Techipedia: Tamar Weinberg

JANUARY 19, 2010

1: Opportunity Cost – Every time you spend a minute on social media is one minute you potentially lost revenue. This inherent cost needs to be included in any equations you make when allocating resources. The good thing about social media is that the opportunity cost tends to mostly be time.

Social Media 164

Social Media Yahoo Discount Training 164

Buzz Marketing for Technology

JULY 24, 2008

December 2007. November 2007. October 2007. September 2007. August 2007. April 2007. March 2007. February 2007. January 2007. Do you know what is often the biggest cost in a corporation in terms of knowledge sharing? DeepaMadhu Says: November 8th, 2007 at 12:45 am.

RSS 100

RSS Plaxo Meme Telecommunications 100

Techipedia: Tamar Weinberg

JANUARY 5, 2009

This year, I present you my favorite timeless posts of 2007, complete with descriptions about each blog post (which more than quadrupled the workload for me this time around, especially because I tripled the amount of links, but I had fun!) Power User (Web Worker Daily): Not many people talk about using del.icio.us Become a del.icio.us

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Laurel Papworth

AUGUST 3, 2010

In 2007 I blogged on Kevin07 portal: We will see more of ‘static portal hybrid hosted social networks’ for a while – companies and government distancing themselves from the challenges of social networks by outsourcing to social network platforms. Reductions in Australian Health Workforce cost; 2. Reduction in Healthcare cost; 3.

Mashup 100

Mashup Flash Mob Avatar Technorati 100

Techipedia: Tamar Weinberg

MAY 19, 2008

Here’s what Sprint is thinking: you’re wasting our valuable customer service dollars and our errors are costing us too much money, so we’ll drop you and we’ll save big. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. But boy, that’s really convenient.

Reputation 100

Reputation Airlines Digg MySpace 100

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Since the organization’s mission relies on storytelling, Stacey says, “social media represented a way for us to share those stories with the broadest possible audience for the lowest possible cost.&# She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

Your responsibility as a marketer is to understand that permission marketing might actually take work, but the other extreme is to choose an easy way out that will likely have a cost that may be hard (or impossible) to recover from. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

JULY 15, 2009

The only substantial cost for you is time. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. The best part? Access to these social media communities is free. We’re seeing an incredible paradigm shift from a paid model to a virtually free model.

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you don’t buy the extended warranty it costs you just to call and try to get help. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Had many issues with my Apple Ipod and they seem to just have the attitude “You bought it, your headache.&#

Apple 154

Apple Twitter Forums Policies 154

Buzz Marketing for Technology

JUNE 27, 2008

In a research paper from June 2007, titled "Worldwide Buzz: Planetary-Scale Views on an Instant-Messaging Network (PDF)," Eric Horvitz of Microsoft Research and Jure Leskovec of Carnegie Mellon University analyzed 30 billion. Case Study: Papa Johns Pizza Company Slices Travel Costs with GoToMeeting Corporate Citrix Online. iGeneration.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Techipedia: Tamar Weinberg

MARCH 4, 2010

Yes it shows the impact that social media can have on a business, but possibly more important, it shows how social media has changed the advertising and marketing game all together. For more than 50 years marketing and advertising has been ran by the big guns on Madison Avenue. That’s gotta be more luck than skill no?

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MAY 12, 2010

And since the cost of adding calls to action on a website and/or sending email messages is relatively low (email sends are arguably the least expensive weapons in your marketing arsenal), failing to do so is an almost unforgivable sin for any enterprising social marketer. Tamar is also the author of The New Community Rules (July 2009).

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

JULY 21, 2009

Every bad sale costs you five. Here’s some more food for thought: Every blog post or negative review costs you thousands of customers. Some will go the extra mile to share with their friends exactly why they’re moving on, too, so don’t make any missteps that will cost you business down the road.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Bare Feet Studios

MARCH 1, 2009

I write this because I find it so frustrating that our tourism, advertising, and PR leaders are still doing things in such old-fashioned, expensive, boring, and ineffective ways. I think they’re done by people who only know TV advertising. They don’t get that a web site is interactive, apparently.

Tourism 40

Tourism Campaign Sites Social Media 40

Buzz Marketing for Technology

JUNE 27, 2008

« links for 2007-12-29 | Main. links for 2007-12-30 » Saturday, December 29, 2007. So as 2007 winds down and thoughts turn to productivity and prosperity in the new year, I offer these tips to help. Tracked on Saturday, December 29, 2007 at 11:16 AM. Tracked on Saturday, December 29, 2007 at 04:47 PM.

Google Reader 273

Google Reader Google Bookmarklet RSS 273

Techipedia: Tamar Weinberg

JANUARY 25, 2008

She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. As previously stated, users in the social news sphere find what’s newsworthy (e.g. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity.

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Techipedia: Tamar Weinberg

MARCH 17, 2010

This includes everything from acquiring permits, to negotiating with shippers, to figuring costs out with any non-for-profit you may be working with. Work With Web Developers to Update Your Site for Web 2.0 The difference is updating your website to Web 2.0. Once the web 2.0 Once the web 2.0

Communities 237

Communities Twitter Web 2.0 ROI 237

Buzz Marketing for Technology

JULY 24, 2008

December 2007. November 2007. October 2007. As a quick follow-up to last weeks post about the change in newspaper readers habits my favorite research web site Emarketer.com posted this chart today which shows that more than a quarter of respondents to a recent survey said they are reading print newspapers less often.

