“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids
Pixlee
NOVEMBER 15, 2018
With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” Whereas in the past, these micro trendsetters worked independent of brands, companies can now leverage, shape, and measure their influence.
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