This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. It is critical to maintain a solid reputation because an increasing number of consumers have started to use it as a way to dictate their purchasing behaviors and decisions. How do you actually do it? 1) Create Social Media Accounts For Your Brand.
Call for Regulation In the PR Industry
MARCH 14, 2012
When the New York Times reported on the new PR definition, the meta description they used was, “People submitted 927 proposals in an effort to update the definition of public relations for an age of social media and spin doctors.” ” The vision of Spin Sucks Pro is to change the perception of the industry through daily professional development and education.
Four Common Online Reputation Problems
SEPTEMBER 20, 2012
Anyone with a vendetta and enough determination can eventually tarnish a company or an individual’s online reputation. Online defamation is a particularly big problem for smaller brands; not only must small business owners contend with bad reviews and damaging allegations, but also with the many internal errors that can create online reputation nightmares. Lack of Awareness.
Burn your social media strategy
DECEMBER 17, 2015
I recently came across an amazing post that I urge everyone to read about the current state of social media. Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. DOING SOCIAL MEDIA RIGHT. Most companies are doing social wrong and have done it wrong from the beginning. Toss out your social media scorecard immediately.
Changes to the Barcelona Principles Hurt the PR Industry
SEPTEMBER 22, 2015
During the live session, I asked him why the PR industry has such a hard time measuring its effectiveness. To his point, it IS better than the original definition from 1982, but it still tells no one (including those of us in the industry) what the heck we do. And yet, it’s the guiding light for the industry. From: Media Measurement Requires Quantity and Quality.
Will Lack of Creativity Be the Demise of the PR Industry?
OCTOBER 22, 2012
Like Perlut, I cut my teeth on reputation management and big brand crisis communications. This Wednesday, October 24, join Mark Story for a Livefyre Q&A to discuss his book, “ Starting Your Career as a Social Media Manager.” ”? Admittedly probably not the best place for a branded question, but a pizza every week for 30 years? ” But I digress.
Eight Tools for Social Media Listening
OCTOBER 4, 2011
There are five steps in social media we always recommend to new clients who are just beginning to branch out online. Social media is no different. To be a master at social media communication you must have a strong foundation of listening. Reputation Management. Social Bookmarking. They are listen, assess, engage, measure, and refine/improve.
Search and Social Lessons from the Zenith Social Media Marketing Conference
JUNE 10, 2014
Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Only 22% of businesses track their social results well. Start with research: is your goal achievable?
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Relevanza ). 2.
Why Social Media Is The Catalyst For Telling The Truth
JANUARY 9, 2012
Social media has forever changed marketing and business. As a result of these new and inexpensive social tools, businesses are jumping onto social media as means to communicate with their customers and create awareness. But, thanks to social media, the conversation between businesses and customers has become a two way street. That’s ok.
Social Media Network / Online Reputation Management
Social Media Network Marketing
JUNE 7, 2010
Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. What People Have To Say About Pervara - Social Med. Unported License.
Social Media Impacts a Pet Grooming Business
The Social Media Incubator
JULY 14, 2014
Many businesses in varying industries wonder what, if anything, social media can do for them, and every industry is different when it comes to forming a social media strategy. Other times, social media can have an effect on a business without a direct posting to a social media site. Post by Noah’s Memorial Classic.
6 Free Social Media Monitoring Tools: With Tips from Experts
JUNE 3, 2015
Social media monitoring (often called social listening) is increasingly becoming a key part of a brand, company or organization’s business strategy. But to do so effectively you need to know what tools to use and how to use them and especially for smaller companies you may want to test out some free tools before investing in a more complete social media monitoring tool.
SHORTHAND: Erik Qualman on Digital Leadership, Disruption & Reputation
MARCH 21, 2016
In my new Shorthand series, I’ll be asking fellow social media marketing industry leaders for three quick and easy-to-digest insights into their areas of expertise or interest. good question to ask before any endeavor is what does success look like? 3) Does digital reputation matter to people under 30? One needs to understand the new rules of reputation.
