Jeff Esposito

JANUARY 2, 2012

You might ask yourself why anyone would devote their time to finishing a book and start a new one every two weeks and it is a perfectly good question. Below is my list of fiction, non-fiction and business books that I read in 2011 along with reviews that I did on many of them. 2011 Reading List. Business Books.

Review 43

Review Case Study ROI Course 43

The Social Media Incubator

APRIL 28, 2011

scan or click the QR code to see the packages we offer Top Tips for Putting LinkedIn to Work by admin on April 28, 2011 We were honored to present yesterday to the Greater Wayzata Area Chamber of Commerce audience about Social Media for business. Copyright © 2009-2011. Public Relations and Small Business Mavericks C.E.L.

LinkedIn 111

LinkedIn Social Media Tips Foursquare 111

Waxing UnLyrical

AUGUST 27, 2010

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# To use the old saying – the ROI on these sorts of ROI efforts is not good. In fact, I would guess far less than half will.

ROI 169

ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

NOVEMBER 3, 2010

A couple of months ago, Olivier was quoted in SmartBrief on ROI as saying: “There are dozens upon dozens of ways to ensure that your program can be shown to contribute to either reducing costs or generating revenue. We have smart dogs , with Chico being his Chief Content Strategist and Suzy Q. being my Chief Operating Officer and 2.

Postrank 255

Postrank ROI Tourism Blogroll 255

The Social Media Incubator

OCTOBER 20, 2011

Social Media Revolution 2011 is a three-minute video with the latest facts on how social media affects our communication, business, and the way we live our lives overall. The question is how well we DO it.” – Erik Qualman. We don’t have a choice in whether we DO social media. Qualman hits on the purpose of social media.

YouTube 106

YouTube Social Media Statistics ROI 106

Ari Herzog

FEBRUARY 23, 2014

Any questions? Related Stories Why (and How) I Forced 912 People to Unfollow Me on Twitter 20 of the World’s Most Clever Twitter Bios in 2011 and How Clever They Remain Today The ROI of Social Media. Follow my blog to read my insights on digital media. If inspired, add a comment below… Thanks for reading.

Social Media 139

Social Media Tumblr Flickr ROI 139

Direct Marketing Observations

JANUARY 21, 2011

Two questions come to mind however. Why in 2011 have some waited this long to do anything with social media? Or gasp, you can’t measure it and there’s no ROI! Funny thing though, it really doesn’t matter what your background is in 2011. What is the reality? There is not much of a difference between you and them.

Social Media 166

Social Media Social Networking Class Case Study 166

Waxing UnLyrical

DECEMBER 23, 2010

Seeing as how it’s coming close to the end of the year and everyone’s in a prediction kinda mood, Jen thought it would be cool to chat about what might be coming our way in terms of PR measurement in 2011. In other words, paywalls , how pitching will be affected if these take off, and prognoses for 2011. Liked what you saw?

Postrank 151

Postrank Class Tourism WordPress 151

Waxing UnLyrical

OCTOBER 22, 2010

After the chat, I asked Priya some more questions. Did the question of “ROI&# ever come up when you were discussing the strategy with the client? ROI is the #1 question and CRT/tanaka was very particular about setting the right expectations from social media [during this ] year-1 engagement. [We

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

OCTOBER 18, 2011

In the first half of 2011, Facebook’s revenue hit US$1.6 ” Like everywhere else, the immediate and measurable response of digital, and its presumed clearly visible ROI, is getting people slightly too excited. Almost immediately, questions and complaints about the project started flooding in. Of course, none of this is new.

Hotels 151

Hotels Guidelines Project Groups 151

Proactive Report

FEBRUARY 26, 2011

Read More>> Social Media ROI. Social media ROI has been a hot topic of late and will be a primary focus of many marketers in 2011. PR is another component of social media that ties into the long-term health of your brand but may not have a direct impact on ROI calculations.

