The Social Media Incubator

MAY 6, 2011

When major news breaks in your company, your industry or the world, you’ll want to be responding and sharing conversations in real-time. Copyright © 2009-2011. While scheduling some tweets in advance can be a time-saving technique, that doesn’t mean you can completely ignore your Twitter account.

Social Media 140

Social Media News Foursquare Small Business 140

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Without further ado, I now present to you the best internet marketing posts of 2009. How to Build a Social Media Cheat Sheet in Any Topic (ReadWriteWeb): Marshall Kirkpatrick writes an amazing guide on how you can find thought leaders in any industry. Are We Too Worried with Finding the ROI of Social Media? Starting a Blog?

Marketing 265

Marketing SEO Journal Engineering 265

Oktopost

JANUARY 13, 2020

The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. Launched in 2009, Quora has emerged as a viable platform for delving beyond surface-level information and trading in substantive analysis and discussion from actual thought leaders.

B2B 119

B2B Advertising Campaign Statistics 119

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. Not a shabby list.

B2B 177

B2B Hubspot Class Forums 177

The Marketing Blog

AUGUST 3, 2010

Whether or not you need to be on Facebook depends on your industry vertical & the type of your product and service offering. It is absolutely vital, as these metrics will help in ROI calculation and deciding a future course of action. The bottom line is, Facebook isn’t a one size fits all solution. Theme: Pressrow.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Social Media Marketing

AUGUST 8, 2013

A roundup of relevant links affecting our industry. Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report.

Social Media 167

Social Media Nielsen Press Release News 167

Waxing UnLyrical

OCTOBER 22, 2010

A 236% increase in media mentions in 2009 over the previous two years combined; A total of 37,316 My Wellness ScoreCard completes, which were a 130% increase over the previous year; and A 72% increase in web traffic over the previous year with 207,048 web visitors. The results? Were they paid? If so, how did you address it? Read All About It!

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

SEPTEMBER 13, 2010

We’ll pick up where we left off last week, discussing social media ROI. Really appreciate the work you and everyone else is doing to bring the industry up to par. A good way to start, if you haven’t done it yet, would be to join tomorrow’s #measurePR chat with Don Bartholomew. Thanks so much for stopping by WUL!

Class 134

Class Postrank Tourism Blogroll 134

Bill Hartzer

MAY 18, 2010

At this monthly DFWSEM meeting, you will learn the newest techniques and developments from top industry experts on local search. In May 2009, Brian founded ionadas local to help geographically-focused companies to be found on the internet. He is a regular speaker at industry conferences and events.

Engineering 113

Engineering Conference Marketing Hotels 113

Techipedia: Tamar Weinberg

JANUARY 30, 2013

My book, The New Community Rules: Marketing on the Social Web , which was published by top tech publisher O’Reilly in 2009, was one of the first books about social media and was translated to German, Italian, Chinese, and Portuguese, becoming a best seller on digital marketing in a number of countries.

Marketing 170

Marketing Social Media Company ROI 170

Waxing UnLyrical

DECEMBER 23, 2010

Am I going to I tell you what the “ROI&# of #measurePR is? That through our outreach , we all take pride in our work, regardless of the few bad apples that inevitably penetrate any industry. Am I going to tell you what the impact of #measurePR is? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Postrank 151

Postrank Class Tourism WordPress 151

Firebelly

FEBRUARY 26, 2010

Facebook Secures Patent for News Feed By Ben Parr A new patent awarded to Facebook this week could have some big implications for the entire social media industry. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI?

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Pam Moore

FEBRUARY 24, 2018

Every social media keynote presentation deck since 2009 includes a slide on how important valuable content that engages your target audience is to success in using social media for business. Would you say the same thing about a TV or radio commercial, industry magazine or email newsletter? What about the boring brands? Let’s get real.

Feed 167

Feed Feedly Metrics News 167

Josh S Peters

MARCH 25, 2009

One is a touch controversial and the other is a billion dollar industry that was pretty much started by Google. There are two ways you can pay a search engine to display your site. They are paid inclusion and PPC (pay per click).

Engineering 100

Engineering Sites Yahoo Microsoft 100

Atom Thought

MARCH 9, 2009

. One of the largest spenders on internet in India is the Banking and Finance Services Industry (BFSI). credit cards were added, and between 2008 and 2009 roughly 6.8m Social Media Marketing and RoI Mumbai Terror Attack on Social Media! Source: Indian Express, Oct 19, 2008). Hence roughly the market is growing by 25%.

Insurance 133

Insurance Banking Marketing Crowdsourcing 133

Myrland Marketing

APRIL 6, 2010

Perhaps there are certain lawyers or industry groups that would be great bloggers, and that are good educators, and great at replying to all comments on blogs, thus building relationships. The global objectives must have some general degree of ROI in the social media space. I put global objectives across the top.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Josh S Peters

NOVEMBER 30, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Brand Marketing Campaign Using Social Media in a Brand Marketing Campaign Written on December 1, 2009 by Josh Peters in Social Media 10 Comments - Leave a comment!

Campaign 113

Campaign Social Media Brands Marketing 113

Techipedia: Tamar Weinberg

MAY 18, 2010

Social media gives businesses on small budgets the ability to find out what people are saying about them (and others) in their industry, without paying large sums on market research. In every industry, there are existing conversations going on. Tamar is also the author of The New Community Rules (July 2009). What motivates them?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Convince & Convert

MAY 4, 2010

In many industries and in many types of organizations, however, that’s not going to happen tomorrow. Chapter two of the book examines the role of IT in relation to an organization’s: Industry Size Stage (growth, maturity, decline) I’d also argue that the organization’s IT philosophy is critical in successfully rolling out new technologies.

