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“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

Savvy brands will unearth this flavor of ‘influencer’ in the form of user-generated content (UGC) to amplify the authentic voice these individuals lend to their content. In fact, in a global survey of consumers, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising.

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How to Make Short-Form Videos That Stand Out

Hootsuite

Tap into user-generated content (UGC) A great way to get more eyes on your short-form content is to tap into user-generated content (UGC). By leveraging UGC, you build trust with potential customers as they can see the real-life experiences of people who have used your products or services.

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Will Your Number of Instagram Followers Matter in 2019?

Pixlee

In fact, Nielsen found that 83% of consumers prefer recommendations from friends and family over other forms of advertising, and nanoinfluencers essentially practice a heightened form of word-of-mouth advertising. UGC can be gathered on Instagram in a variety of ways.

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How to Setup and Run an Ecommerce Referral Program

Pixlee

In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Instead of offering lower prices and cash incentives, high-growth brands are using UGC and community engagement to improve brand favorability and boost referrals. Identifying brand advocates.

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User Generated Content 101

Pixlee

The definition of user generated content (or UGC) is any form of content including blogs, tweets, photos, videos, and beyond that was created by users of an online system or service and is available via social media websites. Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty.

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EGC is the Key Content Marketing Trend

Convince & Convert

We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. Nielsen says that advertising from companies is trusted by 47% of global citizens. EGC is 2015’s most powerful marketing abbreviation.

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New Social Media Report, and What About UGC?

Janet Fouts

According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. User Generated Content (UGC). According to this infographic from AdWeek , Millennials prefer UGC with people in the image, where Boomers focus on product details. The UPS Store UGC Campaign.

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