Social Media 69

Social Media News Strategy ROI 69

Convince & Convert

JULY 7, 2011

average, based on Comscore’s findings to that effect in May, 2011). was reported by major email provider Epsilon in the first quarter of 2011 as the industry average. In fairness, the PR firm was very good about getting back to me with answers to some follow up questions I had). Let’s assume that 23.3% And what now?

Press Release 150

Press Release comScore Cost ROI 150

Writtent Blog

MAY 20, 2014

Investing in one big piece of content could easily drive more ROI than 50 small pieces — the kind that tend to go unnoticed. Considering the huge ROI there is to be had with content marketing, more and more entrepreneurs & CEOs are taking the plunge to invest in a director of content for their marketing campaign.

Trends 95

Trends Content Marketing Curation 95

Proactive Report

JULY 3, 2011

Journalists have Twitter feeds and Facebook pages where they ask questions openly and directly. Source: Facebook, April 2011). Source: AdAge/ Ipsos, February 2011). Over 50 million users ‘Like’ brands every day (Source: BrandRepublic, May 2011). Source : Hubspot Facebook Marketing Update Spring 2011).

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Kikolani

OCTOBER 10, 2011

This month’s featured piece just went live today and is part of the 2011 Bad-Ass SEO Blogging Contest. Leave me a comment with any questions or thoughts – I’ll be happy to help! Writing Around the Web – Social Media ROI, Google+, and Local Search. These are my favorite WordPress comment plugins.

Analytics 113

Analytics SEO Social Media Google 113

Convince & Convert

JULY 24, 2011

This Summit’s focus is to empower you to implement successful Facebook marketing tactics , track and measure your Facebook ROI , and see how successful Facebook campaigns were executed. Produced by Social Media Examiner, this is the biggest and best Facebook education event ever. I’ll see you there.

Facebook 110

Facebook Case Study Microsoft URL 110

Kikolani

APRIL 27, 2012

My Blog Made Over 2 Million Dollars in Sales: How’s that for ROI – Some people say blogs don’t have a strong ROI. Here’s Why – While the research says business blogging is on the decline in 2011, I believe there are still many powerful ways that businesses can leverage a business blog! Those people are clueless.

Mashup 113

Mashup Resources Klout Remix 113

Waxing UnLyrical

DECEMBER 16, 2010

The question is not ‘are we walking the walk?’ That seems to me to be one of the key questions any organization needs to be able to answer – and answer convincingly – before they embark on social. Is there any ROI? Which brings me back to the original question: how are we walking the social talk?

Social Media 224

Social Media Class Creative Commons Flickr 224

Proactive Report

APRIL 12, 2018

Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more we can track. 7 percent – other.

News 40

News Press Release URL Analytics 40

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. Marketing Charts ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

SEPTEMBER 12, 2011

Still, questions remain: how do I use social media most effectively across the enterprise? And of course, there’s the ongoing social media ROI debate : how do I measure this? And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? What to do?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Hootsuite

MAY 13, 2020

Lorenz traces its social media etymology way back to 2011 on YouTube. Companies can face backlash for partnering with people who have problematic values, and questionable influencer decisions can jeopardize brand reputations. Internet culture journalist Taylor Lorenz reported on a distancing from the label last year. Or re-emerging.

Influencer 145

Influencer Trends Marketing Guidelines 145

Webbiquity SMM

JANUARY 3, 2012

Buyers are better informed (and expect sales reps to be better informed about their industry and likely challenges as well), and often need only a few key questions answered (most critically, price) by the time they contact a sales person. The Top-10 B2B Marketing Trends for 2011 by Everything Technology Marketing. ”

B2B 190

B2B Strategy Marketing Buy 190

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. So this raises an interesting question (at least to me): I agree with you about flexibility allowing for more creativity, and thats one of the reasons I like being my own boss so much. and clean it out.