Conference 279

Conference Study FeedBlitz Research 279

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Ultimately, there will be overhead “costs,&# such as monitoring your evangelists’ representation of your brand. In 2007, Royal Caribbean ran a campaign called Royal Champions, inviting 50 of its most vocal ardent supporters on cruises and to face-to-face meetings with company executives. What do you have to lose?

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

If we sell out we might make money but the cost is way to high. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. If we allow ourselves to continue without correcting the problem, sooner or later that internal conflict will undermine our efforts and we will be forced to compensate.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

JUNE 30, 2008

They both have their places in the web 2.0 The simple fact remains that Twitter is taking a pounding on traffic and spam, raking up more and more costs with no revenue model. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. and social media sphere.

Twitter 199

Twitter Microblogging MySpace Comparison 199

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Here’s 2007. Twitter, Customer Service, and Good Brand Management (Conversation Agent): Valeria Maltoni writes a great primer to why Twitter is important for customer service, but then goes a step further and tells you what tools you can use to monitor your brand (and some that cost money and let you respond). Here’s 2006.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

Now let’s assume one of the bloggers responds with, “I have read your email carefully and it would appear that you have omitted the part where you request my advertising rate card.&# (Yes, forget about organic promotion. You say, “this is merely a story idea as there’s no advertising budget.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

MAY 19, 2008

I was 12 at the time, it was 1993, and AOL cost $5.95/hour Whereas everything used to cost money (my highest AOL bill was $267.48 The cost: over $4k for a 386SX/25mhz with 170MB of hard drive space, 2MB RAM, a 2400 baud modem, and a 13″ monitor. Email is still email (but doesn’t cost $0.25

MySpace 101

MySpace Yahoo Ustream StumbleUpon 101

Techipedia: Tamar Weinberg

JULY 29, 2010

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

MAY 5, 2010

There’s a cost to this, though. In both cases, you can build an app on your Facebook wall that will let you estimate your monthly renter’s/homeowner’s insurance costs or your mortgage. Then get fans and followers and advertise to them via facebook status updates and twitter tweets.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. Social media can be seen as a tool for a marketer, but not a static one like an advertisement.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media is Not Free When you were a kid, you probably wondered why road infrastructure projects cost in the billions or that nature preservation programs cost millions. Heck, the real question you probably had was “why does everything cost so much money? The answer, quite simply, comes down to the real cost of labor.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

JULY 29, 2008

I was able to interview Dave, one of the brilliant minds behind the company and the game, and he has given some really great information about the viral marketing piece, including the costs and the execution. Tamar : How much (approximately) did the whole project cost? Dave : Well, it’s hard to say!

Marketing 103

Marketing Film StumbleUpon Project 103

Techipedia: Tamar Weinberg

MARCH 10, 2010

Even though there is a cost for entry for some of the best resources, the solutions were highly worthwhile, I explained. Pay Per Click Marketing : PPC is another search engine marketing strategy that utilizes contextual advertising; based on a search query or the content of a web page, ads will appear. Now I rank for them!

Marketing 240

Marketing How To SEO Training 240

Convince & Convert

JULY 8, 2010

October 2007. Robert Scoble argued that email faced deletion at the hands of Web 2.0 link] Anonymous Between email marketing and social media, I think business marketers pay more attention to email marketing for its convenience, low-cost and far reaching targets, and there are many email marketing services. March 2009.

RSS 128

RSS Research B2B Consultant 128

Techipedia: Tamar Weinberg

JULY 2, 2010

Surprisingly, this is being used not just for straight advertising. The first image is free, but each gift thereafter costs $1. Will social interaction and networking really make the web different? I’ve seen my share of “Happy Birthday Jane&# flyers posted on my sidebar. Thoughtful. Facebook is engaging.

Facebook 111

Facebook Web 2.0 MySpace API 111

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

My tech-friends seem to be mostly agnostic liberals, and my views – though wonderful once you hear them in detail – would cost me a solid fourth at least of my current followers. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. I have another account that is faith-based.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Buzz Marketing for Technology

JUNE 27, 2008

A really nice layout doesn’t have to cost a lot, but shows you’re more than a social media dabbler. Pingback by My Web 2.0 mantra: ease of use, ease of use « Danatopia on June 17, 2008 @ 12:34 pm. [.] — danatopia @ 4:34 pm Tags: blogging, ego searches, social media, Web 2.0 December 2007.

Social Media 280

Social Media Brands Technorati RSS 280

Techipedia: Tamar Weinberg

JANUARY 14, 2009

My most popular post on this site — probably by far — was last year’s Best Internet Marketing Posts of 2007 compilation. How Much Money is a Top Google Ranking Worth to Your Business : Aaron Wall discusses the cost of that #1 link backing up the data with some hard research. Whole Foods did.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Tagging individuals in unflattering pictures that may end up costing your friends their jobs. December 24, 2008 at 3:29 pm Rules Beget Rules = Social Media Principle #5 « An Bui, spelled An With 1 n December 27, 2008 at 1:23 am Living Under a Bridge - Final Wrap Up | SEMpdx Blog December 28, 2008 at 12:54 am » Netiquette 2.0:

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

The Marketing Blog

MAY 1, 2008

Jump to Comments Have you seen Pepsi ‘s newest ad which is a spoof on Akshay Kumar ‘s coke advertisement ? Pepsi has certainly marked the rise of a new dawn with its ‘Youngistan Campaign’ by releasing the advertisement on YouTube before it actually hit the mass media. However, I still review some Web 2.0

Social Media 100

Social Media Web 2.0 Startup FeedBurner 100