, 2013

This week: From ExactTarget , a free whitepaper entitled The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. Listen Now . via MarketingCharts. via MarketingCharts. Holy Social!

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Crowdsourcing B2B Social Media Retail 136

Diva Marketing Blog

MAY 12, 2013

Is social media still about people-to-people conversations or is monetization the focus? What does authenticity mean in 2013? . Just Once Crowd Sourced Question is a Diva Marketing series where the community shares their insights on a specific social media issue. One truth that still remains consistent even in 2013.

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Social Media Tweetdeck Authentication Blogosphere 83

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Christine Priester, VP, Marketing. . . . . Christine Bon, Manager Digital Marketing & Communication. . . .

Health Care 108

Health Care Case Study Study Campaign 108

Convince & Convert

DECEMBER 6, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. Listen Now. via General Mills. ” The Big Two.

How To 123

How To Apple Hotels Case Study 123

Convince & Convert

APRIL 26, 2013

From Janrain , a free guide on how to improve conversion rates and data quality. And from Cision , a free content marketing kit to help you get the most of your brand storytelling. 69% of marketers expect to put the most increased efforts into YouTube in 2013. ” What, conversely, do you like least about social?

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Authentication Nielsen How To Case Study 137

Social Media Strategery

OCTOBER 22, 2013

October 28, 2013 satellite image of Hurricane Sandy taken from a NASA satellite. With all the hype around real-time marketing and newsjacking, community managers may find themselves compelled—by a client or colleague—to contribute to this news-driven conversation in social media.

Questions 69

Questions News Social Media Eventful 69

Convince & Convert

MARCH 21, 2016

Every year, we run a test like this with the MarketingExperiments blog audience and the audience of another marketing blog—in this case, Convince & Convert. The goal of this public experiment is to create a tangible example of customer-first marketing to help you improve your own marketing efforts while putting the customer first.

Marketing 60

Marketing Report Research Analysis 60

Convince & Convert

JANUARY 24, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. This works because it’s not a forced marketing plug.

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Brands Message Boards Training Exercises 129

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

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Curation Web 2.0 Case Study Social Media 139