Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. He is also the co-author of How to Make Money with Social Media. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry.
Infographic: Social Media ROI
SEPTEMBER 22, 2011
Found this one on social media ROI, a contentious issue for many budget holders. If social media is still fairly new for you, my social media strategy … Read more. Measurement ROI Social Media social media ROI social media strategyIt appears I’m in a caring sharing mood at the moment. And it’s all about infographics. The ‘Proven Platforms and Emerging Trends’ is interesting. What do you think?
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? Can social media ROI really be measured?
Owned vs. Earned Media: Measuring the ROI
SEPTEMBER 28, 2011
Measuring the return-on-investment for paid, earned, and owned media is not an easy task. When I started my career, we measured media impressions and advertising equivalency. We know, intuitively, that paid, earned, and owned media increase brand awareness, unaided recall, and loyalty. But we can discuss earned and owned media, the ROI, and how to measure.
Measuring Social Media ROI | Small Business Mavericks
Small Business Mavericks
APRIL 16, 2011
» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand. I highly recommend you read this article. Improve SEO – A lot of people are using social media to improve their SEO , but I think a lot of them are getting it wrong.
5 things to measure in social media ROI
NOVEMBER 1, 2011
We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing. Social Media Metrics and ROI for You.
The ROI of Respect, Listening and Hugs
SEPTEMBER 5, 2011
While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic. Here are three metrics which no social analytics tool will consider when calculating ROI, but which I suggest are pretty damn important.
How to Measure Your Social Media ROI [Infographic]
SEPTEMBER 19, 2011
With increasing competition in social media, almost everyone wants to grab a share of the “social pie. An important part of social media is about building valuable and sustainable relations. The evolved approach on social media is more towards networking and building partnerships. Tweet. Infographic by MDGadvertising.
48 Ways to Measure Social Media Success
DECEMBER 20, 2011
Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. There are numerous in-process measures that may be impossible to tie directly to ROI, but are nonetheless critical in producing that final “R” value. Social media/network-referred traffic. from HootSuite or other social media monitoring tool).
The Nifty 50 Top Women of Twitter for 2011
MAY 3, 2011
Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. What is it? aaker.
ROI and the Impact of Social CRM [NEW WHITE PAPER]
AUGUST 22, 2011
Introducing ROI and the Impact of Social CRM: 12 Forward-Looking Use Cases for Associations. This paper is the second in our Social CRM series. The first paper in the series, Social CRM for Associations , has had close to 2000 downloads to date)! This is a MUST READ if you’re interested in getting real results out of your social media work. Featured
6 Reasons Social Media Sucks, But You Need to Use It Anyway
JUNE 20, 2011
Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? It can be.
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers. You’ll be celebrating your social media goal conversions too! Analyze just the social media referral traffic for your website in a customized segment which will help you know the effectiveness of your social media strategy.
Not Tracking Social Media ROI is Your Fault
Convince & Convert
JULY 29, 2012
Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare). Is social media ROI attainable?
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. And again.
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
The “ROI of social media (or lack thereof) is a hot, and still hotly contested, topic. summarized arguments from both sides a few months ago in The Social Media ROI Debate. Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Got more?
Make Your CFO a Social Media Fan
Buzz Marketing for Technology
NOVEMBER 9, 2011
Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Social media definitely pays off, but you’ve got to focus on the approach not the tools. Improved Customer Support. Users.
Olivier Blanchard owes me a highlighter, Social Media ROI Review
Josh S Peters
JUNE 15, 2011
With his book, Social Media ROI (aff), Olivier Blanchard makes the case for social media a sa company wide initiative and then follows up that case with examples, case studies, frameworks, and measurement tips. It really is one of the best books on social media I’ve read and by a very slim margin (aff) it’s the best one I’ve read this year.
Social Media Metrics: Jim Sterne on why, what and how to measure
JULY 3, 2011
In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. Blog Connected marketing Social CRM Social media marketing Jim Sterne social media metrics social media ROI web analyticsAnd he’s right where he writes that the Internet is the first many-to-many communication channel.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority.
5 Educational and Inspiring Social Media Diagrams
FEBRUARY 22, 2011
Tweet At HubSpot , they have collected 22 educational social media diagrams – and I think some of them are very useful, when wanting to gain an easy insight into social media. The blog post ends with diagrams establishing how social media is changing business and what you can actually obtain from social media.
Five way to improve your social media measurement
NOVEMBER 21, 2011
We’re past the point where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities. measurement social mediaTweet. Focus on outcomes over outputs.
