How to Build the Perfect Facebook Fan Page, 2011 Edition
Techipedia: Tamar Weinberg
APRIL 12, 2011
The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities. If it’s a fan-gated “Reveal tab (where non-fans are shown different content than fans), is the offer sufficiently enticing to encourage visitors to Like your Page? Like this post?
The Nifty 50 Top Women of Twitter for 2011
MAY 3, 2011
Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers. Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. What is it?
The Corporate Social Media Summit 2011
APRIL 14, 2011
In June 2011, they will be holding The Corporate Social Media Summit in both New York and San Francisco. The State of Corporate Social Media 2011. To shortly get back to what the company works with, Useful Social Media also has a blog, writes white papers at the same time as they release podcasts and other content created by their conferences.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority. And I did.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. 2011 Predictions: Top 12 Reasons Businesses Will Fail at Social Media by FruitZoom. Are These Social Media Trends of 2011 Part of Your Strategy?
Study: The Global Social Media Check Up 2011
FEBRUARY 24, 2011
The study is the Global Social Media Check Up 2011, which is an annual study investigating big companies’ presence on social media platforms like Twitter, Facebook, YouTube, blogs etc. 67 % of the involved companies use the “@” function, and more than half of the companies involved – more precisely 57 % – use the “retweet” function to share content from their company profiles.
20 Social Media Trends for Business in 2011
JANUARY 27, 2011
Tweet 20 Social Media Business Trends in 2011. Trend #15: Rise of the content strategist. View more presentations from Dave Fleet. One of the great things about working in the digital space right now is observing the many changes constantly occurring. Some of these trends are existing and ongoing; others are new. Some are practical; others are theoretical. Trend #1: Integration.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. ” Nearly a quarter prefer video content to text. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter.
Whitepaper: B2B Blogging Trends in 2011
Social Marketing Forum
FEBRUARY 7, 2011
That’s one of the questions the folks from Aggregage posed to a number of B2B blogging thought leaders in a new whitepaper titled: B2B Blogging Trends in 2011. [.]. B2B marketing Blogging Brand marketing Content marketing PR Research Social media marketing B2B blogging content marketing corporate blogging corporate blogging tips tips & tricksB2B blogging can be tricky, but rewarding all the same. The hardest question may well be whether you even want to start one in the first place.
Understanding Viral Content Marketing [Infographic]
DECEMBER 7, 2011
This infographic brings out some interesting points about viral content like how is it beneficial to brands, if their content goes viral. Also, we will look at why and what kind of content goes viral. Why should you opt for viral content marketing? It is further explained that it is easier to gather more value with viral content because the cost remains the same.
The Top 3 ‘Big Ones’ in Social Media 2011
DECEMBER 29, 2011
Tweet Closing in on the end of 2011, I have listed the three big “events” that in my opinion have lead to important development within the field of social media. If you have been following f8 for the last few years, I think you will have to agree that the announcements of the 2011 conference were the biggest in years. 2011 was the year when Page took over as CEO at Google.
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. According to Tom Grant , Ph.D,
Four Content Ideas for Driving Inbound Leads
AUGUST 3, 2011
As some of you know, Marcus Sheridan , of The Sales Lion , did a fantastic job of giving an overview of inbound marketing and how to create content that drives leads. I’ll be honest. Four Content Ideas for Driving Inbound Leads. Following are four content ideas he had for driving inbound leads. He started off by saying your internal teams are the best content generators.
SXSW 2011: Strong on Networking; Less on Content
MARCH 17, 2011
Content varies in quality. I just arrived home from South by Southwest Interactive after six days down in Austin, Texas. Given that my voice has pretty much deserted me after numerous days trying to have conversations in overly noisy places, I thought I’d get some of my thoughts on the conference down on “paper for you. Networking Mecca. Look beyond the big parties.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
DECEMBER 27, 2011
You know the statistics : Facebook is the most popular method for sharing online content. How can I increase the probability that my fans will see my content updates? Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. 20 Tips to Get Your Content Seen on Facebook by HubSpot. Mark R.
Content Marketing: What Content People Share And Why They Do It
MAY 22, 2011
Why do people share content? However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. Content is an enormously broad concept that we use every day without really defining it. We talk about how it should be: how important relevant and share-worthy content, how crucial it is in lead nurturing, how it makes or breaks our email marketing programs and even how it has become a currency.
Three Ways to Create Content through Stories
OCTOBER 19, 2011
Three Ways to Create Content through Stories originally appeared on Spin Sucks on October 19, 2011. Communication Content content martin waxman PRSA soledad o'brien storytelling the mothOnce upon a time, storytelling was the way we passed information from generation to generation. But in our world of fast everything, we’re losing the art of spinning a good yarn.
