Trending and Analytics: Watch for Patterns
PWB Marketing Blog
MAY 9, 2014
This past week I have been busy prepping monthly analytic reports for clients. Of course not everyone went on break and certainly this wouldn’t always affect website traffic, however it’s an important message to remember – Always be aware of what’s trending in search and social media and how it relates to your website. This continued for several months. Tammy.
B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap
MAY 24, 2016
What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here. Paul ( #SMBMSP90 on Twitter).
Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS.
How to Use Predictive Content Analytics
Convince & Convert
DECEMBER 1, 2014
If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. We’re believers in predictive content analytics.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Use these platforms to manage, measure, and analyze your social media marketing initiatives. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. Includes detailed analytics for all your posts. Helps you understand and analyze trends within user growth and demographics.
Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution
The Realtime Report
AUGUST 8, 2012
” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. The survey was conducted online in the spring of 2012 and drew more than 500 participants from a wide variety of professional disciplines and industries, including media, financial services, consulting, marketing, human resources, engineering, and others.
The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral. Real-Time Analytics. Engagor is a comprehensive all-in-one tool with a good analytics component.
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. How is your brand perceived? Wide reach.
The Four Skills Digital Marketers Need Today
MAY 13, 2015
By Avi Levine We all know that marketing is changing, and businesses are taking note of the move online, which requires the need for digital marketers. In my work training marketing professionals, I’ve studied hundreds of job postings for marketing talent. To show that you’re among the innovative digital marketers, understanding mobile is a must.
Understanding the Nature of an Event Using Social Analytics
Techipedia: Tamar Weinberg
AUGUST 17, 2011
This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery.
Use Predictive Analytics to Create Valuable Content
AUGUST 31, 2015
In fact, studying these behavior patterns is called predictive analytics , and can be very useful in predicting future outcomes and trends. In 2011, Lego and Shell Oil joined forces on a $110 million marketing contract that saw Shell-branded Lego toys being sold at gas stations in 26 different countries. Use Predictive Analytics to Create Valuable Content. Simple. PR on!
Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing
APRIL 28, 2013
Pinterest Web Analytics gives site owners insights into how people are interacting with pins that originate from their websites. Once your website has been verified, you’ll see a checkmark next to it and will have access to your Web analytics when you’re logged in. 4. Begin using Pinterest Analytics. Pick a time frame to see how your numbers trend.
20 Social Media Marketing Blogs You Should Read in 2013
FEBRUARY 24, 2013
Looking for the best social media marketing blogs? Social media is now mandatory for businesses. I’m always trying to keep pace with the evolving social media marketing landscape, and reading many of the fantastic blogs out there helps me stay on top of best practices. You’ve come to the right place! Here are some that [.].
5 Free Social Media Analytics Tools – With Recommendations from Experts
FEBRUARY 4, 2016
Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand. If you’re interested in taking your digital marketing strategy to the next level, have a demo of the full Talkwalker platform today.
Social Media Monitoring vs. Customer Intelligence Analytics
OCTOBER 14, 2012
Based on the questions I often get from marketing practitioners after the webinars and group speaking engagements, there is a considerable confusion about a difference between SSM and Customer Intelligence methodologies. Customer Intelligence Analytics. SMM captures and measures WoM communications generated by anybody or anything: consumers, bloggers, marketers, pundits, industry analysts, customers, automated repeating and SEO software. Transactional analytics, i.e., how much buzz there is about keyword=XYZ and whether it’s positive or negative.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Another apparent contradiction is much more fundamental: does marketing have value?
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow.
How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better
MAY 5, 2016
We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. When it comes to Twitter analytics and Twitter metrics in general, I’ve done a bit of research into what exactly we can learn—as straightforward as possible—from all the awesome numbers Twitter displays. replies. links.