The ROI of Your MOM
Direct Marketing Observations
AUGUST 26, 2011
Flowtown – Social Media Marketing Application. social media measurement roi social media
Six Reasons Social Media Doesn’t Work
OCTOBER 25, 2011
In 2011 there is always one person who says their customer doesn’t use the web. Add social media to it and it’s only for the kids. This is probably the hardest one to explain because there are many “experts” claiming the ROI is return-on-influence or engagement. Small Business Social Media social media cons social media control social media fad
Calculate Your Blogging ROI in 9 Steps
Convince & Convert
JULY 26, 2011
Calculating Blogging ROI. ROI stands for “return on investment and not “return on influence or “return on ignominy or “rabbit on interstate. The formula for calculating ROI is always essentially the same (with a couple of variations for finance geeks). 4,392 divided by $2,448 = 179%) The monthly ROI of this blogging program is 179%.
9 social media trends to keep your eye on in 2012
DECEMBER 22, 2011
2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. What should businesses plan for in 2012 and what should they be looking for? I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. ROI social media Trends
Top 5 Signs Your Business Should Not Be Using Social Media
DECEMBER 15, 2011
Beware the hidden dangers of social media. Social media is all the rage. If you own a business, work for or with businesses, I’m sure you’ve heard from nearly everyone you know that you must be using social media. poorly constructed and executed social plan often leads to results more problematic than had the business done nothing at all.
Social Media Data: Time to Embrace it
Buzz Marketing for Technology
OCTOBER 26, 2011
There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” It is as if marketers are chasing down a unicorn that exists only in their imaginations. 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing that social media will pay off for them … eventually.
The Hard Questions of Social Media
NOVEMBER 10, 2011
While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” ” And much of this questioning is driving the conversation for ROI. Why Social Media? Who is our online and social audience?
Customer-Centric Social Media: What is Your Unique Social Proposition?
MAY 29, 2011
Since the upswing of social media we even got a lot more of them and ‘experts’ started giving new meanings to existing acronyms. This way, e.g. ROI became Return On Involvement and even Return On Ignorance, just to name one acronym. Blog Connected marketing Social media marketing customer-centric ROI social media Unique Selling Point Unique Selling Proposition unique social proposition USPThere is no shortage of acronyms in the marketing jargon. It’s really confusing and [.].
ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment
OCTOBER 11, 2011
Our (SocialFish) definition of Social CRM is “ the discipline of applying social media to membership management “, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. In ALL cases, you should be building your community on social media sites before you even think about ROI.
YES YOU CAN Measure Social Media
OCTOBER 21, 2011
And because of my strategic side, I’ve been doing a lot of work over the last year on social media analytics and ROI models. Social media is unlike any other medium we’ve seen before, and so we’ve got to measure it differently. This presentation gives you an overview (a roadmap) of how to develop you’re own Metrics and ROI.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics.
The Perception of Social Media Marketing: it’s a Free Lunch
MAY 27, 2011
Recently, Belgium-based Leads United (part of Lewis PR), released the results of a social media marketing survey among communication and marketing “professionals. The fourth edition of the survey indicated that the use of social media and networking tools is relatively well established, but that is about all, really. When looking at social media marketing, there still is a huge lack of a social media strategy, let alone some sort of plan. Furthermore, 73% of the questioned companies don’t have a social media policy.
Social Media Strategies: Is Social Media Adoption The New Quality Standard Of Successful Company?
Social Media Citizens
FEBRUARY 13, 2011
Social media is maturing. As many companies have successfully integrated social media in their communication/business strategies and as many more are planning to do so in very near future, it is no longer perceived as the risky investment but more as a necessity in order to keep a competitive edge in the market and maintain the dialogue with consumers. What do you think?
12 things I thought I knew About Social Media in 2011
Direct Marketing Observations
DECEMBER 19, 2011
As 2011 winds down, it’s time for me to reflect on the state of my social media world in 2011. Things that I thought I knew about social media in 2011: 1) That I knew what I was talking about. Just because I might know more about social media than the average person, it didn’t preclude most corporate heads to assume that they knew just as much about socia l, if not more, than I did. Can you say bite your tongue? 2) That the whole ROI thing would have sorted itself out by now. Where is the disconnect? years?
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. Adam T.
The Fantabulous Lists of Social Media Case Studies
Social Media Citizens
FEBRUARY 7, 2011
I’ve been browsing through the lists of top social media case studies and I thought I am going to share some of the top sites with you: Casestudiesonline.com by Tod Maffin. List of Social Media Marketing Examples by ( [link] ). Social media case studies by ([link] ). Social Brand Index by ( [link] ). WOMMA’s Case Study Library by ( [link] ).
Social media for start-ups: Connect, converse and grow!
FEBRUARY 8, 2011
Social media is no more the next thing. There is a brand karma associated with social media, when it comes to start-ups who grow to become smart-ups. Why do start-ups adhere to social media so vigorously? So what is it that drives the start-ups to channelize ideas through social media? What after planning a social media plan?
Enterprises Struggle To Measure Social Media ROI
JUNE 5, 2011
Our recent study of the top companies across several categories revealed that on average just over 80% are using some form of social media. So, although we like to feel that social media marketing is maturing, it seems there are far too many companies that are still throwing ideas and money against the wall and not even checking to see if it sticks! Follow me on Twitter.