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Social Media Metrics and Conversion

Proactive Report

While companies were finding their feet in this new medium, soft metrics such as fans, followers and engagement in conversation have been accepted as a yardstick. Research from BazaarVoice and the CMO Council shows that as social media is maturing the C-Suite wants to see conversions and how it is affecting sales and revenue.

Metrics 75
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Social media and Montreal’s student protests

Sherrilynne Starkie

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. It turns out that Twitter was the perfect channel for the task.

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Surprise and delight: What it is and brands who get it right

Sprout Social

Reviewing customer conversations and trending topics can help you pinpoint opportunities for your brand. Also, notice how Chewy references the pet by name when interacting with customers on Twitter: @Chewy truly is amazing. Dreams (2004 Remaster) – Fleetwood Mac. — Anna Brose, MSc (@alcesanna) June 15, 2022.

Brands 96
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Mathemagenic " Reasons for using weblog to keep information bits

Buzz Marketing for Technology

December 2004 (22). November 2004 (27). October 2004 (31). September 2004 (34). August 2004 (11). July 2004 (49). June 2004 (23). May 2004 (27). April 2004 (41). March 2004 (41). February 2004 (35). January 2004 (50). Conversations (99). April 2008 (1).

RSS 113
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Awareness to Sales: Building a Social Media PRISM Funnel That Converts – Ian Cleary [SSM051]

Buffer Social

The age-old question that marketers have been debating even before Mark Zuckerberg started TheFacebook in his tiny Harvard dorm room back in 2004. Ian Cleary on Twitter. How to Build a Content Conversion Funnel – RazorSocial Blog. Is social media best used for sales or for brand awareness and engagement? Is there one?

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The information processing view of humanity

Buzz Marketing for Technology

We now all know that the economy revolves around conversations. The insights I got from my unstructured conversations with these people was immense. Yet the nature of conversations is that they are - largely - evanescent. I will experiment more with the format of a post-conversation video, as I think it can be very useful.

Process 100
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Jake's Take: Facebook Hits The Big 5-0-0

Firebelly

Mark Zuckerburg launched Facebook in 2004 for his friendsand classmates at Harvard University, then continued to branch it out to otherschools. Follow him on  Twitter. Despite the catches, Facebook is putting up very impressivenumbers for growth year after year. View an alternate.

MySpace 113