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Seven Brutal Truths About Digital Marketing Trends

Spin Sucks

Roger Gallager doesn't mince words when he talks about digital marketing trends and the habit some have of proclaiming them, but not living them. The post Seven Brutal Truths About Digital Marketing Trends appeared first on Spin Sucks. Here is what you should pay attention to this year, even if it's not on your list. Six Powerful Tips to Increase Online Engagement.

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Five Social Media Trends for 2016

Spin Sucks

It’s the time of the year that everyone talks about their social media trends. I can hardly believe we are here and 2015 is coming to an end. This time last year, I got my New Year’s resolutions written and planned how to focus on the latest trends. Influencer Marketing / Influencer Outreach. Whether you love it or hate it, influencer marketing WORKS.

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Top Marketing Trends for 2013

yMarketingMatters

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix. SoLoMo Marketing Takes Center Stage. Marketing Must be Integrated.

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Eight Digital Marketing Trends

Spin Sucks

thought we could take a look at our predictions for 2012 trends – now that we’re nearly 3/4 of the way through the year – and see how we did! Following is a list of of trends we predicted for 2012 last November. also think some of these are very much trends while others are things we’re pushing the industry toward through the Spin Sucks version. Results.

The Content Marketing Trend Literally Worth Watching

Convince & Convert

It’s December which means it’s time for next year’s predictions about social media marketing and content marketing to appear in multitudes , seemingly all at once, like the opinion version of new-to-the-bandwagon Carolina Panthers fans. eschew that and instead offer just one content marketing trend that I believe will massively disrupt the business in 2016.

5 Top Online Marketing Trends for the Rest of 2013

Webbiquity SMM

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Mobile marketing will continue to grow.

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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! Things moved at the speed of light, right?  I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. But social media is a powerful marketing medium that MUST be used in your marketing tactics today.  Source: Mobile Marketer).

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Watching the Content Marketing Trend Fade to Black

Geoff Livingston

Content isn’t going anywhere, but the content marketing trend may be disappearing much quicker than we think. This trend movement more to do with marketers failing to deliver results with general content than the role branded content has on the Internet. The B2B marketing crowd is moving beyond the content marketing trend and adapting account based marketing.

Eight Social Media Trends for 2012

Spin Sucks

To start the last 20 work days of the year, I thought now was a good time to discuss trends for next year. This will get you started on planning and getting everything ready to launch the year on January 2. I’ve written the eight social media trends you  need to pay attention to for next year. 2012 Social Media Trends. And mobile can’t live without marketing.

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Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

What are the most used marketing tactics used by small businesses? Website Marketing Email Marketing Print Advertising Social Media Online Advertising Event Marketing What are the most used social media sites used by small businesses? View the Small Business, Big Impact marketing infographic below: Via: Bolt Insurance. Postal Service.

Eight PR Trends for 2016

Spin Sucks

On the eighth day of Christmas, Spin Sucks gave to you…eight PR trends,  seven PR blogs , six must-watch PR webinars ,  five PR books , four PR podcasts ,  three productivity tools ,  two Spin Sucks Crazy secrets , and the one PR tool you need for 2016. Let’s talk about PR trends, shall we? The Eight PR Trends for 2016. Better content marketing. It’s Livestreaming.

Infographic: B2B content marketing trends

Sherrilynne Starkie

Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Why Visual Content and Marketing Go Hand in Hand [Infographic]. Content Marketing Tips: 10 Tips and Tricks for Creating Content. Featured Headline Marketing Content marketing infographic Information graphics Source: Ambassador.

B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap

Webbiquity SMM

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here. Paul ( #SMBMSP90 on Twitter).

EGC is the Key Content Marketing Trend

Convince & Convert

EGC is 2015’s most powerful marketing abbreviation. According to Content Marketing Institute and MarketingProfs research, 50% of B2B content marketers say they struggle to create content consistently. 44% of B2C content marketers say the same. Further, content from employees is often more trusted than content from the organization itself. You are Simon Cowell.