2011 #Nifty50 Top Twitter Women
Blue Focus Marketing
MAY 8, 2011
Cheryl and I thought it would be a great idea to collaborate on this special social media project – and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. What is it?
Content Strategist vs. Content Analyst
NOVEMBER 29, 2011
It’s no secret we’re overwhelmed with content. But where is all the good content? And most importantly, how do you ensure you’re not consuming content that turns out to be a total waste of your time? We need to take the same approach in digesting content. Digesting content shouldn’t be about the next best thing or being first in the conversation limelight on Twitter.
2011 Spin Sucks #FollowFriday Recommendations
DECEMBER 30, 2011
Christina Pappas can be found on Twitter and blogging at The Content Cocktail. FollowFriday Social Media 2011 #followfriday Spin SucksWoo hoo! It’s the last #FollowFriday of the year. Last week I listed the January through June #FollowFriday friends. Today I’m listing the July through December recommendations. With that nonsense, here they are. Think. Davis.
Taking the French Out of Your Content
NOVEMBER 21, 2011
During this particular session, I put a slide up on the screen that had the following four content ideas (thanks to Marcus Sheridan for a couple of these ideas ): Questions people ask, challenges/issues, versus, or pricing. Our websites , our blogs, our content, and our social media is all about us. Earlier this month, I conducted a workshop for a small group of business leaders.
2011 #Nifty50 Top Twitter Men
Blue Focus Marketing
MAY 23, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Adam L. million tweets per day.
3 new social media resolutions for 2012 and a couple from 2011 that still need attention.
DECEMBER 29, 2011
That said, I am glad I wrote my resolutions for 2011 as it gave me focus. Here’s my 2011 scorecard: ? Fine This is the 2nd year that I’ve published my social media resolutions. Reading over last year’s resolutions I’m proud to say that I stay committed to each of them fairly well, though I some I outright failed at doing one of them. failed. Yahooo!! ? Social
How to Get the Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 7, 2011
The effort to find these posts, read them thoroughly, identify whether they meet certain criteria, and categorize them takes an incredibly huge toll on me, but at the end of the day, I’ve been proud to provide regular content to my readers. In 2011, this list is becoming more exclusive and only those who sign up will get this great content. spent much of 2010 providing regular newsworthy content to a social media agency, so I’ve been knee deep in identifying top digital trends and then some. Best Internet Marketing Posts of 2009. But that’s not all.
Eleven Digital Trends to Watch In 2011
JANUARY 13, 2011
Eleven Digital Trends to Watch in 2011. Digital Curation – The plethora of content will give rise to digital curators who can separate art from junk. Associations have TONS of content and member content. Thought Leadership – Companies recognize they must activate credible individual expert voices who can create content. Relationship-building, too. Check!
Five models of content curation
APRIL 14, 2011
I’d love you to tak a look at this post by Rohit Bhargava: Five Models of Content Curation. This is a pretty good deconstruction of how we actively curate content for you here on SocialFishing, and it’s a useful way to think about particular kinds of posts you could be posting on your association or nonprofit blog relative to your industry topics. We like them a lot.
11 B2B Marketing Predictions for 2011
Buzz Marketing for Technology
DECEMBER 8, 2010
Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. What you need to focus on is the content and optimizing the content to get comments and likes which will help you drive amount of people that Facebook will show your page to. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Enjoy!
B2B Blogging Trends 2011: Towards an Integrated Approach
MAY 24, 2011
Contributors, including some great content marketing experts such as Tom Pick , Ardath Albee and Ambal Balakrishnan , to name just a few, and more social media or PR oriented people like Maddie Grant , Jay Baer and Erik Qualman , were asked to share their views. You can read a summary of the trends and their thoughts and tips in the B2B Blogging Trends 2011 white paper. included).
Content Marketing: Should Content Be Created In-House or Outsourced?
AUGUST 11, 2011
Earlier this week, Sharon Flaherty wrote a post for Econsultancy, titled “Want quality content? bookmarked it, which usually means I disagree on several points so here are some reflections and tips on deciding whether your content (and what content exactly) should be created in-house or not. Content marketing content marketing content production heidi cohen in-house content Joe Pulizzi john bottom michele linn outsourcing scott frangos Sharon FlahertyProduce it in-house”. also added my thoughts [.].
The Content Convergence Dilemma: Where’s the Content Department?
OCTOBER 27, 2011
By now most companies have figured out that good content is critical in a digital presence. That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. What I’ve seen in the last month is that most companies still struggle internally with content ownership – who owns the generation?
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content. The 11 Twitter Tools and Apps I Use Every Day in 2011 by Business2Community. It has enabled revolutions in real life as well as in digital marketing.
