Keyhole.co

OCTOBER 4, 2023

Like many developing relationships, content creators and brands embark on a journey that begins when they “fit” each other. Influencer marketing has become a critical part of a successful marketing program. According to Influencer Marketing Hub , the influencer marketing industry is expected to jump 29% to an estimated $21.1

Content 59

Content How To Influencer Reputation 59

Dave Fleet

DECEMBER 26, 2010

Influence: The Psychology Of Persuasion , by Robert Cialdini. Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by Brian Solis — read my review here. Persuasion: The art of influencing people by James Borg — read my review here. Looking ahead to 2011.

How To 414

How To Review Upcoming Influencer 414

Kikolani

NOVEMBER 7, 2011

We all went to the Finding a Better Fit session where Stephanie and Leah were on the panel along with Andrea Metcalf , Kelly Olexa , and Carla Birnberg where they discussed turning their healthy lifestyle experiences into blogs and strong personal brands. Why I Am Attending Blog World Expo 2011 Plus a 20% Off Discount Code.

Hotels 153

Hotels iPad eBook Screencast 153

Webbiquity SMM

JANUARY 31, 2019

Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. The alignment between your social media campaign and your brand / company goals and stated values. Guest post by Kevin Conner.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Talkwalker SM

SEPTEMBER 7, 2016

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016.

Instagram 60

Instagram Brands Sports Travel 60

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. In layman terms, any form of marketing, social media or otherwise, is measured against the profit you generate and the overall cost of operating a business.

ROI 132

ROI Social Media Airlines Proposal 132

Sprout Social

APRIL 18, 2022

Co-founded by Matthew Buchanan and Karl von Randow in 2011, the platform is home to both cinephiles and casual viewers who use it for recommendations from friends and Letterboxd influencers. Since launching in 2011, Nextdoor has expanded its presence into more than 285,000 neighborhoods globally. That’s a recipe for burnout.

Social Media 100

Social Media Film Exercises Social Networking 100

Waxing UnLyrical

MARCH 26, 2012

The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. But here’s what we did know: based on a similar initiative in 2011, where OA asked people to upload photos to a photobook, OA secured 261 new members to its eCommunity.

Case Study 256

Case Study Blogger Study Campaign 256

Pixlee

DECEMBER 31, 2018

Odds are you’ve heard of every company on the list, but take time out of the conference to meet with these amazing brands! Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. Newell Brands. Levi, Strauss & Co.

Brands 40

Brands Retail Apparel Fashion 40

Dave Fleet

AUGUST 16, 2011

As I continue to work towards my challenge of reading 26 books in 2011 (an aside: I’m up to 18 right now – two ahead of schedule), I recently finished reading Michael Crichton’s book State Of Fear. You can do your best to influence it, but “my way or the highway&# is a myth. Twenty cover stories?

Conference 400

Conference Travel Hosting Influencer 400

ProBlogger

OCTOBER 24, 2017

Here on ProBlogger, we have a lot of tips on influencer outreach – how to reach out to influencers and pitch to them. Here are just a few of the resources we have available: How to Approach Influencers in Your Niche (podcast episode). How to Grow Your Blog by Interviewing Influencers. Here are nine of them. #1:

Influencer 48

Influencer Reputation eBook SEO 48

Idaconcpts

NOVEMBER 21, 2012

Did you know that the first brand on Twitter was a retailer? Jack Dorsey (@jack) May 28, 2011. Yes, the first Twitter brand account was created by one of Twitter’s founders back in May 2011. Forward to December 2012 and now there are now there are several thousands brands on Twitter joining @earnestswen.

Retail 134

Retail Affiliate marketing Compete Study 134

Direct Marketing Observations

JANUARY 26, 2011

The Edelman Trust Barometer version 2011 came out recently and buried in the presentation deck are 2 slides I want you to check out. The authority figure exudes a sense of influence and trust and the people that are like you, can be influenced, and your trust in them is diminishing. Here’s #1. Why is that? It surprised me.

Influencer 173

Influencer Research Social Media Company 173

Laurel Papworth

APRIL 28, 2011

Hands-on Computer based social media classes are being run again June 2011 in Sydney, Brisbane and Melbourne. How can Twitter be used to gain access to journalists, to build audiences and find people based on location, interests and influence? Another set of social media classes for Sydney, Melbourne and Brisbane at the end of June.

Course 58

Course Social Media Class Social Networking 58

Mindjumpers

MARCH 23, 2012

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Since mid-2011, plenty of entrepreneurs have been creating their own network of contacts and promoting their firm.

SEO 258

SEO Google Strategy Adwords 258

Bill Hartzer

JULY 15, 2010

As part of that, we are embracing brands that uphold these new ideals, brands that provide quality and value in their services and products, but are also environmentally friendly and socially responsible.&#. More than three-quarters of Americans shop at Walmart every year, so whether you’re a fan or not, the retailer has influence.

Buy 113

Buy Influencer Web 2.0 Survey 113

yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. And surprisingly, so much marketing and branding today lacks personality! Things moved at the speed of light, right?

Trends 279

Trends Marketing Mobile Wireless 279

Waxing UnLyrical

OCTOBER 17, 2011

We recognized the enormous opportunity that social channels can offer and felt that we could really extend the reach of our brand voice by speaking directly with our customers. We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. Do you have any favorite campaigns from 2011?

