Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. So, how useful can the platform be for your marketing campaigns? So, what does this mean for your brand?

Statistics 111

Statistics Marketing Travel Buy 111

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

DECEMBER 21, 2012

Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon and eBay , and/or standalone ecommerce sites. So how can mobile consumer data improve sales and marketing efforts? 1. Using data for real-time content targeting.

Mobile 225

Mobile Marketing Exercises Applications 225

Techipedia: Tamar Weinberg

JULY 11, 2013

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. This is the “appification” of brand value. By being a Youtility.

Mobile 191

Mobile Strategy Marketing Insurance 191

Proactive Report

DECEMBER 5, 2011

Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. When a friend shares something with you it has a much deeper effect that if you received it from the brand. It also highlights brand affinities and identifies your brand advocates.

Analytics 92

Analytics Trends Social Media ROI 92

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment.

Trends 182

Trends Social Media Instagram Platform 182

Twist Image

MARCH 20, 2014

For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. The fact that the company got bought by Facebook in back in April 2012 for about one billion dollars (it still stings for most). What if there was a way - a real way - for brands to make money (serious money) on Instagram? advertorial.

Instagram 97

Instagram Brands iPhone Adwords 97

Twist Image

DECEMBER 15, 2011

The Art of Marketing is coming to Toronto on March 5th, 2012. I'm very excited to announce that The Art of Marketing full-day leadership summit is happening in Toronto on March 5th, 2012. You can buy a ticket or you can win a ticket. If you don't want to risk, buy your tickets now (with this special promo code).

Marketing 81

Marketing Loyalty Conference Price 81

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance.

Review 186

Review Marketing Metrics Meeting 186

Writtent Blog

DECEMBER 6, 2013

While the concept of branded content has been around for decades, the practice of publishing blogs, eBooks and whitepapers to the web is less than a decade old. Studies by the Content Marketing Institute have found that 61% of customers are more likely to buy from a brand who offers free content resources. It Adds Value.

Content 89

Content Marketing eBook Study 89

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 44% of marketers have a documented content strategy.

Content 110

Content B2B Hubspot Marketing 110

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT).

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Twist Image

APRIL 3, 2012

The Art of Marketing is coming to Chicago on April 24th, 2012. I'm very excited to announce that The Art of Marketing full-day leadership summit is happening in Chicago on April 24th, 2012 at The Chicago Theater. Like I said, this is a marketing line-up and a full-day of learning like no other. marketing book.

Marketing 93

Marketing Conference Analytics Eventful 93

Ignite Social Media

JULY 31, 2017

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. Influencer marketing and paid is another way to gain exposure.

Social Media 84

Social Media Trends Community building Hosting 84

Mindjumpers

JUNE 27, 2012

Tweet Last month, I asked the question: “ Should brands give up on QR codes ” ? Now, a new and maybe even more engaging alternative has arrived, which might replace the QR codes and allow for brands to interact with their users in unique ways: Blippar. Similar Posts: Should Brands Give Up on QR Codes? Read the blog post here.

Engagement 257

Engagement Mobile Buy Team 257

Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? It’s a new decade, and Instagram is no longer just a social platform, but also an economic engine for small and big brands alike. But will it be enough to compete with marketers’ attention towards TikTok? So what does this all of this mean for you, dear marketer?

Trends 87

Trends Instagram Marketing Influencer 87

Pixlee

FEBRUARY 21, 2018

That was the message that IAB CEO Randall Rothenberg delivered about direct brands in his recent address introducing the “IAB 250 Powered by Dun & Bradstreet” report. In a previous blog post, we aligned Rothenberg’s message with that of our Top 25 Digitally Native Vertical Brands report of 2017. Madison Reed. production.”.

Brands 41

Brands Content Apparel Curation 41

Twist Image

MARCH 13, 2012

The art of marketing is a fascinating beast. Last week, I had the pleasure of delivering the opening keynote address at The Art of Marketing in Toronto. The day long, sold out event featured seven top-of-their-game speakers and marketing professionals, but one individual stole the show. The rise of the indie brand.

Brands 107

Brands Posterous Project Embedding 107

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. To be sure, Hispanics are not a monolithic and homogenous market. According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

Twist Image

NOVEMBER 21, 2012

It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing and it needs to get solved soon if our future it to be as bright as we hope. Bottom line: marketers need to prove the business impact of our work. Seems simple enough, doesn't it? So, what's left?

Marketing 105

Marketing Press Release Analytics Advertising 105

Social Media Strategery

APRIL 3, 2014

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. In 2012, that number increased to more than $1.2 Is your brand willing to retweet his story? For example -.

