Call for Regulation In the PR Industry
MARCH 14, 2012
” The vision of Spin Sucks Pro is to change the perception of the industry through daily professional development and education. Perhaps part of the reason is our industry organizations (PRSA, IABC, CIPR, CPRS, IPRA, etc.) don’t regulate the industry. Why is our industry painted in such a poor light all the time? It’s time to regulate the industry.
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. It is critical to maintain a solid reputation because an increasing number of consumers have started to use it as a way to dictate their purchasing behaviors and decisions. Guest post by Jon Rognerud. Free tools to get you started.
Four Common Online Reputation Problems
SEPTEMBER 20, 2012
Anyone with a vendetta and enough determination can eventually tarnish a company or an individual’s online reputation. Online defamation is a particularly big problem for smaller brands; not only must small business owners contend with bad reviews and damaging allegations, but also with the many internal errors that can create online reputation nightmares. Lack of Awareness.
Changes to the Barcelona Principles Hurt the PR Industry
SEPTEMBER 22, 2015
During the live session, I asked him why the PR industry has such a hard time measuring its effectiveness. To his point, it IS better than the original definition from 1982, but it still tells no one (including those of us in the industry) what the heck we do. And yet, it’s the guiding light for the industry. By Gini Dietrich. wasn’t sure what to say next.
Will Lack of Creativity Be the Demise of the PR Industry?
OCTOBER 22, 2012
Like Perlut, I cut my teeth on reputation management and big brand crisis communications. Communication Crisis aaron perlut crisis communications kd paine media relations mitt romney pizza hut president obama presidential debates publicity ray lewis reputation management visa”? Admittedly probably not the best place for a branded question, but a pizza every week for 30 years?
Why “The PR Industry is Dead to Me” is Overreaching
SEPTEMBER 23, 2015
We had a bit of a debate about it because it’s true you can’t be a thought leader without actually doing the thinking, but at the same time, most executives should not spend their time producing content, even if they have a unique position on something in the industry. The PR Industry is Dead to Me. By Gini Dietrich. But not in creating, publishing, and distributing it.
What Marketers Need to Learn from the Entertainment Industry
Convince & Convert
MARCH 26, 2015
Whatever business you think you are in, you are now in the entertainment industry—and most marketers are ill-prepared. Consider my reputation, not just your own. ” This question seems simple enough, but it will change an entire industry as we move from a “Force them to watch it” model to a culture of the willing. Welcome to the entertainment industry, folks!
Seven Ways to Change the Perception of PR
AUGUST 2, 2011
Last year, after a run-in with a spammer, Michael Arrington , the TechCrunch CEO, wrote an article which painted a pretty scathing picture of the PR industry: “…we consider the PR industry, for the most part, the bane of our existence. Virtually every industry has a perception issue. The “Oil Industry” has BP and the Exxon Valdez. You get the picture. In the U.S.,
Social Media Network / Online Reputation Management
Social Media Network Marketing
JUNE 7, 2010
Monday, June 7, 2010 Social Media Network / Online Reputation Management Why Online Reputation Management is suggested: Online Reputation Management, ORM, is the practice of managing your business reputation with your online community of stakeholders within the online media space. Online Reputation Management comprises of various elements. Unported License.
Digital and Social Reputation Ignored by Many Executives
JANUARY 27, 2013
In fact, 43 percent of smaller firms said their executives rarely or never consider social media reputation. Research Social Media Strategy online PR online reputation management social lmediaThe bigger the company, the more likely that the CEO will consider social media in their decision-making. Smaller does not necessarily mean more nimble in social media.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
The 4 Layers of Online Brand Marketing : With your brand as the core, you then have a website, then content development and off page SEO, and finally social and reputation management. Hint: it’s in the approach and communication, not in the fact that viability isn’t possible in some industries. It’s my birthday and I have some great news! And I did. Have a look.
Top 10 Reputation Tracking Tools Worth Paying For
OCTOBER 27, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Social Media News Twitter Facebook Foursquare YouTube MySpace Google Microsoft Humor & Culture Now Trending : HOW TO: Optimize Your Social Media Marketing Strategy December 29, 2008 Dan Schawbel View Comments Top 10 Reputation Tracking Tools Worth Paying For email share email share Do you like this story? Reputation management is essential to both individuals and companies. The second is TruView, which protects and promotes reputations online. You might want all three.
@WSJ: Your Reputation is Serious Business: New Findings From #Deloitte #DeloitteOGP13 #socbiz
Blue Focus Marketing
OCTOBER 31, 2013
From these Deloitte results, it has been determined that companies in every industry now consider reputations to be the most important strategic risk and threat to their business models. The Deloitte survey notes that recent high-profile incidents where brands’ reputations have suffered have brought this issue to the forefront of every business leader’s mind.
