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How Google Authorship Is Changing The Future

Small Business Mavericks

In fact, there’s a very good chance that Google will automatically link your social network profiles to your reputation. If that happens, then you can bet that online content producers that haven’t switched from the SEO tactics of 2006 to the SEO tactics of 2013 will fall off the radar. Your reputation will.

Google 111
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How brands can build inclusive campaigns year-round

Sprout Social

Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. Inclusivity is becoming non-negotiable for consumers.

Campaign 113
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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. Topicals Influencer trips are staples within the beauty industry.

Examples 127
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Online Buzz, Reputation and The Power of Voice

Proactive Report

Back in 2006 while I was working a paper with Rok Hrastnik we called the phenomenon of online buzz and reputation The Power of Voice. Nestle is embarking on an emergency online PR campaign to restore its reputation amid sustained criticism on the internet, reports PR Week UK. Nestle has now joined the list. The reason?

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Are You A Business Or A Media Company?

Small Business Mavericks

These include forums, blogs, community websites where industry news can be published, wikis, etc. Look and see what is not being provided in your industry online and provide that. It could be an industry social networking website, it could be an industry wiki or encyclopedia site, or it could be a simple blog.

Company 142
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Best Social Media Monitoring Tools

Bill Hartzer

Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry. TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry.

Cymfony 152
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Are The Yellow Pages Outdated?

Small Business Mavericks

From the article: Unfortunately, we live in a society where this kind of thing can be passed off as real action and the result is the ability of the Yellow Page industry to say “Look we are doing our part!&# I agree with his five talking points, of course, but I’m not so sure about his cynical conclusion.