Class 226

Class Blogosphere Blogger Creative Commons 226

The Way of the Web

JANUARY 14, 2011

More and more companies are realising how useful content and social media marketing can be, and how much ROI it can produce, so you’re going to see more and more content fighting for attention. So why not spend the weekend getting started on your 2011 digital content and marketing.

WordPress 31

WordPress Data Content MySpace 31

Waxing UnLyrical

DECEMBER 6, 2010

Ask yourself these questions: Are you commenting on other people’s blogs? I was struck by the directness of Robin’s question and have been thinking about it ever since. ROI rears its head. Dan, I think the why is a good question. The question is not "are we walking the walk?" It’s about how you’re using them.

Class 211

Class Comments Eventful Conversation 211

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Ask these questions and then answer them. New Edition of the Ranking Factors for 2011 is Now Live !:

Marketing 264

Marketing SEO Case Study Small Business 264

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Questions marketers get asked often include: So do you just scroll around Facebook all day?

Questions 141

Questions Social Media HootSuite Marketing 141

Convince & Convert

MAY 25, 2010

Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Vegas, baby! Vegas, baby! Vegas, baby!

Marketing 123

Marketing Social CRM Conference Social Media 123

ProBlogger

JANUARY 19, 2012

PETCO is generating all of this engagement by asking their audience specific questions about their pets, their pets’ diets and other concerns pet owners might have. For example, ROI calculators and keyword research tools are popular apps that solve meaningful problems. answer product-related questions. make special offers.

Social Media 42

Social Media Hubspot Advertising Applications 42

Convince & Convert

AUGUST 24, 2010

The Revolution is Coming I don’t think I’ve announced it publicly yet, but the final title of the new book from Amber and me (coming in February, 2011) is: The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts and Social Media Many, many thanks to everyone who voted on possible titles, and provided suggestions.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Buffer Social

AUGUST 7, 2018

Earlier this month, we approached their team with one (not-so-simple) question: How are Facebook Business Pages performing in 2018? Consider the return on investment (ROI) of each Facebook post. One thing that doesn’t get talked about enough when it comes to your Facebook marketing strategy is the ROI of each Facebook post.

Research 111

Research Brands Facebook ROI 111

Convince & Convert

APRIL 12, 2012

You look at Google’s zero moment of truth research, which shows that in one year, from 2010 to 2011, the number of pieces of information that consumers consume before making an e-commerce purchase went from 5 to 10. We just helping them because we see they’ve asked a question. Doubled in a year. Tell us how it works.

Hotels 118

Hotels Instagram Authentication Social Media 118

Webbiquity SMM

FEBRUARY 7, 2012

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. Infographic: Social Media ROI Statistics by Digital Buzz. 2011 Insane Mobile Marketing Facts & Trends by Bit Rebels.

Statistics 190

Statistics Research Social Media B2B 190

Techipedia: Tamar Weinberg

JANUARY 5, 2010

10 Questions to Evaluate a Social Media “Expert&# (Conversation Marketing): Well, how did you fare in this quiz? Social Media: Measurement and ROI Measurement Strategies for 5 Social Media Goals (PR Communications): John Cass talks about the various goals you might get through social media and the various ways to measure these goals.

Marketing 265

Marketing SEO Journal Engineering 265

Keyhole.co

APRIL 20, 2023

The term newsjacking was first used by David Meerman Scott in 2011. You can assess your output by looking at your numbers, audience engagements, website traffic, ROI, and public perception. From your probable question earlier: what is newsjacking? Your question will be turned into: What is successful newsjacking?

Aggregator 52

Aggregator News Trends Reputation 52

Adam Sherk

MARCH 30, 2011

This week I’ll be part of a panel discussion at Socialize that will address just that question: Social Media: Harvesting Intent for Better ROI. All of which leads to opportunities for better monetization and improving ROI. Fewer PR Organizations Plan to Increase Focus on SEO and Social Media in 2011.

Publishing 131

Publishing Social Media Aggregator ROI 131