Syndication 103

Syndication Marketing Advertising SEO 103

Ignite Social Media

JANUARY 6, 2020

Bonus: The first video to hit one billion views was Psy’s “Gangnam Style” in 2012. TikTok will continue its meteoric rise for the next few years, evolving to incorporate more advertising and becoming a focal point of social strategies for many brands, but will be eventually abandoned like its predecessor Vine. Yes, really.)

MySpace 134

MySpace Instagram Social Networking YouTube 134

Josh S Peters

FEBRUARY 22, 2013

You know, the ‘family album’ of some people you met in Thailand that you have so carefully protected from intrusive eyes by placing on a public social network in full view of the world… O Come All Ye Faithful: Attract, Engage & Convert Fans to Brand Advocates. The Demographics of Social Media Users — 2012. Time management.

Statistics 159

Statistics ROI API Analysis 159

Convince & Convert

MARCH 22, 2013

Alix Hart, Best Buy @trahla. Alix Hart , Brand Marketer at Best Buy , joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. via Best Buy on Facebook. via Best Buy on Facebook.

How To 129

How To Retail Buy Mobile 129

ProBlogger

DECEMBER 30, 2011

Kristi Hines is a freelance writer, online marketing consultant, and social media enthusiast that blogs at Kikolani. Thanks to his blog, and inbound marketing , it grew to be one of the biggest companies of its kind in the world. In 2012, she’ll be just as busy. Kristi Hines. Marcus Sheridan. I love his blog.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Webbiquity SMM

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. 77% said they interact by reading posts and updates, while 17% share experiences and news stories, and 13% post updates about brands they like. • Still not convinced?

Mobile 180

Mobile iPhone iPad Training 180

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. Post regularly Consistency is key when it comes to short-form video marketing.

Video 112

Video HootSuite How To UGC 112

Mindjumpers

DECEMBER 11, 2012

A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. They mainly access the Internet through their mobile phone, either a local branded phone or a low-end Android smartphone.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Twist Image

JANUARY 3, 2012

While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More.". Along with the slew of customer service gaffs we've seen businesses go through in the past five years, this has forced brands to become (somewhat) social.

GPS 106

GPS Microsoft Apple Loyalty 106

Twist Image

JULY 18, 2012

As a brand, do you find it hard to put your message in front of the right audience? If your brand can post your commercial to YouTube and generate tens of millions of views (which is common for ads that are remarkable) for free, what does that say when you have to do a media buy with a guarantee that you will generate fewer impressions?

Adsense 105

Adsense Yahoo Social Graph Adwords 105

Small Business Mavericks

DECEMBER 12, 2013

In 2012, ICANN started the process for the introduction to new top level domains. Branding, yes. Strategic marketing, yes. You should judge its personal value to your brand as well as the business value on the market. You should judge its personal value to your brand as well as the business value on the market.

Domain Name 101

Domain Name Engineering Policies Reputation 101

Convince & Convert

NOVEMBER 21, 2014

Cultivate Your Brand Cult. Guy Kawasaki and Peg Fitzpatrick , the marketing power duo behind Canva ‘s social, are releasing a book in early December, entitled The Art of Social Media: Power Tips for Power Users. This is the biggest mistake , he says, that digital marketers make other than not making enough use of visual content.

Content 153

Content Publishing Social Media Google 153

Mindjumpers

DECEMBER 9, 2015

And it remains the fastest growing market for social networks in the world. Brands have realized that social media is not only about posting brand updates, but also about driving engagement by creating meaningful conversations. Video is The New King of Content Marketing.

Social Media 100

Social Media Trends Mobile Social Networking 100

Mindjumpers

MARCH 5, 2014

It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. The population is extremely mobile-centric, which has lead brands to focus their energy on engaging consumers through social media on mobile devices. Behavioural insights.

Social Media 200

Social Media Mobile MySpace Trends 200

Proactive Report

JANUARY 29, 2013

According to a 2012 study conducted by the Chartered Institute of Marketing (CIM), Ipsos ASI and Bloomberg, there is a skills gap in business use of social media. 50% of people value a brand’s Facebook page more than their website. 87% have liked a brand on Facebook. Mentions of brands on Twitter grew 113% in 2012.

Training 93

Training Company Social Media Skills 93

Unmetric

NOVEMBER 12, 2019

Sure, in the early days of social media, brands were obsessed with growing their audience size to be bigger than their competition. So they go and buy followers to inflate their numbers. Social media marketers know that it’s not how big your audience is, but the way they engage with your content. So this is odd.

Social Media 84

Social Media Analysis How To Analytics 84

Twist Image

JUNE 16, 2013

and the brands that serve us. He published his first book, The Impulse Economy - Understanding mobile shoppers and what makes them buy , and appeared on this podcast back in 2012. digital marketing. marketing podcast. For over a decade, Gary has been a leader in the mobile industry. business book. business podcast.

Retail 80

Retail Committee Forums Mobile 80