Three Digital Marketing Trends for 2014 and Beyond
Convince & Convert
NOVEMBER 19, 2013
Earlier this fall, I keynoted at Lee Jean’s Digital Days, a day long event for Lee Jean’s marketing teams and their agency partners. They asked me to share a few digital marketing trends that were beyond the tipping point. discussed three: Real-Time Marketing, Creating Youtility, and Empowering Employees & Fans. 1. Real-Time Marketing.
Cross-Domain Tracking In Google Analytics
DECEMBER 12, 2011
Google analytics offers a wealth of tools for tracking website performance. Most of the critical user behavior that would mark success for these organizations—such as making a donation or signing up for a webinar—are now taking place on another domain and out of the site owner’s control (and the default reach of most analytics tools). Tracking Third-Party Web Services.
nBA Pulse: a new social analytics tool
JUNE 29, 2014
While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. The eliminates the need to have someone watching feeds and hashtag trends all the time. nBA Pulse Dashboard.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? do that for me?”
4 Tools to Help Build a Social Media Analytics Report
Convince & Convert
MARCH 13, 2013
In some circles, social media marketers still get a bum wrap for not being able to prove how their work impacts the bottom line. ” If this sounds like your place of business or if you are just looking for a better way to demonstrate value from your social media channels, take a look at the four analytics tools to follow. Actionable Analytics. Cost: Free. Zuum Social.
Marketing Doubleshot Podcast – Ep.8 – Digital Marketing Career Trends & Online Engagement Driving Offline Action
The New Strategist
JULY 27, 2015
In this episode, Jonathan Barrick and Josh Muirhead discuss three recent trends in digital marketing careers and an initiative by Google to more effectively measure the effects of online engagement (specifically SEM) on retail store visits. The post Marketing Doubleshot Podcast – Ep.8 – Digital Marketing Career Trends & Online Engagement Driving Offline Action appeared first on Foglyte. Links and resources mentioned in this episode: Fast Company -> www.fastcompany.com/. Search Engine Land -> AdWords Brand CPCs Rising?
Social Media Trends 2012 – Analytics and Measurement
DECEMBER 5, 2011
Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. Better use of analytics and more focus on measurement. Let’s take a look at Analytics and Measurement. Analytics. Start by learning the basics of Google Analytics. Buy this book and spend 10 minutes a day reading it. Measurement.
15 Reasons Why Analytics Prediction Will Make You a Better Marketer
Convince & Convert
MARCH 4, 2014
Thanks to the success of Google Analytics, there are dozens of ways to collect historical data from your website and connecting social networks. And yet, your optimization strategy is probably missing one very important step: predictive analytics. Predictive analytics interest has skyrocketed over the last year, according to Google trends. The reason?
14 Experts Predict 2013 Social Media Trends for Small Business
Blue Focus Marketing
DECEMBER 26, 2012
Jeff Bullas @jeffbullas – Account Director- Infinity Technologies, Social Media Marketing Blogger, Speaker and Strategist – Author -”Blogging the Smart Way – How to create and Market a Killer Blog with Social Media” “Google has realized that people voting for content they like with Retweets, Facebook likes, plus +1?s So, I decided to go with 14 predictions instead.
Digital PR Measurement Lessons from News Analytics
FEBRUARY 22, 2016
News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. The main issue with news analytics is not, as many feared, that people only want to be entertained and don’t pay attention to serious issues anymore, but rather that the quality of data is not showing the true picture of news audiences and what they respond to.
The Best Google Analytics Metrics for Social Media Professionals
Convince & Convert
JUNE 20, 2014
Basically, their goal is to make everyone smarter with analytics and data. Adam also writes a monthly column on analytics for ClickZ. ” via Adam Singer and The Future Buzz Whether you’re in sales, marketing, or product management, you can and should keep track of your success. This also reflects the trends of single-purpose apps. ” What does that mean?
