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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. Let’s get into it.

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Global Investors Tune in As Live Video in Ecommerce Takes Off 

The Realtime Report

Video in Ecommerce Takes Off . SWIRL is on a mission to make eCommerce more engaging and human by bringing the in-store shopping experience online. On average, SWIRL has helped businesses to shorten their customer journey by cutting down the time it takes for them to purchase by 50-60%. Global Investors Tune in As Live.

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How to Make Money on Social Media: Tips for Brands and Creators

Hootsuite

The good news: There are so many ways to make money on social media! The bad news: There are so many ways to make money on social media…. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media.

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How to Host a Successful Virtual Event: Tips and Best Practices

Hootsuite

Virtual events still sound a little futuristic, but they’ve been happening since 1993 when the world’s first livestream brought us nail-biting webcam footage of a coffee maker in mid drip. On TikTok, teenagers have gone viral with sleep feeds , raking in crypto coin as they catch some zzz’s. Kick things up a notch with a full-on class.

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Instagram shopping: how to set up a store that attracts more customers

Sprout Social

How does Instagram shopping fit into your social media strategy ? It’s no secret that consumers rely on Instagram to browse new brands and hunt for products. Recent data shows that shoppers on Instagram have gone from “browsing” to “buying” in a huge way. But times have changed.

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Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Those people are engaging with retail brands on social. But that’s not the only social media impact on retail brands. Set up native social commerce solutions. Native social commerce solutions make it easier for social media users to buy from your retail brand, often without ever leaving the social platform. Another 26.3%

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Conversational marketing: What it means for your social media strategy

Sprout Social

Relying on one-way communication channels like lead capture forms won’t cut it. Relying on one-way communication channels like lead capture forms won’t cut it. For example, a strong conversational marketing plan might seamlessly connect a concerned customer in your live video chat to their designated sales rep.