Referral Marketing for Professional Services Firms
APRIL 23, 2015
Professional services firms can best increase their visibility, build their brand, and strengthen their reputation by sharing content, demonstrating thought leadership, and clarifying their sales message through these same channels. Reputation-based Referrals (46% of referrals) : “A good reputation is more valuable than money,” wrote the ancient Syrian author Publilius Syrus.
What Factors Matter For Your OnLine Reputation - Social Media
Social Media Network Marketing
JANUARY 16, 2013
Your Online Reputation consists of a number of factors. It is essential to know what is your reputation looking like and what people would be thinking / perceiving about you. In recent times your OnLine Reputation matters as much as your OffLine Reputation matter. Your OnLine Reputation consists of: Comments: Comments that you put on various Forums which are your industry based, Blogs, Social Media Sites, WebSites and so on. The only way to get hold of them is to be regular on checking them. What write, how you project your personality is important.
Achieve Success in Communications With These Behaviors
MAY 18, 2016
If you want to achieve extreme success in today’s dynamic communications industry, Andrew Pelletier has a list of the six behaviors most PR “superstars” embrace. The post Achieve Success in Communications With These Behaviors appeared first on Spin Sucks. Comments Bang on, Adrienne! Every super-successful executive I know.
Dear Bloggers, I Apologise. Regards, the SEO Industry
JANUARY 9, 2013
That it is an industry full of scammers who are trying to use your site for nefarious and dastardly reasons. Every single person within the SEO industry will fit into one of these no matter who they are. These are the people within the SEO industry which blogging communities are probably exposed to most. Regards, the SEO Industry. And why wouldn’t you think that?
Web Presence Optimization, Reloaded
JULY 25, 2011
Where do I start? • Do I have to do everything ? • How does business reputation management differ from personal reputation management? Conversely, the more your name dominates for relevant searches, the more likely prospects are to buy from you, because you look like the expert, the “big dog in the industry (even if you’re really only a small dog).
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
This list is incredibly long, but I hope it’s not any less valuable. I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. Reputation Management. Reputation Management. This is good stuff from the biggest experts in the industry.
Red Carpet Rules: How to Orchestrate a Flawless Event
AUGUST 31, 2016
But when you successfully execute it, you will build a reputation among influencers and media alike for being prepared, organized and on-point. Organizing a red carpet event has its challenges. Nicole Rodrigues shares the most effective ways to accomplish a winning red carpet for everyone involved. The post Red Carpet Rules: How to Orchestrate a Flawless Event appeared first on Spin Sucks.
How to Use Snapchat for Lobbying and Public Affairs
JUNE 8, 2016
Snapchat has recently worked to rehab its more frivolous reputation and has seen brands such as CNN, National Geographic, and the Wall Street Journal establishing presences on the platform. Content Strategy Cool Social Tools Featured Implementation Industry InsiderSeriously. They are awesome. Unlike Facebook or Twitter, Snapchat content comes and goes and is gone after 24 hours.
How Purpose Will Power Future Online Communities
MAY 25, 2016
Reputation elements develop over time and are helpful to make judgements about the value of content and contributors, but it is hard to say any given community experience truly evolves. On the whole, the Community experiences are surprisingly static. Esteem (through participation and the advancement through reputation system). ———— Purpose. a.k.a. In Summary.
Search and Social Lessons from the Zenith Social Media Marketing Conference
JUNE 10, 2014
Reputation management (the knowledge graph) is vital for SEO – Google wants to know who you are and how legitimate you are. Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair. Start with research: is your goal achievable?
Is failing fast failing you?
MAY 4, 2016
Haven’t gotten your copy of: SPIKE Your Brand ROI: How to Maximize Reputation and Get Results? Debunking the Hype Featured Industry InsiderGuest post by Adele Cehrs, CEO at Epic PR. ———– Among executives “failing fast” is all the rage. But, what does that really mean? And how do you put it into practice for your organization?
Don’t automate your content, humanize it
MARCH 3, 2015
Small businesses constantly face the social media time challenge and often lack the resources required to sustain a proper reputation on the Internet. Whether you’re using social media automation to sustain your online reputation or increase your audience, be sure to steer clear of any social media blunders by humanizing your content. Content Strategy Implementation Industry Insider
Measuring and Monitoring Online Reputation: What, Why, and How
SEPTEMBER 12, 2012
In this day and age, there’s really nobody who is exempt from the supreme importance of online reputation. Business owners need a sterling online reputation to ensure that they keep attracting new clients. Job seekers need a good reputation to put their best face forward, in the likely event that a potential employer checks them out on Google. Bloggers need a good online reputation for any number of reasons; whether you’re seeking to build an audience or sell products, having people know that you’re reputable and authoritative is key.