Google Analytics Social Reports Provide Huge Metrics Edge
Convince & Convert
MAY 22, 2012
As buzz-y as social media has been over the past few years, it’s also been an elusive beast for marketers trying to track and attribute a hard ROI. But to best use it, you must have Goals set up in Google Analytics. In doing this, marketers can see which networks deliver the highest bottom-line impact, and where they need a social strategy re-haul. You have, too.
“So What?” is the Big Trend of 2015
JANUARY 5, 2015
And without further ado, let’s get to the big trend for 2015. No matter how often I consider Watches , fancy apps , and the Internet of Things, I find myself meandering back to data and how it is forcing marketers to answer the question, “So what?” Big data is not a new marketing trend. The ability to use it intelligently is. Budgets will get cut.
10 Simple and Reliable Digital Marketing Metrics
Convince & Convert
MARCH 28, 2016
Although all projects are different, here are some great, mainstream metrics that I measure as a rule of thumb: 1-5: Digital Marketing Staples. Search Trends. Digital Marketing Staples. 1. What: “All Traffic” (from Google Analytics) will show you how many people visited or engaged with your site in total. How to Measure: First, enter your Google Analytics dashboard.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. You can leave a response , or trackback from your own site.
8 Ways to Find Trending Topics and Key Words
FEBRUARY 2, 2016
One of the key success factors in marketing is the ability of a marketer to seize a certain moment – jumping on a trending item that will resonate with their audience, and repackaging it so it’s relevant to the reader. If something is trending that you know they will love, it’s easy to capitalise on that for the benefit of your followers. Google Trends.
5 Essential Spreadsheets for Social Media Analytics
FEBRUARY 15, 2012
Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. Trending Stories.
Marketing Predictions for 2015
JANUARY 14, 2015
The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. Peer-to-peer marketing has a natural home in local communities. Sarah Mitchell.
New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics
Convince & Convert
FEBRUARY 27, 2014
The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting. In the case of The CMO Survey, and for social media expenditures in. Read the whole entry. » Social Media Research
Google Embraces Real-Time Data and Visuals To Share Search Trends Around The World Cup
Convince & Convert
JUNE 19, 2014
Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results. According to Fast Company , a team of 20 from Google Trends and R/GA London will work out of a dedicated World Cup Newsroom in the company’s San Francisco office. Users can also click on the visual to see detailed search trends from each match.
New Year, New Trends Roundup For Ya!
JANUARY 9, 2013
It’s that time of year where everyone is talking about trends. Here is a roundup for you of those I consider to be most interesting, most accurate, or most data-driven – and read down to the bottom, where I list my five trends for the association industry. Social State 2013: The State of Social Media and Social Media Marketing from Esteban Contreras. Bottom line. 2.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? Marketing Pilgrim ). 2. 90% of companies with 100 or more employees use social media in their marketing mix. Pingdom ).
Content Calendar for Content Marketing
PWB Marketing Blog
OCTOBER 29, 2014
As we have recently made some significant changes to their website and overall marketing platform, I started to consider some new metrics to include in their monthly analytic dashboard. Metrics for content marketing, are key to understanding campaign performance! General analytic data including time on the site and the number of new visitors.
Instagram Rolling out Business Analytics | Social You Should Know
Ignite Social Media
MAY 23, 2016
Months after rolling out ad products on Instagram and a couple weeks after confirming that business profiles were on the way, it seems like the platform is finally ready to offer some analytics. Instagram Business Accounts to Have Analytics. Finally, if you love marketing stats, you’re in luck. Google Launches New Collaboration App, Spaces. That’s over 16% of the limit. Enjoy.
Where to Find Twitter Trending Topics for your Online Marketing
JANUARY 23, 2015
Marketing with Twitter trending topics is a strategy that combines careful planning, even more careful research, and a bit of dumb luck. For contrast sake, I’ll show you a complete trending hashtag marketing #fail while I’m at it! Web resources to find Twitter trending topics Don’t forget the supplied trending topics box! know, this is really obvious.