Tradeshow Trends for 2014

SocialFish

20+ Tradeshow Trends For 2014 & Beyond from Jeff Hurt. MUST READ] The Future Of Content Marketing Association Social Media Best Practices An Exciting New Approach To Content Marketing. …by the always excellent Jeff Hurt. Stick this in your pipe and smoke it! From the Trenches Industry Insider

5 Content Marketing Trends to Put You Ahead of the Pack

Convince & Convert

The rapid advance of technology forces marketers and creators to reinvent the way they produce content more quickly than ever before, but the goal remains the same: Tell a great story that captivates and informs. With that in mind, here are five emerging trends that’ll help give an edge to your content marketing strategy. Influence Marketing. Direct-to-Social Publishing.

4 Social Media Trends and How to Adjust Your Social Strategy

Ignite Social Media

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. Another emerging trend that will become more prominent in 2016 is that Facebook will dominate the social landscape. Live Video Streaming to Take Over. It’s All About Facebook.

4 Internet Marketing Trends That Every Marketer Should Know

Kikolani

Internet Marketing has to look for new, more engaging tools like quizzes to deal with Banner and Content Blindness and the results of AdBlock’s popularity. For the first time, a marketer could actually know how many people saw an ad, and even further, know how many people interacted with it. Banners were a huge step forward in the history of Internet Marketing.

Internet Trends for 2014 Report is a must read

Dave Fleet

The latest annual Internet Trends Report from Mary Meeker , venture capitalist at Kleiner Perkins Caufield Byers , is one of those, and it’s a must-read for those of us in digital marketing. The trend is away from platforms like Facebook, which have become mass communication vehicles, and towards smaller 1:1 interactions. marketing statistics trends digital

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Monday Roundup: 2015 Marketing and PR Trends

Waxing UnLyrical

Whenever we approach the end of a year, we invariably see a flurry of “year in review” type posts, not to mention trend and forecast posts. Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. How 4 Social Media Predictions Impact Email Marketers. So have a read. 3.  6 Digital Marketing Trends to Watch in 2015.

Trends in 2015: Ready for the next big thing?

Mindjumpers

An increasing number of agencies are now offering global Social Media services to their clients to help them succeed, e.g. managing multiple Facebook communities across several markets for global brands. Moreover, having a Community Manager present in the specific market not only enhances your chances of building closer relationships with potential consumers. Social is Local.

The Single Most Important Trend to Consider in Your Social Media Strategy

Ignite Social Media

Over the nearly 9 years I’ve been here at Ignite Social Media I have been fortunate enough to have hands on experience working with brands to develop an overarching social media strategy that meets their business and marketing objectives. This presents interesting and obvious challenges to your social media marketing strategy. ” Is it the rise of messaging applications?

Technology Trends in Associations

SocialFish

Lots of good stuff in here about marketing automation, online communities, user experience and more to sink your teeth into. Technology Trends in Associations from Informz on Vimeo. Nice webinar from Informz , Brightfind (formerly Syscom’s web services + Personify Interactive), Higher Logic and Tom Lehman. ———– ( photo credit ).

8 New B2B Video Content Marketing Trends

Convince & Convert

This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. B2B companies like to give the idea of “humor” in their marketing the brush-off. But more than that, he explored why certain marketing sells and other marketing doesn’t.

#ThinkContent Infographic: Top Content Marketing Trends and Takeaways

Meltwater

With more than 1000 content marketers and communication professionals at Newscred’s 4th annual #ThinkContent conference,… Read More.

Trends for 2015

SocialFish

I don’t know about you, but I haven’t seen as many “trends” an “predictions” slide decks (or blog posts) this year as in years past. Nonprofit Marketing and Fundraising Trends to Watch in 2015 from John Haydon. Top 10 Mobile Trends 2015 from Golden Gekko. 25 Disruptive Technology Trends 2015 – 2016 from Brian Solis. Enjoy.

#ThinkContent Infographic: Top Content Marketing Trends and Takeaways

Meltwater

With more than 1000 content marketers and communication professionals at.

Top Marketing Trends for 2013

yMarketingMatters

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix. SoLoMo Marketing Takes Center Stage. Marketing Must be Integrated.

How to Get Ahead of This Year’s Social Media Trends

Convince & Convert

In this ever-evolving industry, key social media networks consistently pivot, refresh, or introduce new features that require social media marketers to change their strategy on the fly. In a recent webinar with Mention, I addressed the interruption of platform changes and identified four digital trends for marketers to get out in front of now. Snapchat rolled out Chat 2.0

Out With the Old: Rethink Your Content Marketing Strategy

Spin Sucks

Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust. The post Out With the Old: Rethink Your Content Marketing Strategy appeared first on Spin Sucks.

