Sherrilynne Starkie

OCTOBER 15, 2018

this is the integraged digital media framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. LinkedIn is introducing more social features and is becoming more content friendly. Canadian Media Consumption Trends. per cent since 2011.

Marketing 199

Marketing Syndication Adwords Social Media 199

Likeable

APRIL 5, 2021

We had an assignment for Verizon FiOS, then a new cable TV alternative, to find influencers (yes, in 2007!) We quickly refocused on social media as word of mouth. (It We were doing social media strategy, content, and advertising for dozens of household brands, but our company name was still theKbuzz.

Social Media 68

Social Media Hosting Eventful Class 68

Akamai Marketing

MARCH 31, 2011

The quicker the response, the happier the complainer and the more impressed the social media listeners are. Give them a private way to stay in touch (so they can voice their concerns to their new friend on the inside as opposed to using social media). What’s your social currency? But not really.

Social Media 188

Social Media Klout Policies Forums 188

Ignite Social Media

JULY 31, 2017

The focus of our webinar was around the changes we have witnessed in the social space over the past decade, the current trends, and our predictions for the years to come in social media. The Past 10 Years in Social Media. The Current State of Social Media. In 2015/2016, organic reach was down to 2.6%

Social Media 84

Social Media Trends Community building Hosting 84

Adam Sherk

MARCH 24, 2011

Social media news releases have lots of advantages, and what’s not to like? While multimedia content can be added to any press release, SMNRs are much more likely to incorporate images and video. That all sounds great, but do social media news releases actually generate more media coverage?

Press Release 191

Press Release News Social Media Research 191

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Southwest tries to share “real” content on topics customers are thinking about relative to flying. -

Airlines 232

Airlines Social Media Collaboration Travel 232

Adam Sherk

DECEMBER 17, 2013

SEO Guidelines for Sponsored Content and Partner Links. The Best Free (or Cheap) Tools for Blogger and Influencer Outreach. A Simple Workflow for Keyword Research for Content Planning. Related posts: My Top Posts of 2011 on SEO, PR and Social Media for Publishers. SEO Tips for Infinite Scrolling.

SEO 129

SEO Publishing Social Media Sports 129

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

MARCH 12, 2012

How can PR pros optimize their use of social media tools? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year. ” Top 5 Innovative Ways PR Pros Are Using Social Media by Mashable. What are the (current) best practices for pitching bloggers?

Vocus 188

Vocus Press Release Tips Blogger 188

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. In a sense, if you are new , you are a little late.

Social Media 166

Social Media Social Networking Class Case Study 166

Akamai Marketing

MARCH 24, 2011

THEN, I’m going to tell you why its relevant to social media. How does Kaizen relate to social media? have when beginning a social media program. If we’re honest with ourselves, the only reason businesses today don’t employ social media already is because they are afraid.

Social Media 149

Social Media Klout Policies Small Business 149

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. A free tool for finding the relative influence of any Twitter user.

Tools 206

Tools Social Media Lithium Sysomos 206

Akamai Marketing

FEBRUARY 3, 2011

The White Rabbit was talking to her, but much of it was non-nonsensical, Alice was intrigued, so she began to follow the talking White Rabbit, until she found herself falling into an endless, cavernous rabbit hole, when she finally stopped falling, she found herself in another world.Wonderland, also known as Social Media.

Social Media 138

Social Media Klout Policies Consultant 138

yMarketingMatters

APRIL 15, 2013

An impressive increase from 35% in 2011 and 44% in 2012. Currently, 31% of Americans own a tablet compared to 11% in 2011 and 22% in 2012. Time spent on mobile social media increased by a huge 387% from 2011 to 2012. If you offer a service, your content must be clear and attractive for mobile readers.

Mobile 231

Mobile Smart Phone Marketing Adwords 231

yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan.

Trends 279

Trends Marketing Mobile Wireless 279

Buffer Social

JUNE 30, 2017

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well. Let’s dive in!

Social Media 111

Social Media MySpace Hashtag News 111

Likeable

JUNE 18, 2020

In today’s world, social media plays many roles—it’s a source of news, a tool for learning, a space to share stories, and a vehicle for connecting and organizing with other people. In several months, her social media community raised a quarter of a million dollars—and The Loveland Foundation was born. Angela Benton.

Social Media 92

Social Media Instagram Education Communities 92

Kikolani

NOVEMBER 7, 2011

Because I decided the night before, until 2:30am in the morning, was a great time to update my blog with new pages for my favorite subjects ( blogging , business , SEO , and social media ) and my new services. If you are trying to get brand advertising/sponsors, remember that brands like people with influence on multiple platforms.

Hotels 153

Hotels iPad eBook Screencast 153

Mindjumpers

MARCH 23, 2012

Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign. And, right now, Google+ is one of the dominating social networking sites. Since mid-2011, plenty of entrepreneurs have been creating their own network of contacts and promoting their firm.