Social Media 116

Social Media Strategy Consultant ROI 116

Webbiquity SMM

JANUARY 2, 2013

Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. Need more evidence that measuring social media ROI is hard? Companies in these industries are also the most likely to have formal content marketing editorial calendars. The Backup List ). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Techipedia: Tamar Weinberg

AUGUST 27, 2008

All three sites at the centerr of this analysis sit within the online marketing and search industry. page views SEO ROI — 1.2 page views While a parity in page views exists between social networks for Online Marketing Banter, both SEO ROI and Van SEO Design experience higher engagement levels from Sphinn members.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Social Media Network Marketing

MAY 29, 2010

Define ROI and success benchmarks and methods to ensure business objectives are met through social media engagement Understand how to implement digital strategies in a marketing environment, knowing the parameters and KPIs that are unique to certain industries/clients.

Social Media 50

Social Media Widget Reputation Disqus 50

Kikolani

NOVEMBER 10, 2011

Winners are then chosen based on the following: Quality of the post as determined by the blog owner or a selection of judges in the industry. First Place in the Conversion Fest Blogging Contest with the post “ Measuring Social Media ROI and Goal Conversions with Google Analytics 5.” Best of Blogging on Kikolani in 2009.

How To 124

How To Digg SEO Blogger 124

Laurel Papworth

JANUARY 14, 2010

Situation: Across the industry, in 2010, Direct Online Channel sales will exceed 62% of total online hotel bookings. In 2009, even the top 30 major hotel brands t increased their dependence on the Online Travel Agencies (OTAs)-from 25.4% a year ago to 30% of CRS bookings in Q3 2009 (eTRAK).

Hotels 85

Hotels Tourism Travel Social Media 85

Social Media Strategery

MARCH 2, 2009

Showing them ROI is great, but they may fear the unknown; which is, “Is this going to be difficult? Showing them ROI is great, but they may fear the unknown; which is, “Is this going to be difficult? Showing them ROI is great, but they may fear the unknown; which is, “Is this going to be difficult?

Gov 2.0 72

Gov 2.0 Social Media Insurance Wiki 72

Waxing UnLyrical

DECEMBER 6, 2010

Ive made great contacts in the industry online, but need to make more contacts in my own backyard with potential clients. ROI rears its head. @Robin Im trying to find the balance between social/online and real-world networking. To me balance is everything in work, play, wine, the checkbook. all needs balance. Read All About It!

Class 211

Class Comments Eventful Conversation 211

Convince & Convert

SEPTEMBER 7, 2010

And I would venture to say that Scott’s work in the field is helping the credibility and standing of the rest of the industry, because he’s out there banging the drum, and making the whole concept seem viable and achievable for a wide range of businesses that otherwise might feel it’s out of their budget, comfort zone, etc.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

JULY 27, 2010

Whether it’s finding other people in your company to contribute an occasional post, recruiting guest bloggers from within your industry, or encouraging your customers to let you interview them for a podcast, make finding and supporting new content creators a mandatory part of your content marketing strategy. All rights reserved.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

MAY 27, 2010

Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe. The way Donovan McNabb hates T.O. The way Lindsey Lohan hates non-alcoholic beverages. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Buzz Marketing for Technology

JUNE 27, 2008

Industry Switch. All employees are expected to read it carefully and respond immediately if they can share a contact or industry background. New Top-Level Domains Expected in 2009. Customer Case Study: 156 Percent ROI with HP. Industry Standard |. Enterprise Architecture. LEADERSHIP. Continuing Education.

Company 122

Company How To Case Study Mobile 122

Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! Did you contract out the work?

Campaign 105

Campaign Social Media Radian6 Disqus 105

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? It doesn’t matter what industry you’re in. You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#. Your customers and prospects are talking about you online.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JUNE 17, 2010

We have focused on relevant followers, in our industry by and large. By far and away it has been our best means of getting our story out, and capturing business. I do wnode about more followers, and do more followers equate to more business opportunities. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. No matter what industry you’re in – get to know the people in your industry. Who are the heavy hitters? Who are the influencers?

Communities 237

Communities Twitter Web 2.0 ROI 237

Convince & Convert

APRIL 13, 2010

Inspired by Jay Baer blog post, “The Best Advice Has No Shelf Life” [link] #assnchat [link] KiKi L’Italien Welcome to the weekly chat for the Association Industry (#assnchat)! Today's Topic: Advice (via/ @jaybaer [link] #assnchat [link] KiKi L’Italien Welcome to the weekly chat for the Association Industry (#assnchat)!

Social Media 112

Social Media Strategy Influencer Education 112

Hootsuite

JANUARY 12, 2021

But while industry best practices offer basic guidance—for instance, always include photos or videos with your posts—the bottom line is that people want to engage with different types of content from different brands on different social platforms. But it doesn’t have to be this way.

Marketing 133

Marketing CPC Consultant Trends 133

Convince & Convert

SEPTEMBER 20, 2010

It’s this focus on “media&# rather than “social&# that could doom this industry eventually. This is a bit disheartening and dangerous, as social media is and can be a lot more than just your company’s presence on these sites. Second, can we please stop all this silly haranguing about B2B vs. B2C in social media?

Social Media 147

Social Media B2B Strategy Consultant 147