Motives behind Lance Armstrong’s confession
Sherrilynne Starkie
FEBRUARY 2, 2013
None received the expected reputational boost from the exercise. Lance Armstrong at the 2005 Tour de France. A public poll undertaken by SurveyUSA since the Oprah appearance shows that only 21% of Americans think that Lance can now restore his reputation. Miles: What Marketers Can Learn From Lance Armstrong.
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