Social Media is Going Corporate [Infographic]
JUNE 26, 2012
Tweet This infographic from MBA Programs takes a look at how and why social media is going corporate and how small and large businesses alike are tweeting, pinning and posting like never before to gain extra exposure and interact with their customers and fans. Corporate social media usage is skyrocketing. Similar Posts: How Social Is B2B? Blogging: an exception.
The 7 Types of Social Media Users and How to Engage Them
JULY 18, 2013
Using social media to market your company is an undoubtedly wise decision. Depending on your industry niche, appealing to the public with fun content can be difficult, but can still be done. One brand that has done this impressively in a “duller” industry is Maxwell Systems. The National Association of Home Builders runs an amazing social game.
Your Definitive Guide to Social Media Image Sizes
Convince & Convert
APRIL 15, 2016
Social media platforms are always being updated, which means they’re constantly changing their profile and cover photo dimensions, layouts, and dimensions for uploaded images. It However, high-quality and creative imagery is imperative to your social media marketing success, so it’s important that you know the proper dimensions for each network you use. Facebook. Tumblr.
How Airlines Use Social Media: Lessons for Everyone
JUNE 26, 2011
In an effort to build customer engagement, an increasing number of airlines are creating an active social media presence — Twitter accounts, Facebook pages, and check-in locations for location-based apps. And who could forget the string of recent airline-industry PR debacles that had the companies scrambling to redeem themselves? What size are these teams?
How To Gain Value From Social Media Feedback
MARCH 4, 2012
Tweet Many businesses hop on the social media train, since this is what everyone else is doing these days. However, this requires that you as a business set goals and work strategically with social media instead of creating a presence where you are fumbling ahead and not having a presence that is consistent. Read our previous post Social Data Is An Important Key.
The Dirty Dozen Top 12 Social Media Mistakes to Avoid
APRIL 19, 2011
There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success.
Are You A Social Media-Savvy Leader? You Should Be!
Small Business Mavericks
OCTOBER 10, 2014
I just came across an interesting survey, BRANDfog’s 2014: The Global, Social CEO. This annual look at social media engagement in the C-Suite explores the changing role of a business leader’s involvement with social media by surveying 1000 employees in both the UK and the US. The industries represented are diverse, and the company size varies from startup to Fortune 1000. Social CEO engagement leads to brand trust — if they know who you are and respect you, they are more apt to trust your brand. Size Does Not Matter.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s not what you almost certainly think.). Visual.ly ). 8.
How to Empower Staff to be the Voice for your Organization Through Social Media
JULY 11, 2014
“As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization’s reputation and relationships with the community.” ” How to Empower Staff to be the Voice for your Organization Through Social Media from Farra Trompeter, Big Duck.
Why Investors Need to Use Social Media
Convince & Convert
AUGUST 31, 2015
In the past, successful decision-making was based on knowledge garnered from traditional media, trade publications, and personal connections. However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements. And that’s precisely where social media comes in. LinkedIn Provides Industry Insights.
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice. Social Analytics. Check out our social media analytics compass. Mention.
The 10 Golden Rules Successful Social Media Managers Live By
JUNE 9, 2016
I was a bit nervous before writing this post because there are so many possible golden rules for social media managers. From golden rules like setting proper social media goals to truly understanding consumer behavior and implementing that into your marketing strategy, this post could have taken on a variety of shapes and forms. Let’s go! 1. Communicate. Share.
Communicate the Value of Social Media to the C-Suite
JULY 18, 2012
It is a precarious journey when it comes to communicating the value proposition of social media to the C-suite. Often, this is because there is a gap between social media’s perceived benefits and traditional business measurement. First, allow me to preface this post by stating that quantifying social media’s ROI is a necessary endeavour.
