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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

It’s fair to say 2023 has been a busy year in the social media world. So much has happened that Elon Musk’s acquisition of Twitter in late 2022 feels like ancient history. The Twitter name does not make sense in that context, so we must bid adieu to the bird.” Let’s get into it! link] now points to [link].

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu.

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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

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What is Twitter Spaces? – Bring your Twitter conversations to life with audio

Sprout Social

While images once dominated the social media landscape (and they still do), audio has gained momentum in the last couple of years. The social audio app Clubhouse created a lot of buzz when it launched in 2020 on an invite-only basis. What is Twitter Spaces? Why use Twitter Spaces? How to start Twitter Spaces.

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

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Netflix’s Social Media Strategy Unveiled: A Comprehensive Analysis

Keyhole.co

But beyond their top-notch content, they’ve also made a name for themselves on social media. In this blog, we’ll be taking a deep dive into what Netflix is doing right on social media and how they’ve contributed to their success. But first, let’s dive into what their social media accounts look like.

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Twitter Rolls Out Conversation Threads on iOS

Social Media Today

Twitter has rolled out the first element of its 'conversational' update, which has been in beta testing for several months.