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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. What is short-form video content?

Video 76
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I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

Buffer Social

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. Here are some highlights from Pew Research Center’s study on social media use in the U.S.: Which posts did better?

Study 111
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19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing

Webbiquity SMM

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy. Instagram is the most used social network by B2C social media influencers.

LinkedIn 183
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A Simple 3-Step Approach to Increasing Conversions and ROI with Social Media Advertising

Buffer Social

There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting , A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising.

ROI 111
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10 Ways to Increase Facebook Engagement that Work

Sprout Social

And yes, there are data-driven best times to post on social media which can clue you in on what your posting calendar should look like. We recommend using a Facebook scheduling tool to plan your social media calendar days or weeks in advance. Like it or not, Facebook has become a hotbed for memes and humorous content.

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The 6-Step Path to Creating Inherently Useful Marketing

Convince & Convert

Since then, companies of all sizes and shapes and descriptions are embracing Youtility as the way to break through in today’s hyper-competitive environment where every cute puppy video and new meme jostles for attention with company messages. My friends at Hubspot put together this handy infographic to help you.

Hubspot 138
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Visual Content Marketing Insights from 13 Genius Thought Leaders

Writtent Blog

In a recent article in Forbes , she took a deep look at how the rise of visual content is connected to the increasing prevalence of mobile, and more importantly, what small businesses can do to capitalize on the trend. Strout literally wrote the book on mobile-optimized marketing, as the co-author of Location-Based Marketing for Dummies.

Content 95