Interview with Social Media Influencer: Tamara Littleton
Social Media Citizens
JUNE 9, 2011
Tamara Littleton is CEO of eModeration , a moderation and community management company which works directly with worldwide advertising agencies, third sector clients and media brands including MTV, ITV, 02, Nokia and ESPN as well as leading agencies like Ogilvy, Saatchi & Saatchi, Euro RSCG, Wieden and Kennedy and Publicis. At least, not for the sake of using social media.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. Adam T.
Why “The PR Industry is Dead to Me” is Overreaching
SEPTEMBER 23, 2015
We had a bit of a debate about it because it’s true you can’t be a thought leader without actually doing the thinking, but at the same time, most executives should not spend their time producing content, even if they have a unique position on something in the industry. The PR Industry is Dead to Me. By Gini Dietrich. But not in creating, publishing, and distributing it.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
Many loyal readers have checked in on the newsletter throughout 2011 to get both evergreen content , the content that typically embraces these monthly updates, in addition to something completely new, monthly digital trends – the stuff you use for presentations and proposals, for arguing that social media and online marketing does have a firm place in today’s landscape. The
Social Media and Security: Protecting Your Nonprofit
JANUARY 14, 2014
Social media has revolutionized the way people communicate and has become a central player in the nonprofit field. With the help of social media, nonprofits can easily organize events, raise money and find new supporters, all with just a few clicks. Unfortunately, like anything else that carries power, social media also carries inherent risk.
How to Measure PR and Social Media Results
JULY 12, 2012
We’ve always gotten away with “measuring” our results in terms of media impressions, reach, and advertising equivalencies. After all, it’s hard to quantify brand awareness and credibility and reputation and thought leadership. But when the web disrupted our industry we slowly began to see new and interesting ways to measure our efforts. Her response?
100+ Social Media Monitoring Tools
OCTOBER 12, 2010
From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts. My reputation has been damaged: why? Looxii is a social media analytics platform.
Australian Journalists and Social Media Influence
FEBRUARY 5, 2012
Forbes Magazine recently very kindly named me in the global Forbes Top 50 Social Media Influencers. thought I would repay the compliment by listing in order of Influence, the top 500 Australian Journalists by influence in social media. Which journalist/media person is missing? Here is a list of different types of Influencers and Social Media.
A Social Media Approach Every Small Business Should Be Using
NOVEMBER 16, 2015
Would you like to know how to use social media to connect with your target market? While the effective use of social media continues to elude many small business owners, there are proven benefits to establishing a solid online presence. Sure you know that social media can create relationships, establish trust and earn a client for life. Social Media
What Factors Matter For Your OnLine Reputation - Social Media
Social Media Network Marketing
JANUARY 16, 2013
Your Online Reputation consists of a number of factors. It is essential to know what is your reputation looking like and what people would be thinking / perceiving about you. In recent times your OnLine Reputation matters as much as your OffLine Reputation matter. Your OnLine Reputation consists of: Comments: Comments that you put on various Forums which are your industry based, Blogs, Social Media Sites, WebSites and so on. Social Media: It is a good idea to have your presence on a Social Media Page. Your turn!
The Biggest Social Media Scandals, Fails, and Blunders of 2013
MARCH 26, 2014
Social media can do a lot of good, but it’s also a platform capable of killing a reputation in under a minute. Check out these biggest social media fails of 2013. But their social media managers forgot about a Tweet they’d already scheduled and failed to take it down before it went live. Risk and Social Media Woops. Nothing.
How to Build a Strong Social Media Presence
AUGUST 19, 2015
You have taken the time to invest in social media. You have even created and implemented a social media strategy. So how can you improve your social media results? Use them today to instantly improve social media results tomorrow! How to Build a Strong Social Media Presence. 1. Monitor Your Reputation. Social Media
List of Rules to Remember When Engaging in Social Media
APRIL 18, 2011
Tweet Many organizations are starting to get involved in social media. But do your employees know how to act in new media on behalf of your business? Do you have any guidelines to make them acquainted with a social media presence? If the answer is no, maybe it’s time to start looking at some rules of social media engagement. Think before posting.