“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids
Pixlee
NOVEMBER 15, 2018
The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Brands have always sought ways to authentically reach their audience – social media influencers have been a natural extension of that game plan. In Consumers We Trust.
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