4 Ways To Improve Your Social Media Content Strategy
SEPTEMBER 7, 2011
With a few degrees of variation, most people will suggest you look at around a 90/10 ratio of engagement to static content on social channels. Are you making the most of the static content you post on your channels? Here are four ways to begin to improve your social media content strategy. Are you optimizing your content based on previous results? Tweet. Set Goals.
How to get your content shared on Google+
NOVEMBER 17, 2011
Go give them some love by sharing their relevant content too. It’s still about the content. Add a +1 button to your web site to make it easy for people to share your content right to Google+. What you need to do is dig for people who are sharing a lot, get re-shared often and maintain a level of interest in what you want to talk about. Ripples. Who is re-sharing you?
Content & Conversations: The MBJ Rule
SEPTEMBER 30, 2011
It’s easy to make content (for 2-5% of most audiences). Don’t create content or take part in conversations if you can’t… 1. It’s even easier to take part in conversations – comment, like, RT, MT, and share. This applies to both brands and individuals. Wait – it applies to the individuals behind the brands as well. No examples necessary.
Content Marketing As A Process: Three Rules Before Starting
SEPTEMBER 10, 2011
Content marketing is defined as a marketing technique. Note that the definition of content marketing as a technique should not make you focus too much on the content itself. Blog Blogging Content marketing Conversion Opinion AIDAS content marketing conversion customer life cycle customer-centricity lead management metrics ROIHowever, it’s also a process that it is very connected – and thus should be aligned – with several marketing purposes and business processes. To succeed, [.].
The Five Business Books That Shaped 2011
DECEMBER 27, 2011
I'm also a bit of a business book geek, so in the spirit of the Holidays Season, year-end lists and "top 10 of 2011" linkbait posts, the world seems primed for. The 5 Business Books That Shaped 2011: Steve Jobs by Walter Isaacson ( Simon & Schuster - October 2011). " Poke The Box by Seth Godin ( The Domino Project - March 2011). Great By Choice by Jim Collins and Morten Hansen ( HarperBusiness - October 2011). The Lean Startup by Eric Reis ( Crown Business - September 2011). What are you business book picks for 2011? if that).
Social Media Content Calendar is Key for Consistent Posting
NOVEMBER 30, 2011
Facebook Marketing Social Media Marketing Tips Twitter content calendar template Facebook content Facebook insights social media social media content social media content calendar social media content plan social media content strategy Social Media Management Social Media Monitoring social media strategy Twitter contentThis is a guest post by Samia Zaky, who is in the social media daily trenches as a corporate Social Media Marketing Manager. We always.
A Content Strategy Fit for an Oscar
FEBRUARY 17, 2015
Whether you agree with the Academy’s nomination list or not, planning your content the way movie studios plan their film releases can help to inform your content strategy. Each type of movie content has its place in the overall scheme. Just as production companies need to produce different types of movies, your content strategy needs to include different types of content.
The Biggest Trend in 2011? Our Continued Laziness.
Direct Marketing Observations
JANUARY 3, 2011
We dig 3D, we like our content packaged. Why do you think YouTube is the #2 search engine in thw world? Did you know that it was? Some of you might not know but are you surprised by that statement? Did you know that as of March 2010, 24 hours of video is uploaded to YouTube every minute? Here’s some perspective for you. Why do you think that is? Here’s another story for you.
Curation a Key Theme in B2B Blogging Trends in 2011
FEBRUARY 7, 2011
The new white paper – B2B Blogging Trends in 2011 has been released. Several of the contributors pointed out that a big challenge in 2011 is rising above the noise. At the same time one of the primary challenges for blogging is the effort involved in creating quality content in an on-going basis. B2B Bloggers can rely on curation, aggregation and filtering as a technique to produce quality content in an on-going basis. That’s why Yann Ropars tells us that: 2011 is often cited as the year of ‘curation’. Certainly one of the big trends is curation.
Fetching Friday – Resources Mashup, 2011 Black Friday & Cyber Monday Deals
NOVEMBER 24, 2011
How To Make Your Content Interesting and Useful – How to make your content useful in a boring industry, creating content that brings people to your website, and more. – We all know that Google has over 200 signals it uses when ranking content, but you know what Google loves to rank well when its relevant? The Resources Mashup. Blogging / Writing. HDR Skies.
18 of the Best Content Marketing Strategy Guides of 2013
DECEMBER 11, 2013
Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides.
Four Ways to Charge for Content
MARCH 22, 2011
We all deserve to make money on our content and this should help us begin to find ways to charge.. I’ve always believed that service providers are more willing to pay other service providers than someone who makes widgets for a living. So if I read your content and you’re now going to charge me, I’m cool with that. Yes, your content needs to be remarkable.