Waxing UnLyrical

DECEMBER 13, 2011

The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. New trends? Shonali kicked things off, predicting a growth in the number of those who will offer analytics. Any goals?”.

Communities 169

Communities Klout Trends Analytics 169

Kikolani

NOVEMBER 7, 2011

It was just the beginning of the me-skipping-sessions trend that prevailed throughout expo. I cannot even express how honored I am to be mentioned in her list of fellow professionals in the online marketing world. Why I Am Attending Blog World Expo 2011 Plus a 20% Off Discount Code. Related Posts.

Hotels 153

Hotels iPad eBook Screencast 153

Likeable

OCTOBER 14, 2020

Given how politically timid most brands are, to simply make the mild statement “Black Lives Matter” was cause for celebration for many marketers. At the time of this writing, brand marketers are continually crediting each other in part on the basis of how well they’ve responded. By July, it had become another source of division.

Brands 127

Brands Marketing Message Boards Advertising 127

Akamai Marketing

APRIL 30, 2009

Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Here’s the great thing: by their very nature, Twitter-peeps share something in common, making it a very powerful marketing tool. Everyone is doing it. Ah, events.

Eventful 116

Eventful Twitter Klout Policies 116

Twist Image

NOVEMBER 21, 2012

It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing and it needs to get solved soon if our future it to be as bright as we hope. Bottom line: marketers need to prove the business impact of our work. Seems simple enough, doesn't it? So, what's left?

Marketing 105

Marketing Press Release Analytics Advertising 105

Sprout Social

SEPTEMBER 12, 2022

And with more than half of marketers anticipating hiring between two to six new positions, teams are in dire need of more help. Depending on the agency, specific services can include: Manage social media accounts: This can include post publishing, developing a social media marketing strategy , conducting audits and more.

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90

Hootsuite

JULY 4, 2022

For social marketers, TikTok is becoming increasingly hard to ignore. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. with its funny, authentic videos that feature its staff, mascots, and trending audio tracks. The TikTok opportunity. million times!

Questions 104

Questions Banking Insurance HootSuite 104

SocMed Sean

DECEMBER 1, 2018

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. How big your marketing or social media team is will define how many licenses, tools, and headcount you need to secure funding for. Creative Directors need access to the image and video editing software.

Blogger 266

Blogger Company Social Media Curata 266

The Realtime Report

NOVEMBER 1, 2017

Among cellphone users, smartphones have increasingly become the preferred mobile device, with the number of smartphone owners rising from 35 percent of American adults in 2011 to 77 percent in 2016. In response to these trends, Google has begun favoring mobile friendly websites, as well as developing special tools for indexing apps.

Mobile 111

Mobile GPS Wireless Compete 111

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Lurkers turn the tables a bit on marketers.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. All Rights Reserved.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. I particularly appreciated the process of the FLIRT model.

Review 142

Review Company Klout Policies 142

Akamai Marketing

FEBRUARY 22, 2011

If you are looking for a way to automate some features of Twitter, this is a good option. All Rights Reserved.

Tools 163

Tools Klout Policies HootSuite 163

Convince & Convert

APRIL 1, 2012

There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. Or even five.

Content 124

Content Marketing Embedding Conversation 124

Convince & Convert

APRIL 1, 2012

There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. Or even five.

Content 124

Content Marketing Embedding Conversation 124

Twist Image

DECEMBER 2, 2011

eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. The beauty and promise of the digital channels is that Marketers can measure, track and play with analytics unlike any other advertising or marketing channel that we have ever seen before. marketing channel.

Social Media 81

Social Media ROI Survey Metrics 81

Akamai Marketing

MARCH 9, 2009

Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. All Rights Reserved.

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

MARCH 24, 2011

Then you could ask them “ where should we have a social media presence? &# Give every employee’s voice equal weight, no matter if they are your VP of marketing or the janitor. The idea holds water, or soda or a Belvedere vodka if your like me. All Rights Reserved.

Social Media 149

Social Media Klout Policies Small Business 149

Webbiquity SMM

JANUARY 24, 2011

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Actionly also includes Twitter account management and analytics tools. PowerPoints That Turn Into YouTube Videos Create Instant Marketing Tool by MediaPost Search Blog. Social Media Monitoring Tools. Wildfire Social Media Monitor.