SEO 258

SEO Google Strategy Adwords 258

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Think about the content that works best on TikTok, then consider whether it’s something you and your team can deliver. Does TikTok and the opportunities it provides align with my social media goals? Definitely. But that’s not all.

Questions 104

Questions Banking Insurance HootSuite 104

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. avid food TV viewers.

Travel 75

Travel Hosting Social Media Influencer 75

ProBlogger

OCTOBER 24, 2017

Here on ProBlogger, we have a lot of tips on influencer outreach – how to reach out to influencers and pitch to them. Here are just a few of the resources we have available: How to Approach Influencers in Your Niche (podcast episode). How to Grow Your Blog by Interviewing Influencers. Here are nine of them. #1:

Influencer 48

Influencer Reputation eBook SEO 48

Convince & Convert

JUNE 15, 2012

In fact, there have been several changes in just the last few months designed to frustrate low quality content providers and other spammers. According to SEOMoz 2011 Ranking Factor survey the top two factors influencing rank are link related. And how can you position your content to ensure it is valued in this way?

Google 126

Google Content Construction Social Graph 126

Akamai Marketing

FEBRUARY 8, 2011

As a blogger, there are numerous tools at your disposal to track how your content is doing. Because if you are creating content, you are likely distributing and promoting that content in variety of ways, including social media. Wish that originating account could be removed from influencers.

Postrank 134

Postrank Analytics Tools Klout 134

Hootsuite

FEBRUARY 13, 2023

Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. ” Social media users use this hashtag on posts that “throwback” to an older version of themselves. The history of this social media trend actually goes back pretty far.

Brands 145

Brands HootSuite Hashtag Instagram 145

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter.

Lurker 203

Lurker Klout Policies Consultant 203

Social Media Strategies Summit

NOVEMBER 27, 2018

When her show ended in 2011, it was obvious she wasn’t going anywhere. Fast-forward to today, she’s now known as “The Queen of all Media”, with OWN extending beyond television to multiple digital channels. Video content was also repurposed and monetized on social. They are comfortable with branded content.

Communities 100

Communities Platform Video Fashion 100

Buffer Social

OCTOBER 31, 2022

A vertical network — or vertical social network — is characterized by an audience interested in content created to address a specific topic, interest, or industry. Here are some tips to understand how to approach vertical social networks: 1. What are some examples of vertical social networks?

Social Networking 83

Social Networking Film GPS Communities 83

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

Review 142

Review Company Klout Policies 142

Akamai Marketing

FEBRUARY 22, 2011

This is a discussion in social media circles today, and everyone has their opinion. What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Tools 163

Tools Klout Policies HootSuite 163

Small Business Mavericks

MARCH 30, 2011

People are buying on their phones, reading blogs on their phones, and updating their social media on their phones. Facebook and Twitter – If you thought social media was a trend that would go away, you’d better face it. Longer Content – It seems that the search engines are favoring longer content.

Trends 156

Trends Case Study Press Release Marketing 156

Convince & Convert

APRIL 5, 2013

Callan Green , Senior Social Media Specialist at Sony , joins the Social Pros Podcast this week to discuss the layout of Sony’s social media team, how to find success on Pinterest, and playing to strengths on different platforms. Driving Influence for a Visual Brand. Callan Green, Sony @callanpaola.

NGO 155

NGO How To Team Social Media 155

Proactive Report

DECEMBER 24, 2010

Here’s some of the research that shows that integrating email with social sharing drives results: Emails that provide users with sharing options on social media sites actually drive a significant increase in click-through rates – 30% higher than without social sharing options ( Source: GetResponse.

Trends 85

Trends Engagement Press Release Social Graph 85

Pixlee

OCTOBER 27, 2016

User generated content has transformative results. In fact, 86 percent of businesses have integrated use-generated content into their marketing platforms. Why is user-generated content effective? What is user-generated content? Explore: User-Generated Content Definition. Social Media.

UGC 40

UGC Content Statistics Hotels 40

Diva Marketing Blog

JANUARY 30, 2012

Corporate Personal Branding Defined : The convergence of corporate branding and employee personal branding, based on the alignment of common values, supported by content creation and social media, for mutual benefit. As part of a planned strategy each (enterprise and employee) lends their goodwill and influence to the other.

Social Media 77

Social Media Film Exercises Transportation 77

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. percent from 2012 and almost triple the amount spent in 2011.

Retail 217

Retail Discount Loyalty Data 217

Waxing UnLyrical

AUGUST 3, 2015

Eight Great Myths Of Social Media Measurement. Social Media Measurement: A Step-By-Step Approach. Why: “PR’s credibility and influence will only be widely accepted once we can prove its contribution to strategic business decision-making and organisational success,” writes Sarah Hall for CIPR.

Strategy 100

Strategy Metrics Consultant Education 100