Why Marketers Should ???? Emoji Speak

Spin Sucks

The corporate world needs to keep pace with the changing communication trends. Sarah Clark shares some tips for incorporating emojis into your company’s marketing strategy. The post Why Marketers Should Emojis are big part of today's communications.

3 Trends in Digital Marketing Creative

Convince & Convert

Let’s face it: Consumers don’t have any idea they are part of a “campaign” when they’re interacting with your brand’s digital marketing creative. As a marketer, it becomes challenging to break through, make an impact, resonate, and  inspire a customer to give you their attention. Across all 20 examples , we saw the lines blur between creative, marketing, and content.

The Long, Lost Baby Boomers In Marketing

Spin Sucks

And right now everybody is aiming their marketing guns at the Millennials. But Diana Beyer says there is a group of people often ignored by marketers, and this is your chance to disrupt the industry. The post The Long, Lost Baby Boomers In Marketing appeared first on Spin Sucks. If you find yourself targeting the same crowd as everybody else, you’re probably losing out.

20 Social Media Trends for Business in 2011

Dave Fleet

Tweet 20 Social Media Business Trends in 2011. This week, I had an opportunity to pull together some of the key social media trends I’m seeing for a presentation at an event in Waterloo. Some of these trends are existing and ongoing; others are new. grouped the trends into five themes: Silo-busting. Trend #1: Integration. Trend #2: Social customer support.

Social Media Trends, Prospects, and Challenges in India

Mindjumpers

It’s a network of very talented people who possess great knowledge of social media in their local context – one of them being Nishanth Krish from India who shares his insights into the social media trends, prospects and challenges in India right now. And it remains the fastest growing market for social networks in the world. Video is The New King of Content Marketing.

What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016

Simply Measured

Mary Meeker’s annual KPCB Internet Trends Report is a legendary and much-anticipated document for every person in business. This year’s report gave an intricate overview of the global economy before delving into more specific topics relevant to us marketers. The same logic is true for social marketers in the non-paid space. Internet User Growth Is Slowing Down.

How Google Trends Helps Employers and Job Seekers

Convince & Convert

Google Trends can help answer those questions. Google Trends will tell you what gets searched the most and whether it’s growing, flatlined, or declining. What related terms are trending? Derek Jeter is trending most popular in baseball. Find out what’s trending relative to your business. Type them into the Google Trends search bar. It’s a win-win.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Another apparent contradiction is much more fundamental: does marketing have value?

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Three Digital Marketing Trends for 2014 and Beyond

Convince & Convert

Earlier this fall, I keynoted at Lee Jean’s Digital Days, a day long event for Lee Jean’s marketing teams and their agency partners. They asked me to share a few digital marketing trends that were beyond the tipping point. discussed three: Real-Time Marketing, Creating Youtility, and Empowering Employees & Fans. 1. Real-Time Marketing.

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow.

Does Account Based Marketing Live Up to the Hype?

Spin Sucks

For a lot of Business to Business (B2B) companies, especially those who specialize in enterprise accounts, it’s impossible to research the latest marketing trends without unearthing a lot of resources about Account Based Marketing (ABM). Matt Benati looks at what ABM is and how you can add it to your marketing strategy. appeared first on Spin Sucks. Comments Wow!

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The Facebook Trending Topics Debacle Creates Bias Debate

Spin Sucks

The Facebook Trending Topics debacle creates an interesting debate over whether or not content creators have a responsibility to not be biased. The post The Facebook Trending Topics Debacle Creates Bias Debate appeared first on Spin Sucks. Comments Hmmm. tend to be pretty skeptical anyway but I probably was. by Paula Kiger Fantastic article, Gini! Extremely useful and interesting ☺.

How to Use Trending Triggers to Create Contagious Content

Convince & Convert

Trending triggers are a very powerful way for brands to connect with their audience. And in today’s fast-paced, highly reactive information world, trending topics get shared so much it would be foolish for brands NOT to want to ride that bandwagon. So that said, what kind of trending triggers can your startup use to connect to your audience? And that was it. Festive Greetings.