Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. Two questions come to mind however.

Social Media 166

Social Media Social Networking Class Case Study 166

The Social Media Incubator

APRIL 28, 2011

scan or click the QR code to see the packages we offer Top Tips for Putting LinkedIn to Work by admin on April 28, 2011 We were honored to present yesterday to the Greater Wayzata Area Chamber of Commerce audience about Social Media for business. Copyright © 2009-2011. Have you used LinkedIn successfully?

LinkedIn 111

LinkedIn Social Media Tips Foursquare 111

The Social Media Incubator

OCTOBER 20, 2011

Social Media Revolution 2011 is a three-minute video with the latest facts on how social media affects our communication, business, and the way we live our lives overall. How have you seen social media connect people around the world? , are changing the way people are deciding to buy.

YouTube 106

YouTube Social Media Statistics ROI 106

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. whether ROI can be anything other than a quantitative term. [Ed: It was a rollicking chat, more than 250 tweets, around three questions: @CommAMMO Each of us has a personal Bete Noir — mine is “value of a Facebook fan.

ROI 173

ROI Metrics Tourism Reputation 173

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 224

Social Media Class Creative Commons Flickr 224

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Proactive Report

FEBRUARY 26, 2011

5 Excuses Companies Give for Not Using Social Media. When I inquire about their current social media efforts I usually hear that they have a Facebook page. Read More>> Social Media ROI. Social media ROI has been a hot topic of late and will be a primary focus of many marketers in 2011.

Social Media 69

Social Media News Strategy ROI 69

Kikolani

OCTOBER 10, 2011

Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! Featured Post – How to Optimize Social Media Profiles for SEO. Leave me a comment with any questions or thoughts – I’ll be happy to help! Social Media.

Analytics 113

Analytics SEO Social Media Google 113

Waxing UnLyrical

NOVEMBER 3, 2010

A couple of months ago, Olivier was quoted in SmartBrief on ROI as saying: “There are dozens upon dozens of ways to ensure that your program can be shown to contribute to either reducing costs or generating revenue. We have smart dogs , with Chico being his Chief Content Strategist and Suzy Q. being my Chief Operating Officer and 2.

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Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

AUGUST 27, 2010

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# To use the old saying – the ROI on these sorts of ROI efforts is not good. Maybe less than 10%.

ROI 169

ROI Postrank Tourism Blogroll 169

Jeff Esposito

JANUARY 2, 2012

You might ask yourself why anyone would devote their time to finishing a book and start a new one every two weeks and it is a perfectly good question. Below is my list of fiction, non-fiction and business books that I read in 2011 along with reviews that I did on many of them. 2011 Reading List. Business Books. Non-Fiction.

Review 43

Review Case Study ROI Course 43

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

OCTOBER 18, 2011

In the first half of 2011, Facebook’s revenue hit US$1.6 ” Like everywhere else, the immediate and measurable response of digital, and its presumed clearly visible ROI, is getting people slightly too excited. Almost immediately, questions and complaints about the project started flooding in. Of course, none of this is new.

Hotels 151

Hotels Guidelines Project Groups 151

Convince & Convert

JULY 7, 2011

I’m glad that more and more companies are putting significant effort into their social media programs. But, we can’t let enthusiasm obfuscate reality, and that seems to be occurring with alarming regularity these days in all corners of the social Web. Really, I am. It was on June 30. Send carnations next year).

Press Release 152

Press Release comScore Cost ROI 152

Waxing UnLyrical

DECEMBER 23, 2010

Seeing as how it’s coming close to the end of the year and everyone’s in a prediction kinda mood, Jen thought it would be cool to chat about what might be coming our way in terms of PR measurement in 2011. In other words, paywalls , how pitching will be affected if these take off, and prognoses for 2011. Liked what you saw?

Postrank 151

Postrank Class Tourism WordPress 151

Writtent Blog

MAY 20, 2014

Another fellow marketeer heavily invests in an up-to-date, regularly updated blog and complementary social media; and his traffic and brand authority are skyrocketing. Social Media Reigns King. Social media marketing is the most popular content promotion tactic by a mile. Image source. After Yahoo!

Trends 95

Trends Content Marketing Curation 95

Proactive Report

JULY 3, 2011

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. Journalists have Twitter feeds and Facebook pages where they ask questions openly and directly.

