Convince & Convert

MAY 13, 2010

Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. You must fight social media fire with social media water. Every company is its own TV station, magazine, and newspaper. How can I help you?

Social Media 154

Social Media Strategy Social CRM Consultant 154

Convince & Convert

JUNE 11, 2010

Wisely improve the present, it is nike dunk low thine. And to think I was the one who launched your published writing career when I gave you a chance with your first column way back when for bizAZ magazine. Go forth to meet the shadowy future, without fear, and with a manly nike dunk cheap heart. newrulesofinvesting congrats, Jay!

Upcoming 126

Upcoming Project News Social Media 126

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. I’d be happy to share my slide presentation with you, too).

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

APRIL 15, 2010

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Photography magazines. Is Your Company in the Content Marketing Industry?

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

MARCH 4, 2010

Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger. That’s what a lot of multi-author corporate blogs feel like, so is it any wonder that there aren’t many subscribers?

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

FEBRUARY 23, 2010

link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? When applied to the area of Social CRM, we see the majority (+90%) of activity as reactive (social monitoring)– very focused on the service-side. link] Mike Adams RT @OneCoach: Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. We were on a WebEx with a client and their PR firm, they were so called social media gurus. What do you think? How can I help you?

Questions 162

Questions Social Media Consultant Education 162