Sprout Social

NOVEMBER 18, 2020

Those that do, like Peloton, can drive incredible brand loyalty and advocacy. Beyonce x Peloton collaboration introduces a social competent by committing Peloton equipment to 10 HBCU's. They want to believe in the people behind their favorite products and feel good about the choices they make when shopping. ESSENCE [link].

Activities 116

Activities Brands Social Capital Compete 116

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Getting a solid return on investment in social media is tough to measure. Tracking the KPIs of Social Media. 50 Top Tools for Social Media Monitoring, Analytics, and Management 2013.

Analytics 380

Analytics Social Capital Klout Analysis 380

Convince & Convert

NOVEMBER 1, 2011

That is the difference between social capital and influence, because they’re very different. But I do not know that I could find value in social capital relations, finding people who are influential. I have a report coming out on this very soon with Altimeter. All of those things should run simultaneously.

Klout 121

Klout Social Capital Influencer Social Graph 121

Jeff Esposito

JULY 21, 2010

Now with this newfound brand loyalty and a promise of greatness, Gilbert has a great opportunity in front of him if he can expand on the PR goodwill. That said, you make some interesting points about what the club should do with the goodwill and social capital they have built up. Write it, and burn it.

Jive 30

Jive Forums Committee Survey 30

Sprout Social

SEPTEMBER 14, 2022

It’s not a storefront, it’s their social strategy. Audiences experience brands primarily through social media. A social-first brand strategy opens the door to increasing market share and customer loyalty. They can be a powerful source of social capital during times of crisis, too.

Strategy 101

Strategy Brands How To Template 101

Convince & Convert

JUNE 23, 2010

I would argue that Ford should go leagues further, by embracing a consistent crowdsourcing approach that constantly empowers consumers (and would-be consumers) of all Ford vehicles with opportunities to co-create, relevantly share and earn legitimate rewards that drive loyalties and purchasing habits for years to come.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121