When the New York Times  reported on the new PR definition, the meta description they used was, “People submitted 927 proposals in an effort to update the definition of public relations for an age of social media and  spin doctors.” ” The vision of Spin Sucks Pro is to change the perception of the industry through daily professional development and education. Perhaps part of the reason is our industry organizations (PRSA, IABC, CIPR, CPRS, IPRA, etc.) don’t regulate the industry. It’s time to regulate the industry. MORE >>

There are five steps in social media we always recommend to  new clients who are just beginning to branch out online. Social media is no different. To be a master at social media communication you must have a strong foundation of listening. Reputation Management. Twendz is a reputation management tool that looks at how people feel about a brand or a topic. The media landscape has changed and print journalists are no longer the only ones with influence. Social Bookmarking. The Art and Science of Listening. First things first. MORE >>

Don’t know about you, but I’ve been starved for standardization in social media measurement and analysis for ages. Thanks to a cross-industry collaboration of PR trade bodies; social media analytics, advertising and word-of-mouth associations, and a handful of blue-chip client companies, progress is definitely being made.  The work follows the AMEC Barcelona Principles in 2010 and the AMEC Valid Metrics Framework in 2011 , both of which established preliminary methods for measuring social media. Tagged: ROI , Social Media Measurement. MORE >>

Social media listening. Social Social media monitoring. Social Social media tracking. Social Social media intelligence. There are many descriptions of how we can use social media as a listening tool, to complement (or replace) our more interactive approach where we converse too. While the idea behind social media listening is cool – after all, who doesn’t want to know what’s being said about them, by who and when? How Much Listening Does Social Media Listening Really Offer? Yes please! It can be. MORE >>

Many loyal readers have checked in on the newsletter throughout 2011 to get both evergreen content , the content that typically embraces these monthly updates, in addition to something completely new, monthly digital trends  – the stuff you use for presentations and proposals, for arguing that social media and online marketing does have a firm place in today’s landscape. The Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority. Social Media. Social Networks. MORE >>