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Social media and Montreal’s student protests

Sherrilynne Starkie

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. Montreal Student Protest Berri Hill (Photo credit: xddorox).

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Social Media Metrics and Conversion

Proactive Report

US businesses have definitely accepted that social media has to be a part of their marketing and PR activity - four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. That’s a big jump from the 42% who used social media in 2008. Conversions.

Metrics 75
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Awareness to Sales: Building a Social Media PRISM Funnel That Converts – Ian Cleary [SSM051]

Buffer Social

Is social media best used for sales or for brand awareness and engagement? The age-old question that marketers have been debating even before Mark Zuckerberg started TheFacebook in his tiny Harvard dorm room back in 2004. Why both awareness and sales are an important part of social media. Ian Cleary on Twitter.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

For instance, internet users create new social media accounts every day. You cannot underestimate the power and impact of social media in the business world today. Previously, people used social media platforms to chat, create friendships, share files, and perform other social activities.

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Surprise and delight: What it is and brands who get it right

Sprout Social

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. If a surprise and delight idea is executed well, customers are more likely to advocate for the brand, especially on social media. How to surprise and delight customers. Host an event.

Brands 98
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#MySMCStory: Social Media Club and Me

Ari Herzog

Eight years after building my first website, I began blogging 2004 on a now-deleted LiveJournal community. We’ve launched a monthly book club which features social media industry titles and host monthly webinars accessible to all SMC members worldwide. Fred Wilson. 300,000+ across 328 chapters in 52 countries.

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Social Media Tips From Around The Web

Diva Marketing Blog

Since Diva Marketing (Blog) launched in 2004, social media has gone through changes that have disrupted our digital experience. Long form text posts (blogs) have been joined by short form content that includes various forms of media from photos (Pinterest, Instagram) to video (Snapchat, Pericsope).