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Convince & Convert

JULY 24, 2011

Produced by Social Media Examiner, this is the biggest and best Facebook education event ever. This Summit’s focus is to empower you to implement successful Facebook marketing tactics , track and measure your Facebook ROI , and see how successful Facebook campaigns were executed. I’ll see you there.

Facebook 111

Facebook Case Study Microsoft URL 111

Hootsuite

MAY 13, 2020

“It makes me feel uncomfortable when I hear it, as it seems like a BIG thing and it usually has a negative connotation, especially with social media.”. Lorenz traces its social media etymology way back to 2011 on YouTube. Imagine social media without celebrities. Dislike of the term isn’t new.

Influencer 145

Influencer Trends Marketing Guidelines 145

Kikolani

APRIL 27, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. My Blog Made Over 2 Million Dollars in Sales: How’s that for ROI – Some people say blogs don’t have a strong ROI. Social Media / Social Networking.

Mashup 113

Mashup Resources Klout Remix 113

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? Can social media ROI really be measured?

Social Media 257

Social Media Trendrr SM2 Alterian 257

ProBlogger

JANUARY 19, 2012

Have you been able to make money from social media? Just like Darren Rowse of Problogger, there are people and companies out there who are turning a profit with social media. Just like Darren Rowse of Problogger, there are people and companies out there who are turning a profit with social media.

Social Media 42

Social Media Hubspot Advertising Applications 42

Proactive Report

APRIL 12, 2018

Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more we can track.

News 40

News Press Release URL Analytics 40

Waxing UnLyrical

DECEMBER 6, 2010

You know the standard refrain: Social media is about talking with – not talking to – your audience. Ask yourself these questions: Are you commenting on other people’s blogs? Because it’s not enough to be in the social media space if you’re only there to project your message. ROI rears its head.

Class 211

Class Comments Eventful Conversation 211

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. And Bryce has already talked about how social media changed his life. Social karma works in strange ways. The question is: how flexible is too flexible? and clean it out.

Class 226

Class Blogosphere Blogger Creative Commons 226

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

Questions 141

Questions Social Media HootSuite Marketing 141

Convince & Convert

MAY 25, 2010

This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail?

Marketing 124

Marketing Social CRM Conference Social Media 124

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. The Top-10 B2B Marketing Trends for 2011 by Everything Technology Marketing. Holger Schulze laid out these ten predictions in January 2011.

B2B 190

B2B Strategy Marketing Buy 190

The Way of the Web

JANUARY 14, 2011

More and more companies are realising how useful content and social media marketing can be, and how much ROI it can produce, so you’re going to see more and more content fighting for attention. So why not spend the weekend getting started on your 2011 digital content and marketing. Myspace on the auction blog.

WordPress 31

WordPress Data Content MySpace 31

Convince & Convert

AUGUST 24, 2010

The Revolution is Coming I don’t think I’ve announced it publicly yet, but the final title of the new book from Amber and me (coming in February, 2011) is: The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts and Social Media Many, many thanks to everyone who voted on possible titles, and provided suggestions.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Ask these questions and then answer them. New Edition of the Ranking Factors for 2011 is Now Live !:

Marketing 264

Marketing SEO Case Study Small Business 264

Rebekah Radice

APRIL 11, 2016

If you’ve wondered which social media site is right for your business , it’s no surprise. So, what social media platform matters most to your business? That depends on your answers to a few questions. What’s their social media engagement and conversational style? Not convinced?

Sites 114

Sites Social Media How To LinkedIn 114

Convince & Convert

APRIL 12, 2012

This is Episode 11 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Vanessa Sain-Dieguez who is the Social Media Director at Hilton Worldwide. It’s been kind of a crazy day in social media, right? It feels like social media from two years ago.

Hotels 118

Hotels Instagram Authentication Social Media 118

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. The article has examples of how social media worked too. In it, he offers some thought-provoking insights into what must be understood before going into social media marketing.

Marketing 265

Marketing SEO Journal Engineering 265

Adam Sherk

MARCH 30, 2011

Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement. And they’ve made good strides in utilizing social media monitoring and measurement to better understand user behavior and quantify the success of their efforts.

Publishing 131

Publishing Social Media Aggregator ROI 131

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. stage, many new questions arise.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

FEBRUARY 7, 2012

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics 190

Statistics Research Social Media B2B 190