Remove Hubspot Remove Research Remove ROI Remove Sentiment
article thumbnail

14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research. Track social sentiment in real time. This makes it a robust tool for market and competitor research.

article thumbnail

45 of the Best Social Media Analytics Tools

agora pulse

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools.

Analytics 179
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

10 social media monitoring tools to inform your campaigns

Sprout Social

Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. If you’re already using HubSpot as your CRM, consider how the platform can double as your social media monitoring tool of choice. Consider that the stakes are high when it comes to your social mentions.

Campaign 119
article thumbnail

The Essential Marketers Guide to B2B Demand Generation

Oktopost

Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62
article thumbnail

Brand awareness: What it is and strategies to improve it

Sprout Social

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Combine positive brand sentiment with high brand recognition and you get fans. — HubSpot (@HubSpot) September 21, 2022. Fans beget more fans.

Strategy 125
article thumbnail

How to Use Social Media to Generate More Leads for Your Business

Oktopost

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

article thumbnail

Top 7 Sprout Social Competitors & Alternatives [Comparison]

Hootsuite

So we’re here to salute this brave commitment to research — and to give you our full support on your education journey. A fairly robust content library helps with content planning and scheduling; social listening tools and sentiment analysis features lets brands track mentions and opinions from customers (and haters, too).