Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. In layman terms, any form of marketing, social media or otherwise, is measured against the profit you generate and the overall cost of operating a business.

ROI 132

ROI Social Media Airlines Proposal 132

Sprout Social

APRIL 18, 2022

Vertical social networks are the next evolution in the never-ending quest for more curated online content experiences. Co-founded by Matthew Buchanan and Karl von Randow in 2011, the platform is home to both cinephiles and casual viewers who use it for recommendations from friends and Letterboxd influencers.

Social Media 102

Social Media Film Exercises Social Networking 102

yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. And surprisingly, so much marketing and branding today lacks personality! Trend #3 – Provide Valuable Content!

Trends 279

Trends Marketing Mobile Wireless 279

Talkwalker SM

SEPTEMBER 7, 2016

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. How do you regularly produce engaging content? Adidas is making the most of Instagram’s image-centric format by focusing on the people involved with its brand rather than its specific products.

Instagram 60

Instagram Brands Sports Travel 60

Kikolani

NOVEMBER 7, 2011

We all went to the Finding a Better Fit session where Stephanie and Leah were on the panel along with Andrea Metcalf , Kelly Olexa , and Carla Birnberg where they discussed turning their healthy lifestyle experiences into blogs and strong personal brands. Create products from content you already have. Tidbits from Finding a Better Fit.

Hotels 153

Hotels iPad eBook Screencast 153

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Think about the content that works best on TikTok, then consider whether it’s something you and your team can deliver. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos.

Questions 104

Questions Banking Insurance HootSuite 104

Social Media Strategies Summit

NOVEMBER 27, 2018

When her show ended in 2011, it was obvious she wasn’t going anywhere. To reach their goal, LeBas and his team realized Super Soul Sunday had to become a multiplatform brand. Video content was also repurposed and monetized on social. Lastly, they realized some people wanted to consume content on the go.

Communities 100

Communities Platform Video Fashion 100

Buffer Social

OCTOBER 31, 2022

A vertical network — or vertical social network — is characterized by an audience interested in content created to address a specific topic, interest, or industry. Pay attention to their language, overall tone, and what kind of content performs best. What are vertical networks?

Social Networking 83

Social Networking Film GPS Communities 83

Mindjumpers

MARCH 23, 2012

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Since mid-2011, plenty of entrepreneurs have been creating their own network of contacts and promoting their firm.

SEO 258

SEO Google Strategy Adwords 258

ProBlogger

OCTOBER 24, 2017

Here on ProBlogger, we have a lot of tips on influencer outreach – how to reach out to influencers and pitch to them. Here are just a few of the resources we have available: How to Approach Influencers in Your Niche (podcast episode). How to Grow Your Blog by Interviewing Influencers. Here are nine of them. #1:

Influencer 48

Influencer Reputation eBook SEO 48

Likeable

APRIL 5, 2021

We had an assignment for Verizon FiOS, then a new cable TV alternative, to find influencers (yes, in 2007!) We recruited house party hosts for Verizon using Facebook, but then we successfully pitched Verizon to launch their first business Facebook page, and then 1-800-Flowers.com, and then Neutrogena, and IMAX, and dozens of other brands.

Social Media 68

Social Media Hosting Eventful Class 68

Convince & Convert

JUNE 15, 2012

In fact, there have been several changes in just the last few months designed to frustrate low quality content providers and other spammers. According to SEOMoz 2011 Ranking Factor survey the top two factors influencing rank are link related. And how can you position your content to ensure it is valued in this way?

Google 125

Google Content Construction Social Graph 125

Adam Sherk

DECEMBER 17, 2013

SEO Guidelines for Sponsored Content and Partner Links. The Best Free (or Cheap) Tools for Blogger and Influencer Outreach. The Most Popular and Active News Brands on Instagram. A Simple Workflow for Keyword Research for Content Planning. A Simple Workflow for Keyword Research for Content Planning. Publishing'

SEO 129

SEO Publishing Social Media Sports 129

Pixlee

OCTOBER 27, 2016

You know your brand inside out. User generated content has transformative results. In fact, 86 percent of businesses have integrated use-generated content into their marketing platforms. Why is user-generated content effective? What is user-generated content? Explore: User-Generated Content Definition.

UGC 40

UGC Content Statistics Hotels 40

Buzz Marketing for Technology

OCTOBER 18, 2013

These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them.

Retail 217

Retail Discount Loyalty Data 217

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. This is all about content. 640 Million on Facebook. Million users on YouTube.

Lurker 203

Lurker Klout Policies Consultant 203

Pixlee

DECEMBER 13, 2016

The closer consumers become to brands through avenues like social media, the more they begin to long for—and eventually, expect—authentic, high quality experiences. Since 2009, $18B in market share has shifted away from the top 25 largest brands to smaller brands. In that same year, this brand innovation group also secured $4.4

Brands 41

Brands Authentication Fashion Curation 41

Ignite Social Media

JULY 31, 2017

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. Moving into 2009/2010 we started seeing that visual content was becoming a priority with new channels, Pinterest and Instagram, coming on the scene. of brand’s audience. In 2015/2016, organic reach was down to 2.6%

Social Media 84

Social Media Trends Community building Hosting 84

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand.