Tools 206

Tools Social Media Lithium Sysomos 206

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 9, 2009

Maybe travel and tourism will will be the next segment to utilize the power of event marketing. Share and Enjoy: Tags: event marketing , Hawaii No Comments Start the ball rolling by posting a comment on this article! Marriott Hawaii bookings are up 40%. P.S. The bus is already onto it’s next adventure: a NASCAR driver is using it.

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. That’s how PEOPLE view MARKETERS. Even when you fail, you’ll learn something: just like Alice in Wonderland.

Social Media 138

Social Media Klout Policies Consultant 138

Kikolani

AUGUST 18, 2016

The internet has ushered in a great era for marketing: the analytics era. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. Mass media has long sold marketing professionals on the benefits of hitting a highly targeted audience.

Data 60

Data Social Media Sports How To 60

Kikolani

AUGUST 18, 2016

The internet has ushered in a great era for marketing: the analytics era. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. Mass media has long sold marketing professionals on the benefits of hitting a highly targeted audience.

Data 60

Data Social Media Sports How To 60

Convince & Convert

MARCH 13, 2012

The week prior in New York, I had a number of Inbound Marketing Summit attendees awarding a victory to Apple, telling me that SIRI obviously is the clear winner by putting such technology into iPhone 4S users’ hands in late 2011 (and now the iPad, in version 3). 5 Trends in Voice Computing.

Microsoft 120

Microsoft Mobile iPad Meeting 120

Akamai Marketing

FEBRUARY 11, 2009

Make your marketing dollars communicate with your incentive dollars. Make your employee enhancement communicate with your incentive dollars and marketing dollars. Now that the spotlight is on, every time there is a sponsorship, a meeting or an event, eyebrows will go up.

Klout 100

Klout Eventful Policies Hosting 100

Proactive Report

APRIL 12, 2018

Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. Use Google Trends to see this graph. You can also measure brand awareness by looking at the Traffic Sources Overview in the PR Measurement Google Analytics Dashboard.

News 40

News Press Release URL Analytics 40

Proactive Report

DECEMBER 30, 2010

One of the positive aspects of doing PR and marketing online is that there is a wealth of information available. One of the important ways analytics affects our profession is in the development of content. Good data mining uncovers opportunities and threats and flags trends and areas of interest.

Data 75

Data Social Media Case Study Skills 75

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. What social media developments and trends should I be watching? What social media developments and trends should I be watching? Still, questions remain: how do I use social media most effectively across the enterprise? What to do?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Waxing UnLyrical

DECEMBER 5, 2010

from Chuck Hemann ‘s Analytics is King. Speaking of the trend towards abdication of personal responsibility (see #2) and a gimme gimme gimme mentality, this post was a breath of fresh air. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Say hello to Joe.

Class 202

Class WordPress Postrank Comments 202

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Want the trends, news, and findings too? Marketing Automation.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

SalesChoice

APRIL 3, 2017

This four-part blog series explores the Rise of AI and highlights market dynamics that could be shaping the Perfect AI World, or creating The Perfect Storm. By 2019, according to IDC, the global market for content analytics, discovery and cognitive systems software is projected to reach $9.2 iii] AI Funding Trends.

Startup 20

Startup Data Software Analytics 20

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? Marketing Pilgrim ). V3 Integrated Marketing ). MediaPost ).

Social Media 229

Social Media Hubspot B2B Marketing 229

SalesChoice

SEPTEMBER 6, 2016

THE HISTORY AND ROOTS OF PREDICTIVE ANALYTICS. Blog #1 discussed the history of predictive analytics going back to 1689 with Lloyds of London, insurance company. Blog #2 will define predictive analytics methods in more detail and in particular, I will explore the relevance and history of artificial intelligence.

Patterns 20

Patterns Analytics B2B Data 20

Sprout Social

MAY 21, 2020

Using images in your marketing campaigns can communicate a lot about what types of emotions you’re trying to convey. Whether your audience is young and hip to the latest internet trends, or are take a more traditional approach, emoji have a place on a variety of marketing channels. Why use emoji in marketing?

Engagement 140

Engagement Marketing How To Notification 140

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156