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HubSpot vs. Marketo: Which is Better?

Oktopost

What does this have to do with marketing automation software? Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all?

Hubspot 110
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The complete guide to B2B SEO

Sprout Social

B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. What is B2B SEO? Oftentimes, the content is also specific.

B2B 125
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11 best social media listening tools

Unmetric

Awario Reach helps you sort mentions that have the highest impact in terms of reach to help you tweak your marketing efforts and reach a bigger audience faster. HubSpot isn’t a social media listening tool. Pricing: Free. G2Crowd Rating: 4.2. It even poses as a publishing tool to help push your content at the optimal time.

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Top 10 Brand Marketing Solutions

Oktopost

64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. But brand marketing does come at a cost – and one that, apparently, not every stakeholder may be willing to accept. What is a brand marketing solution?

Brands 62
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How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide

Writtent Blog

In fact, it’s really difficult to seperate search engine optimization from social media and content marketing, because these three factors form the pillar of a modern inbound marketing strategy. You won’t get far without the putting effort into all three legs of the contemporary marketing triad! Consider the Reader Experience.

SEO 85
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How to Craft the Perfect Post on Facebook, Twitter and Instagram

Buffer Social

Apply best social media marketing practices and enjoy greater customization of posts with Tailored Posts in the Buffer browser extension. For example: Rather than “ 83% of marketers plan on Instagram Ads” you could write “ Did you know that 83% of marketers plan on Instagram Ads? Include an emoji or two.

Instagram 111
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How to Optimize Your Content for Authorship Success

ProBlogger

While AuthorRank hasn’t officially been implemented by Google as a ranking factor, the idea behind it has already been implemented across digital marketing platforms universally. Metadata on Twitter. Twitter Cards enable you to attach media to Tweets that link your content: It’s social’s all-important metadata. How do we know?

Content 54