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Social Media and Travel

Social Media Marketing

million iPads in the fourth quarter of 2011 alone. It means that more of us are doing things on the web (or mobile web, as the case may be) while we're on the go, and there are certain things those of us in the digital world look for when we travel - at least with regard to infrastructure. Thanks, Delta! Charging stations Dallas DFW 2.7

Travel 165
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

Twitter 279
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Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy. An impressive increase from 35% in 2011 and 44% in 2012. 13% are 18 to 24. are 25 to 34.

Mobile 231
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Infographic: Native advertising effectiveness

Sherrilynne Starkie

The goal of the study was to measure visual attention and brand lift for native ads from top brands, including National Geographic, Southern Comfort, and a premium travel brand in comparison to traditional display ads. Top Twitter trends for 2011. Infographic by Sharethrough. Related posts: Instagram or Vine? Related articles.

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What is Good Engagement Rate?

Oktopost

Want to hear more from renowned B2B marketing leaders? Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with data. Matt Bailey is a 15-year internet marketing veteran, author and entrepreneur.

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Study shows social media drives sales

Sherrilynne Starkie

It’s proof that smart social media marketing can deliver a significant, lasting and measurable increase in customer engagement and transactions. By analysing their unique collector data, researchers were able to show that these participants increased their purchases from program partners by 15-30 per cent over non-participants.

Study 377
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6 Tips to Make Your Email Marketing More Effective

yMarketingMatters

Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 216