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How to Use LinkedIn Stories for Your Business

Later

It’s still unconfirmed exactly how the new stories feature will look and work, but LinkedIn’s Senior Director of Product Management, Pete Davies, shared that the format will be great for encouraging more conversations on the platform. . Just remember to keep your content suited to the fast and easy-to-digest nature of stories.

LinkedIn 111
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Turning Branded Contests Into Branded Content

Twist Image

Social Media does many cool and interesting things when it comes to content, but it's also an incredible driver for contests. This often forgotten medium is in desperate need of rejuvenation, and all of the moving parts are now available through both online and mobile channels to make it happen. Chevy hits a speed bump.

Brands 97
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Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

Buffer Social

Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. The News Feed is one of Facebook’s marque innovations. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance.

Feed 111
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10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Many blame their low conversion rates on Facebook: “Facebook ads don’t work.” “I Upon learning these statistics, we did a little—actually, a lot—of digging to find out who/what is actually to blame for these disproportionately low conversion rates. Test: Copy length and content; image quality and subject matter. Gift download.

Brands 279
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Reflections on the changing digital agency environment

Dave Fleet

The (actual) year of mobile. The first five years – 2006-2010 – were catalysed by constant change. Low-cost content production is gaining traction. The (actual) year of mobile. If you look at any trends deck over the last five years (including my own), they’ve all cited “the year of mobile” pretty much every year.

Mobile 105
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Guide to Every Social Media Metric That Matters

Socialmedia.biz

Social media has been the fastest growing trend in world history, with Facebook amassing more than 2 billion monthly active users since its launch in 2006. However, you cannot just post arbitrary content online and expect quantifiable results. Was there an influx of text-based content, as opposed to images?

Metrics 70
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The Best Job in Social Media

Convince & Convert

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. Charlie Kautz, TaylorMade Golf @charlietour.