Webbiquity SMM

OCTOBER 13, 2010

and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

AUGUST 9, 2010

Sentiment: Are the comments, posts etc. Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. Answers, comments posted on your blog, etc.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

AUGUST 23, 2010

Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink.

ROI 193

ROI Social Media Vocus Metrics 193

Jeff Esposito

AUGUST 3, 2010

I like Vocus for some things and radian 6 for others. My trouble with the Social Influence Marketing score is that it's not really measuring influence, it's measures sentiment, and they're not the same thing. And really different tools can be used to measure different things. What are you looking to get out of measuring?

Metrics 28

Metrics Review Social Media Video 28

Convince & Convert

AUGUST 18, 2010

I mirror your sentiments. link] Michael Shouldice RT @Vocus: RT @JasonFalls: If your PR firm is asking these questions about social media, they're doing it wrong. The problem with the approach most people take is how to quickly garnish all attention to surround them, without thinking about a holistic long term approach.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. It's a sci-fi thriller in the making, no doubt. link] Veftengsl Great post!

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. It's a sci-fi thriller in the making, no doubt. link] Veftengsl Great post!

Facebook 167

Facebook Consultant Social Media Sites 167