Five Social Media Tips for the Hospitality Industry in 2011
DECEMBER 28, 2010
Guest post by Didi Lutz , an award-winning public relations professional specializing in the travel and hospitality industry. believe social media can help the hospitality industry through the Great Recession and give it a much needed communications makeover in the process. The hospitality industry adopts late on most things new – especially technology. Hire a pro.
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
Filter and group search results, benchmark your brand against your industry peers, and view a range of KPIs including response rate, engagement rate and follower growth. When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., increasing social engagement, website traffic over time, etc.) ” — Comms Axis.
Burn your social media strategy
DECEMBER 17, 2015
That means most of these firms are using social media to chase marketing strategies to drive sales (an approach we now know will fail) while the minority have social media strategies designed to improve customer satisfaction, reputation, loyalty and retention–goals generally not associated with Marketing but with Public Relations and Customer Care departments. Then read it again.
25 of the Best Web Presence Optimization Guides of 2012
MARCH 11, 2013
” Among the findings presented: “Paid search ads increase clicks to your site, even if you have the #1 organic listing on the search results page,” and a unified web presence strategy will ultimately drive more traffic to a web site than doing organic or paid search alone—or, for that matter, with PR, social or industry marketing. sources of information to make a decision.
7 Ways Guest Posting Can Boost Your Reputation
MAY 1, 2011
Today, we’re going to look at the brand and reputation that can be created through smart guest blogging. From building an audience for your own blog to increasing awareness of your product, here’s why you should guest blog for reputation alone. There’s an old ad industry saying, that it takes anywhere from six to ten impressions for any single advertisement to have an effect on you. Did it boost your reputation? I’d love to hear how it went in the comments. Ways Guest Posting Can Boost Your Reputation. Purely business? The reason?
How to Empower Staff to be the Voice for your Organization Through Social Media
JULY 11, 2014
“As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization’s reputation and relationships with the community.” From the Trenches Industry Insider Nimble Nonprofit —————-. photo credit ). More like this.
Shedding Light on Black PR
FEBRUARY 20, 2013
It’s an exposé of China’s “black PR industry.” And reputation management is often a large part of what we, as PR professionals, do; for some, it’s what they specialize in and focus on. There are enough shysters out there in general; the PR industry has more than its fair share of them. Terri Johnson tipped me off to a fascinating story yesterday.
Think Globally, Act Locally: Introducing Advanced Geolocation
JULY 23, 2015
quick example: if we think about the fashion industry in the United States alone, there are different needs & preferences from East Coast to West Coast and everything in between. Being able to keep track of competitors on a regional level is great added value for brands in all industries – but for politicians running for office and their PR teams it could truly make a difference.
Monday Roundup: Building Thought Leadership
MAY 18, 2015
Thought leaders are not only the go-to people in their industry, but those who move and inspire others in their field. How to Become a Leader in Your Industry Using Social Media. Building a lasting quality reputation through content marketing and social media takes consistent, concerted effort.” ” Brian Honigman , as he explores a “regimen to reap massive rewards” as a thought leader in your industry. 3. 6 Tips for Building Thought Leadership into Your Marketing Plan. How do you maximize your presence as a thought leader in your industry?
Taking Ownership of Online Trust Signals
JANUARY 27, 2016
Wouldn’t it be incredible if every PR pro stopped just once a year to listen, and created some kind of trust and reputation audit? Top 1% Influencer Carrie Morgan just released her first book: Above The Noise: Creating Trust, Value & Reputation Using Basic Digital PR. Carrie also blogs at Rock The Status Quo and leads one of the largest Twitter chats in our industry, #PRprochat.
How to Influence People in Online Communities
JUNE 4, 2012
Here’s the latest post in our “INDUSTRY INSIDERS” column. Every Monday, we’ll be bringing you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry. Give your network a fine reputation to live up to. Industry Insider
What Is Public Relations? We Have a Perception Issue
NOVEMBER 2, 2011
She said: This conversation (with the student) got me thinking … and then I started wondering whether we spend too much time focused on defending our industry, instead of just producing high-quality work. The problem is not that we spend too much time focused on defending our industry. Communication PR Heather Whaling PR industry perception PRTini what is PR what is public relations
Best Web Presence Optimization Guides and Tips of 2011
MARCH 26, 2012
They use terms like “search and social,” “inbound marketing,” “social media optimization,” “online reputation management,” “internet marketing” and others, with general agreement that the art and science of getting found on the web today require much more than just SEO–but no agreement on what to call it.
Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap
APRIL 28, 2016
Once again we were honored to take our #GetRealChat on the road and chatted on Twitter with the Adobe team and other industry leaders live from the event in Las Vegas. Of course there were brand Leaders as well from Mattel, Mcdonalds and industry leaders such as Brian Solis , a good friend and one of my favorites in the industry. They’re not just geeks or technologists.