The Marketing Blog

AUGUST 3, 2010

With this comes the opportunity; a chance for your company to engage with your prospects, identify and connect with people who would be interested in your product’s next offering. Whether or not you need to be on Facebook depends on your industry vertical & the type of your product and service offering. its nice information.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Webbiquity SMM

MAY 24, 2010

Because social media is fundamentally about conversations, the individual(s) behind your social media activities is often perceived as the public face of your company. On the producer side, the most important attributes are interpersonal skills and industry knowledge. Social media is so easy we can hire an intern to do it. Not really.

Social Media 220

Social Media Marketing Cost Guidelines 220

Taylor Marek

JANUARY 15, 2010

The idea behind this came out of watching companies market their products and services. Hopefully reading about these marketing blunders will help you avoid these mistakes in your own company and strive to produce a marketing campaign to be proud of. When marketing your company, there are certain ways to go about it.

Case Study 153

Case Study Study Marketing Company 153

Taylor Marek

DECEMBER 23, 2009

I enjoy watching the creativity of these companies as they duke it out on the big screen. Mashable just posted an article on Pepsi dropping the Super Bowl Ads in favor of a $20M Social Media Campaign. Better yet, talk to the company directly. One of the reasons I watch the Super Bowl now is for the ads. Yes, you heard me right.

Social Media 107

Social Media Avatar WordPress Case Study 107

Buzz Marketing for Technology

JUNE 27, 2008

April 19th, 2007 (8:54am) Anne Zelenka 94 Comments. Busy : Manage the hierarchy inside your company. Burst : Connect laterally outside your department and company. Bursters see that opportunities to take 2,000 steps forward in one hyperleap are more likely to happen through connections with people outside the company.

Wiki 247

Wiki Web 2.0 RSS Products 247

Writtent Blog

MAY 20, 2014

Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). 65% of Content is Based on Industry Trends.

Trends 95

Trends Content Marketing Curation 95

Techipedia: Tamar Weinberg

JANUARY 12, 2010

by Tamar Weinberg on December 19, 2007 Share How do you leverage different social networks? I’ll admit (a little secret of mine) that I initially befriended a few folks I admired on TV (specifically, 2006-2007′s Beauty and the Geek) but since I have no personal connection to the guys, I deleted the non-genuine contacts.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Likeable

JUNE 18, 2020

She co-edits a newsletter called This Is The Movement , runs a protest group called We The Protestors , and co-founded Campaign Zero , a platform of research-based policy solutions to end police brutality in America. Angela Benton is a pioneer of diversity in the technology industry—specifically in Silicon Valley’s tech and startup worlds.

Social Media 92

Social Media Instagram Education Communities 92

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

JANUARY 5, 2009

This year, I present you my favorite timeless posts of 2007, complete with descriptions about each blog post (which more than quadrupled the workload for me this time around, especially because I tripled the amount of links, but I had fun!) Perhaps Darren’s advice resonated with his readers? Become a del.icio.us

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Writtent Blog

MAY 5, 2021

Its important to point out that this approach isnt always used and, if you decide to do so, you are telling your employee that they cannot work in the same industry. If someone has dedicated their career to a certain industry, this can ruin the agreement in a heartbeat. Two-way trade between the two sides totaled just US$1.2

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Sample Samples Real Estate Cost 40

Pixlee

JANUARY 17, 2017

Marketing expert and CEO of Bonobos, Andy Dunn coined the phrase “digitally-native vertical brands” for companies that have essentially been born to function online. In this instance, think of the term vertical as a “segment within an industry that is made up from similar customers and businesses.” It all boils down to these 13 facts.

Brands 41

Brands Retail Loyalty Cost 41

Techipedia: Tamar Weinberg

JULY 15, 2009

It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. It doesn’t end there, though.

Communities 170

Communities Marketing MySpace Yahoo 170

Social Media Network Marketing

JUNE 7, 2010

The advent of social media, web communities, and networking sites, has been useful to many companies. Due to the number of people who use search engines as a research tool, online reputation management is becoming a big industry. But of course, if you don't know what you're doing, it will probably hurt your campaign even more.

Reputation 62

Reputation Social Media Communities Widget 62

Bare Feet Studios

OCTOBER 1, 2008

We will have three guest speakers from the mainland, sharing case studies from companies like Dell, Southwest Airlines, and Cisco who are using social communities online for internal and external customers. We in Hawaii have unique challenges and opportunities for using tools such as Facebook, Twitter, YouTube, etc.

Social Media 40

Social Media Tourism Airlines Upcoming 40

Bare Feet Studios

MAY 27, 2009

To me, blogging has become a big enough industry that it now replicates behaviors that humanity has gravitated towards “naturally.&# How would they feel if they knew it was an all expenses paid trip, courtesy of the tourism industry? This goes for the people developing social media campaigns too. Create some distance.

Tourism 40

Tourism Blogger Upcoming Review 40

Bare Feet Studios

OCTOBER 10, 2008

On the contrary, finding the signals within the noise is not easy, not obvious, and when it comes to businesses developing social media campaigns, I do support the likes of, “Don’t try this yourself. I continue to be impressed and inspired by all the wonderful people in this industry like you! Macro results.

Social Media 40

Social Media Construction Consultant Upcoming 40

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. They set the trends for the industry. In fact, the Roger Smith Hotel did it quite successfully. Hotels in NYC are costly.

