'Use these platforms to manage, measure, and analyze your social media marketing initiatives. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. Alterian/SDL ($) | Alterian is now SDL, an integrated platform that blends the marketing analytics, campaign management, and social media capabilities from Alterian with those of SDL. Includes detailed analytics for all your posts. Helps you understand and analyze trends within user growth and demographics. MORE >>

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery. picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most commonly used hashtags during the August 15th downpour. MORE >>

What I found really cool about the product is, that it allows sharing as well as integrates analytics to a website. Therefore, with this product it becomes possible to easily integrate your website to different social media channels as well as with the click of a button the trends and the ROI of social media efforts can be measured! How to Use Social Media for Event Marketing [Presentation]. Tweet. Social sharing is on rise. The aim of every business’s online presence is to encourage sharing and purchasing. Product Features. Why should brands use ConversionBuddy? MORE >>

When Google announced on its blog that the company was releasing a browser add-on that gives Web surfers the choice to opt-out of being tracked by Google Analytics, a few confused marketers commented that they thought this would lead to the end of Google Analytics as we know it. Why would a marketer not want Google to release an opt-out process? Others aren’t doing it : Other Web analytics tools, especially server log-based systems, don’t offer opt-outs. These alternatives are now becoming more attractive to marketers who want as accurate data as possible. MORE >>

Looking for the best social media marketing blogs? I’m always trying to keep pace with the evolving social media marketing landscape, and reading many of the fantastic blogs out there helps me stay on top of best practices. Analytics B2B Blogging Brand Branding Facebook Google Google Plus LinkedIn Marketing Personal Branding Small Business Social Media Social Media Marketing Social Network Social Networking Trends Twitter WOM Word of Mouth YouTube Blog Social media marketingYou’ve come to the right place! Here are some that [.]. MORE >>