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Link Building Tactics for Publishers

Adam Sherk

These activities typically involve collaboration with multiple groups including tech, edit and audience development as well as the SEO, PR and social media teams. Smart syndication. With syndication the primary SEO aim is protecting the original source and reducing the risk of being outranked for your own content.

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Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?

Adam Sherk

But What About Nofollow? External links on Pinterest have the nofollow attribute which takes way their direct SEO value (a necessary step to combat abuse). However links from Pinterest still have considerable indirect SEO value as users discover content through them which leads to links and social shares in other places.

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

Syndication and Sponsored Content. Syndication is an important audience development and traffic driving tool for publishers. It also comes with SEO risk factors, so it is critical to build safeguards into all syndication contracts. Related posts: Search Marketing Dwarfs Social Media in Interactive Marketing Budgets.

SEO 100
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Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

It can be done by redirecting the sponsored links to an intermediate page that is blocked via robots.txt, or by applying the nofollow attribute to the JavaScript links (see the Vanessa Fox writeup as well as the second half of this article in SEL for more detail). Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

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Fetching Friday – Resources Mashup, Hawaiian Relaxation & More

Kikolani

4 ways to safely syndicate content. Social Media. Will social media change in 2010 ? Next week on Kikolani , I will share my blogging and social media goals of 2010, and also an analysis of how blog commenting makes a difference. How not to be labeled a spammer in Dofollow forums while link building.

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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

Modern blog software allows you to format the layout to resemble magazines, corporate web sites or for syndicating videos. Quick advice: combine web publishing and other media to reach your audience. Social media. Use social media as micro-blogging platforms. Podcast feed.

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How to Go Beyond Blogging and Harness Multi-Channel Marketing

ProBlogger

Modern blog software allows you to format the layout to resemble magazines, corporate web sites or for syndicating videos. Quick advice: combine web publishing and other media to reach your audience. Social media. Use social media as micro-blogging platforms. Podcast feed.

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