Review 142

Review Company Klout Policies 142

Convince & Convert

APRIL 5, 2013

. “Take the afternoon and make something really cool, you’ll have a good piece of content.” Driving Influence for a Visual Brand. Callan spends her time working on influencer relations and integrating social strategies with Sony’s traditional marketing. ” -@callanpaola ( tweet this ).

NGO 153

NGO How To Team Social Media 153

Bill Hartzer

JULY 15, 2010

As part of that, we are embracing brands that uphold these new ideals, brands that provide quality and value in their services and products, but are also environmentally friendly and socially responsible.&#. More than three-quarters of Americans shop at Walmart every year, so whether you’re a fan or not, the retailer has influence.

Buy 113

Buy Influencer Web 2.0 Survey 113

Akamai Marketing

FEBRUARY 8, 2011

As a blogger, there are numerous tools at your disposal to track how your content is doing. But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. Wish that originating account could be removed from influencers.

Postrank 134

Postrank Analytics Tools Klout 134

Mindjumpers

FEBRUARY 2, 2011

Here, Laurel is referring to how important it is to listen to what is being said about you and your company out there, because this can provide insight into which content that is meaningful and appropriate for your audience. Southwest tries to share “real” content on topics customers are thinking about relative to flying. -

Airlines 232

Airlines Social Media Collaboration Travel 232

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.

Social Media 188

Social Media Klout Policies Forums 188

ProBlogger

JANUARY 12, 2011

Welcome to the 2011 list of bloggers to watch. writes the content that his audience needs to hear, rather than wants to hear. Blog lessons aside, I believe that How to Get a Grip should be required reading for everyone wanting to focus on the important stuff in 2011. I believe that he will continue to impact people in 2011.

Blogger 55

Blogger Communities Blogosphere Skills 55

Webbiquity SMM

FEBRUARY 28, 2011

List of Corporate Social Strategists for 2011. It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. Anyway, on to the list!

List 155

List Twitter Brands Microsoft 155

Proactive Report

JULY 3, 2011

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The peer influence trend is dominated by Facebook. Source: Facebook, April 2011). Three quarters of Facebook users have ‘Liked’ a brand.

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Twist Image

DECEMBER 29, 2013

Back when I was giving some of the first full-day social media seminars to marketing professionals, his book, The New Influencers , was part of the recommended reading list. The New Influencers came out in 2007 and Gillen has been prolific since that one was published. content marketing. the new influencers. david usher.

B2B 73

B2B Influencer Social Media Blogger 73

Later

MAY 6, 2020

IGTV monetization seems to be right around the corner, but they aren’t the only platform hoping to lure content creators in. . In the following post, we look at how different social platforms are compensating creators and what this means for brands. . Let’s get started! Jane Manchun Wong (@wongmjane) February 7, 2020.

Instagram 64

Instagram YouTube Compete Platform 64

Twist Image

MARCH 29, 2011

The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. Beyond that, the ability to customize the content behind a dashboard that offers more optics into how your organization responds and tracks these pieces of content can be critical. Social 2011.

Radian6 102

Radian6 Findability RSS Sentiment 102

Webbiquity SMM

NOVEMBER 5, 2013

In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people.

Twitter 187

Twitter Airlines Syndication Blogger 187

Later

DECEMBER 11, 2019

With an ultra-smart algorithm and tons of creative brands competing for people’s attention, growing your Instagram engagement can sometimes feel like an uphill battle. Thinking it's time to add influencer marketing to your overall Instagram strategy? The Ultimate Guide to Instagram Influencer Marketing ? ??? ??? : @emmamoldt?? ????

Engagement 53

Engagement Instagram How To Hashtag 53

Later

MAY 27, 2020

IGTV monetization is finally here but they aren’t the only platform hoping to lure content creators in. . In the following post, we look at how different social platforms are compensating creators and what this means for brands. . According to the New York Times , Jenna Marbles was making more than six figures by late 2011.

Instagram 55

Instagram YouTube Compete Advertising 55

Pam Moore

JANUARY 25, 2016

Ever since the day we launched our first agency in early 2010, sold it in late 2011 and built the following agency, Marketing Nutz to where it is today, we have held on tight to our WHY of business and life. Understanding where you fit in the market and the unique value your brand offers. The importance of taking risks.

Social Networking 106

Social Networking ROI Analysis Brands 106

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? A free tool for finding the relative influence of any Twitter user. Create video emails? JustUnfollow. DialogFeed. ** 5 Stars. twebevent.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Akamai Marketing

APRIL 30, 2009

The NHL is already using this Twitter extension to connect its brand with fans. Will brands start holding Tweet-ups for their followers that are sponsored? You can’t sponsor Twitter – but you can sponsor Twitter-ups. When will tradeshows start hosting Tweet-ups around the country to build momentum for their events? I think so.

Eventful 116

Eventful Twitter Klout Policies 116