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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Social Mention.

SM2 206
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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Sentiment: Are the comments, posts etc.

SM2 190
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The Social Media ROI Debate

Webbiquity SMM

But if John Doe is influenced to buy from you based a tweet—but completes the purchase through another unrelated channel—there’s no way to assign the value of that sale to Twitter. That said, there are many aspects of social media that can and should be measured, both to show results and to help guide future activities (e.g.

ROI 194
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Social media metrics, a video review

Jeff Esposito

This post was mentioned on Twitter by jeffespo and Rebecca Denison, Cheryl Hilpert. I like Vocus for some things and radian 6 for others. My trouble with the Social Influence Marketing score is that it's not really measuring influence, it's measures sentiment, and they're not the same thing.

Metrics 28
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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? What is an @ mention on Twitter etc… I think you're right about some PR firms still looking to social media as a broadcast tool not a landing place for consumer connections. I mirror your sentiments. What do you think?

Questions 159
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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. I agree and I'll share my own take on the fact that Facebook and Twitter is still rented land.

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. I agree and I'll share my own take on the fact that Facebook and Twitter is still rented land.

Facebook 167