Banking 218

Banking Sentiment Campaign Team 218

Pixlee

DECEMBER 13, 2016

The closer consumers become to brands through avenues like social media, the more they begin to long for—and eventually, expect—authentic, high quality experiences. Since 2009, $18B in market share has shifted away from the top 25 largest brands to smaller brands. In that same year, this brand innovation group also secured $4.4

Brands 41

Brands Authentication Fashion Curation 41

Diva Marketing Blog

SEPTEMBER 21, 2011

As a small business owner you have one additional decision, when it comes to branding and creating awareness, that your friends working on the other side of the street don't have to consider. Or do you build the reputation based on your personal brand ? You can go personal branding route or not. Extra fun part. your choice. .

Small Business 101

Small Business Brands Reputation Compete 101

Small Business Mavericks

FEBRUARY 6, 2011

The data suggests that 19% of respondents rated promotional e-mails as influencing their visits to websites. Social media is being used not to drive traffic to a website, but to promote a brand and to collect e-mail data. At least, that’s according to data reported on WebProNews recently.

Social Media 187

Social Media Marketing Small Business Case Study 187

Likeable

APRIL 5, 2021

We had an assignment for Verizon FiOS, then a new cable TV alternative, to find influencers (yes, in 2007!) We recruited house party hosts for Verizon using Facebook, but then we successfully pitched Verizon to launch their first business Facebook page, and then 1-800-Flowers.com, and then Neutrogena, and IMAX, and dozens of other brands.

Social Media 68

Social Media Hosting Eventful Class 68

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Is there an opportunity for you to do something different with your brand voice or style? Another common misconception is that brands don’t belong on TikTok. There’s a huge opportunity for brands and organizations of all shapes and sizes on TikTok.

Questions 105

Questions Banking Insurance HootSuite 105

Social Media Strategies Summit

NOVEMBER 27, 2018

When her show ended in 2011, it was obvious she wasn’t going anywhere. To reach their goal, LeBas and his team realized Super Soul Sunday had to become a multiplatform brand. They are comfortable with branded content. They are positively impacted by social influencers. Cord-Cutters and Cord-Nevers are still on the rise.

Communities 100

Communities Platform Video Fashion 100

Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between.

Communities 239

Communities Case Study Patterns Study 239

Adam Sherk

DECEMBER 17, 2013

The Best Free (or Cheap) Tools for Blogger and Influencer Outreach. The Most Popular and Active News Brands on Instagram. Related posts: My Top Posts of 2011 on SEO, PR and Social Media for Publishers. SEO Guidelines for Sponsored Content and Partner Links. Top Link Building Tactics for Publishers.

SEO 129

SEO Publishing Social Media Sports 129

Akamai Marketing

MARCH 23, 2011

Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand. Branding is particularly relevant for small and medium sized businesses or start-ups who are looking to start or increase their social media voice.

Review 142

Review Company Klout Policies 142

ProBlogger

JANUARY 12, 2011

Welcome to the 2011 list of bloggers to watch. Blog lessons aside, I believe that How to Get a Grip should be required reading for everyone wanting to focus on the important stuff in 2011. After meeting at BlogWorld, I got him on the phone and we chatted about his 2011 plans. Jordan Cooper. Blog | Twitter. Srinivas Rao.

Blogger 55

Blogger Communities Blogosphere Skills 55

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales.

Lurker 203

Lurker Klout Policies Consultant 203

Convince & Convert

DECEMBER 29, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. It’s a 50+ page orgy of data based on 2,020 telephone interviews of Americans ages 12 and up, conducted in February, 2011. Super Socials Interact with Brands. (Happy Holidays!

Social Media 167

Social Media MySpace Statistics Social Networking 167

Ignite Social Media

JULY 31, 2017

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. Influencer marketing and paid is another way to gain exposure.

Social Media 84

Social Media Trends Community building Hosting 84

The Social Media Incubator

MAY 6, 2011

by admin on May 6, 2011 Much has been written already about the news heard ’round the world last Sunday when President Obama announced the death of Osama Bin Laden. But if you’re using social media to promote your company, likely “insensitive” and “out-of-touch” are not qualities you want to associate with your brand.

Social Media 140

Social Media News Foursquare Small Business 140

Diva Marketing Blog

AUGUST 29, 2011

Social media has become a one-stop shop for extending the brand. . does social media really fit as a branding tactic? First, I guess we better figure out what is this thing called "branding." Barbara Findlay Schenck's post on MSN Business On Main goes into a deep dive about traditional branding. So I got to thinking.

Social Media 75

Social Media Brands ROI Authentication 75

Diva Marketing Blog

DECEMBER 25, 2010

If we listen closely we learn that to succeed in 2010 or 2011 or 2025 or. It's not all about the brand. It's a world where to succeed we have to go beyond a one-off sale to creating opportunities for all involved (enterprise & customer) to create the brand experience. is dependent on what we've always known.

Social Media 72

Social Media Brands Film Foursquare 72

Buzz Marketing for Technology

OCTOBER 18, 2013

These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them. Reach the right audience.

Retail 217

Retail Discount Loyalty Data 217

Buffer Social

OCTOBER 31, 2022

Why brands should keep an eye on vertical networks On paper, niche social networks are an excellent idea for brands because you can easily identify a platform with your target audience and craft appealing outreach. According to Modern Retail , brands like Imperfect Foods and Stop & Shop are investing in ads on the platform.

Social Networking 83

Social Networking Film GPS Communities 83

Webbiquity SMM

FEBRUARY 28, 2011

List of Corporate Social Strategists for 2011. It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. Anyway, on to the list!

List 155

List Twitter Brands Microsoft 155