Social Media Marketing

AUGUST 8, 2013

A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI. The Platforms The average prestige brand has a presence on seven social platforms. Smart brands may want to leverage their Instagram accounts for free instead. It was a win for the brand and the publisher. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Proactive Report

JULY 4, 2014

With over a billion users and millions of brand pages there is a glut of content on Facebook. Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013. People enjoy Facebook because it allows them to stay connected to people and brands they genuinely like.

Feed 90

Feed Feedly News Facebook 90

Mindjumpers

JULY 2, 2013

I have been looking into upcoming social platforms and came across Pheed, which for a while has created some buzz on the web and have been announced the breakout social media star of 2013. A platform for brands? Take a look at for instance for instance these brands we found on Pheed to see how they use it: • Taco Bell.

Social Media 266

Social Media Upcoming Platform Feed 266

Idaconcpts

FEBRUARY 15, 2013

The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. million units, which was a record, and worldwide smartphone sales to end users have been predicted to reach 1 billion in 2013. Conclusion: Use Apps to Enhance Your Brand.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Ignite Social Media

JULY 24, 2023

You can put your heart and soul into your social media posts, but without taking a hard look at your brand’s past performance, it can be challenging to achieve the results you want going forward. An audit starts at the beginning and creates a baseline for what is working and what isn’t working for a particular brand.

Social Media 148

Social Media Analysis How To Syndication 148

Social Media Marketing

APRIL 3, 2013

Monday was April Fools Day, during which seemingly every brand got in on it and pranked the internet with a gag or two, poking fun at themselves or their products. According to Appinions, Ford is the #1 brand among OEMs driving technology conversations on the Internet. We're not alone out there.

Social Media 160

Social Media Flipboard Storify Reddit 160

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. ” Lots of Lightning jerseys at the stadium in 2013.

Brands 128

Brands Sports How To MySpace 128

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Facebook algorithm values. Last updated: October 2017).

List 190

List Facebook Feed Feedly 190

Mindjumpers

MAY 22, 2013

Most of the numbers compare growth from last year to May 2013. Similar Posts: What Facebook’s New News Feed Means For Brands. On its Facebook page, Facebook has recently released a photo album with 12 photos containing some of the platform’s major growth numbers in the past year. So, content is still king. Photos: Facebook.

Facebook 226

Facebook Activities News Feed 226

agora pulse

MAY 30, 2019

When Snapchat unveiled Stories in 2013, it didn’t seem momentous. How extensively is it being utilized by brands? What’s important for brands to realize is that Stories is not a secondary feature on social platforms. Brands are increasingly embracing Stories. Consumers like Stories from brands.

Social Media 129

Social Media Survey Social Media Management Instagram 129

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm.

Metrics 60

Metrics Brands Facebook Sample 60

Twist Image

AUGUST 14, 2013

What is the truth about a brand? Every brand thinks that they are either able to control their brand message or (at the very least) manage it through social media channels like Facebook , Twitter and beyond. Those who are vaguely paying attention to the newfound brand narrative. Can brands protect themselves?

Brands 94

Brands Journal Airlines Publishing 94

Convince & Convert

JANUARY 24, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Lauren’s social media team’s role at Weight Watchers boils down to two major tasks: take care of the millions of members and present the front-facing personality of the brand to the rest of the word. Listen Now.

Brands 131

Brands Message Boards Training Exercises 131

Ignite Social Media

JUNE 21, 2016

Thankfully, far more brands get this day right compared to holidays and observances that have more surrounding sensitivities, e.g. Memorial Day. With that aside, let’s take a look at 3 ways brands have succeeded on July 4 th. Maybe your brand isn’t as outwardly patriotic on a regular basis as say, Bud Light. Go Full America.

Social Media 101

Social Media Content Case Study How To 101

Ignite Social Media

MARCH 1, 2018

Social media marketers have been battling against the downward trend of organic reach since 2013 when Facebook began limiting the visibility of content in the news feed. In mid-January, Facebook updated their algorithm to encourage more meaningful interactions between people and less passive interactions with brands and businesses.

Organization 101

Organization Trends Social Media Report 101

Buffer Social

SEPTEMBER 26, 2018

Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. Brand awareness. Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally. More than 300 million people use Facebook Stories and Messenger Stories every day.

Facebook 98

Facebook CPM Survey Instagram 98

Mindjumpers

MARCH 5, 2014

It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. The population is extremely mobile-centric, which has lead brands to focus their energy on engaging consumers through social media on mobile devices. Behavioural insights.

Social Media 200

Social Media Mobile MySpace Trends 200

Buffer Social

JUNE 21, 2018

And in 2013, we might all have been thinking, “I’d never watch a 15-minute show on Instagram.” Then, in 2013, videos were added, allowing users to share 15-second clips to their Instagram feed. Now, IGTV, though brand new, feels somewhat familiar and a next logical step for Instagram. How will brand content evolve on IGTV.

Mobile 110

Mobile Instagram Video Trends 110

Sprout Social

DECEMBER 8, 2020

Between 2013 and 2018, video consumption online has increased at an average of 32% per year. Because videos are available on so many platforms these days, brands should know where to focus their efforts. For brand awareness and consideration, LinkedIn says that a video under 30 seconds has a 200% lift in completion rates.

