Hootsuite

JUNE 13, 2022

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. It’s a great metric to focus on if you’re looking to increase brand awareness or sales. Collaborating with influencers. What is share of voice? Earned and paid media. Running social ads.

Social Media 144

Social Media How To HootSuite Metrics 144

Sprout Social

JANUARY 20, 2021

As you dive into performance data, metrics like message volume, number of unique authors, impressions, engagements and other quantitative data points can validate what conversations are occurring and quantify topic trends. Feedback, opinions, sentiment and other qualitative data signal why and where these conversations are happening.

B2B 106

B2B Research Sentiment Marketing 106

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. Social Media Metrics: What We Need to Track Sales (Samir Balwani): Samir Balwani writes a great post on some of the ways you get ROI from social media.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JULY 8, 2008

Maki , Internet Marketing and Social Media Blogger: The main characteristic [social media marketers] need to have is a genuine curiosity/interest in social media, particularly on how it influences human relationships and business practices. Real life has a way of influencing online behavior.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Then, you use that number as a success metric for influence. Did you notice how many people I thanked via Twitter for their feedback (most of which echoed my sentiments exactly)? I bet I’m not alone in this sentiment. Twitter Following a user and then unfollowing them before they have a chance to follow back.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Webbiquity SMM

MARCH 27, 2017

The tools here can help marketers and social media managers monitor brand mentions, schedule posts across multiple social networks, manage multiple social media accounts, redirect posts for customer service followup, track performance metrics, and more. Monitor your social media activity and find key influencers in your market.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Hootsuite

MARCH 31, 2020

Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. Specialized analytics programs like Hootsuite Analytics can provide more in-depth information and reports that include metrics such as team performance and social ROI.

List 145

List Social Media HootSuite URL 145

Webbiquity SMM

JANUARY 24, 2012

What’s the most effective way to grow a company’s social influence? Tumblr is now attracting over 90 million unique visitors every month; StumbleUpon drives over 50% of all social network traffic) as well as helpful how-to’s (e.g., While certain aspects of social media have stabilized (e.g., Search and Social.

Social Media 190

Social Media Tips ROI Nielsen 190