Hotels 245

Hotels Social Media Communities Discount 245

Social Media Strategery

FEBRUARY 9, 2010

I recently read a fascinating article in the latest edition of Fast Company – “ A Problem Solver’s Guide to Copycatting.&# For example (from the Fast Company article ), “In 1989, the pilots of the Exxon Valdez ran it into Bligh Reef, spilling enough oil to cover 11,000 square miles of ocean.

Gov 2.0 94

Gov 2.0 Organization Sports Forums 94

Bare Feet Studios

DECEMBER 4, 2008

As an industry, it is full of smart, creative, fun-loving people. But our tourism and ad industries have been resting on their laurels and hiding behind fakey fake advertising strategies for decades. The tools are mostly free, and incredibly cheap compared to traditional media campaigns. Adrants points this out frequently.

Advertising 40

Advertising Upcoming Tourism Buy 40

Hootsuite

APRIL 6, 2023

Unfortunately, the site’s spike in popularity in 2003 caught the company by surprise. YouTube makes partners, the OG influencers (2007) Through YouTube’s elephantine beginnings , the buzz grew. In May 2007, YouTube introduced its partnership program. You could create a profile, include “status updates,” and reveal your mood.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Hootsuite

NOVEMBER 3, 2022

When to engaging with a new brand on social media, Gen Z audiences care just as much about the company as they do about the product or service. For example, a clothing company looking to market to Generation Z should be transparent about what the clothes are made of, where they’re made, and what kind of work conditions they’re made in.

Airlines 109

Airlines Marketing How To Influencer 109

Techipedia: Tamar Weinberg

APRIL 22, 2010

If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. If you’re in this industry in some capacity, please participate — it doesn’t take too long. Disclosure: This guest post was written by Evan Britton, founder of Sency.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Bare Feet Studios

JUNE 7, 2009

As I understand it, this blogger trip is not the first time Hawaii tourism has paid for blogger fam trips – though it is the first official blogger tour and significant campaign of which I am aware. I would encourage companies to realize that the conversational web is here to stay and it can be a very rewarding place to do business.

Social Media 40

Social Media Tourism Blogger Upcoming 40

Diva Marketing Blog

MAY 13, 2009

Recently I attended a networking event in Atlanta and found myself deep in conversation with a young woman who told me how critical transparency is to a social media campaign. We’re already engaging across the board, and I anticipate a much more dangerous company within six months. I am also working on an ad campaign, too.

Social Media 40

Social Media Sports Fashion Campaign 40

Diva Marketing Blog

JUNE 10, 2009

2 sentences about your company - Clever Twist designs and develops creative and interesting applications for companies or individuals across all fields of interest. Began in social media marketing – In March 2007, I transferred my 8-year old Webzine to a blog and kept the same focus of demystifying technology.

Social Media 53

Social Media Real Estate B2B WordPress 53

Sprout Social

AUGUST 27, 2020

Brands with out-of-touch ads risk being “cancelled” and even seemingly benign campaigns can trigger waves of criticism. But the proximity of the ad’s release to Kobe Bryant’s death left a bad taste in people’s mouths, forcing Planters to apologize and pause all campaign promotions. Take Mr. Peanut , for example.

Brands 136

Brands Sentiment Social Media Management Issues 136

Techipedia: Tamar Weinberg

JUNE 3, 2010

One-off campaigns can help drive viral success, but social media is not a “set it and forget it&# type of initiative. Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. I am just working on a social media strategy for my thesis in a German company.

Social Media 221

Social Media Marketing Digg Consultant 221

Diva Marketing Blog

JUNE 2, 2009

I think of a social media hub in terms of industry or interest, not geographical location. 2 sentences about your company – Funny not Slutty features comedy for women created by female producers, writers, humorists and comedians. 2 sentences about your company - Launched in 2005, Concept Hub, Inc is a full service social media agency.

Social Media 53

Social Media B2B Delicious Wiki 53

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. I’m trying to understand how such a great campaign could have a foundation that is so unstable.

Social Media 120

Social Media Content Analysis Sports 120

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Social media management is a skill and industry that continues to grow and expand. An experienced digital marketing professional who works with companies to enhance results from Digital Marketing.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Oktopost

JUNE 5, 2023

But integrating the two efforts together can prove transformative for companies looking to maximize engagement online and streamline community management. Social listening is a great way to refocus your email campaigns Social media are their own ecosystems. But what does this have to do with email marketing?

Social Media 84

Social Media Marketing ROI Campaign 84

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters? Check it out!

Communities 237

Communities Twitter Web 2.0 ROI 237

Buzz Marketing for Technology

JULY 24, 2008

Big Companies are Getting E-mail Now. December 2007. November 2007. October 2007. In fact, earlier this week, CBS MarketWatch had a story which started this way: Even though the market expects poor results from newspaper companies, the actual results can come as a shock. What does that all mean for the industry?

Conference 279

Conference Study FeedBlitz Research 279

Ignite Social Media

FEBRUARY 22, 2023

billion industry makes it an integral part of any brand or business strategy, now more than ever. In our case at Ignite Social Media, we have seen emerging technologies, never-ending feature updates, and ever-changing consumer behavior since 2007. Given that social media is a whopping $231.1 It’s never slowed down.

Social Media 96

Social Media Social Media Management Influencer Trends 96

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Here’s 2007. Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265