Video 129

Video Social Media Study Instagram 129

Oktopost

MARCH 7, 2022

In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand.

B2B 155

B2B Sentiment Analysis Reputation 155

SocMed Sean

MAY 30, 2018

Today’s guest post comes from Eric Czerwonka , an entrepreneur and co-founder of Buddy Punch , a software company founded in 2013 that provides time tracking solutions for startups, companies with employees, as well as anyone with a remote team to manage. By now, we’ve all heard of Social Media. Multiple Accounts.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). 300 crore (~$48.3M) in FY 2013. What will be interesting to see in the coming months is how many brands are really willing to jump on the digital bandwagon and allocate proper marketing funds to it.

comScore 199

comScore Smart Phone SMS Advertising 199

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. With the introduction of Live streaming videos, an interest in brand authenticity and accessible editing apps, it’s easier than ever to dip your toes into the video marketing world. It’s relatable and short.

Video 144

Video Social Media Strategy Film 144

Buffer Social

AUGUST 2, 2016

The feature feels much like Snapchat Stories, a Snapchat feature that was introduced in 2013 and a pivotal part of the company’s growth. The average number of Instagram posts per user declined between 2013 and 2015, according to a study reported in The Information. 5 Ways Brands Can Use Instagram Stories.

Instagram 40

Instagram Brands Feed Feedly 40

Oktopost

APRIL 16, 2019

When Instagram launched videos in 2013, over 5 million videos were uploaded in the first 24 hours. Videos are a great way to promote your brand and boost engagement, so no wonder that we’re super excited that Facebook finally made Instagram video publishing available for marketing partners.

Hashtag 60

Hashtag Video Instagram Knowledge Base 60

Ignite Social Media

MAY 1, 2017

Supposedly, user confusion over liking vs. saving pins prompted the change but brands may see a drop off in Pin engagement as a result. letters were sent to over 90 Instagram influencers warning them to stop hiding from followers the fact that their posts were sponsored by brands. FTC Issues Warning to Instagram Celebs.

Instagram 104

Instagram Twitter Engineering Influencer 104

Ignite Social Media

JULY 31, 2017

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. of brand’s audience. In 2015/2016, organic reach was down to 2.6%

Social Media 84

Social Media Trends Community building Hosting 84

Buffer Social

SEPTEMBER 10, 2018

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. Read on to get the full story and learn exactly how Kettlebell Kings uses Instagram to grow its revenue. But Jay could only hold back his entrepreneurial ambitions for so long.

Instagram 108

Instagram Strategy Feed Feedly 108

Convince & Convert

OCTOBER 29, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. ” On Facebook, though, brands are competing with your wife, with your friends, and with Krispy Kreme doughnuts, so in order to get engagement, Cisco has to put together fun content. Listen Now. The RSS feed is: [link].

Committee 139

Committee Aggregator Social Media Film 139

The Realtime Report

JANUARY 22, 2013

The campaign is meant to help people find a way to purchase a car, said Jason Russ, head of Dodge brand advertising. ” So far, the registry only exists for the 2013 Dodge Dart. There’s also a ticker on the bottom of the site, which allows potential users to see who has recently started a registry or received funding.

Buy 184

Buy Comparison Campaign Sites 184

Buffer Social

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. Next up, Jay Perkins shares how Kettlebell Kings has used Instagram to generate ‘hundreds of thousands of dollars’ in revenue. . It took a lot of work. ” Brian Peters.

Instagram 100

Instagram Strategy How To Feed 100

Josh S Peters

FEBRUARY 22, 2013

By using statistics, we can overcome these situations and generate actionable analysis… How to Do SEO in 2013. Social media has taken these brand advocates of days gone by, given them each a megaphone and shot them full of espresso and steroids. Statistics is all about collecting, analyzing and interpreting data. Time management.

Statistics 159

Statistics ROI API Analysis 159

Convince & Convert

NOVEMBER 11, 2014

I am so thrilled to announce that today is the launch of MarketingPodcasts.com – a brand-new venture from me and the Convince & Convert crew that will help marketers learn their craft more efficiently and effectively. They are custom fit to your own ear canals, and are the same brand worn by Lady GaGa, Brad Paisley, and The Shins.

Engineering 147

Engineering Marketing Education Review 147

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. Today, in 2018, that number is very likely to be smaller than six percent.

Organization 108

Organization Flipboard Social Media Company 108

The Realtime Report

AUGUST 29, 2012

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* The brand’s secret for getting so social? The brand’s 2012 Truck Tour , delivering samples of its Greek Frozen Yogurt – Tweet us!

Sample 180

Sample Samples Case Study Hotels 180

Convince & Convert

DECEMBER 13, 2013

Gary Vaynerchuk – entrepreneur, CEO of VaynerMedia , and author – joins the Social Pros Podcast this week to discuss his brand new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World ; how to deal with haters; and making sure to read the room. Gary Vaynerchuk, author @garyvee. Listen Now.

Social Media 150

Social Media Content Case Study Retail 150

Convince & Convert

AUGUST 30, 2013

This week: From ExactTarget , a blog post called 45 Ways to Build Trust in Your Brand Using Social Media. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Jamie van der Molen , Community Manager at Dairy Management Inc. , and Ray Prock , Board Member at Dairy Management Inc.

Social Media 130

Social Media Communities Retail Industry 130