Like Perlut, I cut my teeth on reputation management and big brand crisis communications. Communication Crisis aaron perlut crisis communications kd paine media relations mitt romney pizza hut president obama presidential debates publicity ray lewis reputation management visaHave you seen that Visa commercial where the little girl asks Ray Lewis questions during a press conference, such as, “Hashbrowns or home fries” and “Do you like my dress?”? ”? Admittedly probably not the best place for a branded question, but a pizza every week for 30 years? MORE >>

The 4 Layers of Online Brand Marketing : With your brand as the core, you then have a website, then content development and off page SEO, and finally social and reputation management. Hint: it’s in the approach and communication, not in the fact that viability isn’t possible in some industries. It’s my birthday and I have some great news! In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. And I did. Want the trends, news, and findings too?  Sign up right now at a totally reduced cost for 2012 for a limited time. MORE >>

Do you think it could be that your business reputation may have been called into question? Always remember that time is of the essence when your business reputation is called into question; * Educate consumers – Your social media tools are great vehicles in allowing you to educate both present and potential customers. In the event your business reputation is taking a hit, having a stable of supporters on social media can help you quell the fire. As a business owner, has your reputation been called into question in the past? In some cases, terribly wrong. MORE >>

Do you know how your reputation is perceived online? Customer treatment – If you consistently deliver bad service or treat your customers badly, that will hurt your reputation. Do you talk bad about the competition or other professionals in your industry? If you have enough negative results associated with your company, then that will reflect poorly upon your reputation. Everything you do and say online today can be a reputation enhancer or a reputation killer. Reputation Management customer service online reputation Social Media website design MORE >>

According to the Zeno Digital Readiness Survey many executives fail to consider social media reputation when making business decisions. In fact, more than one-third of the 300 US  executives (36 percent) say that the CEO of their company does not care, or cares little, about the company’s reputation in social media. In fact, 43 percent of smaller firms said their executives rarely or never consider social media reputation. We see too many organizations missing opportunities, either to advance their reputations or defend them. MORE >>